Country | Australia |
---|---|
Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Regional QLD, Northern NSW & Gold Coast, Southern NSW & ACT, Griffith, Broken Hill, Regional VIC, Mildura, Tasmania, Eastern SA, Spencer Gulf, Central Australia, Regional WA |
Network | Network 10 |
Programming | |
Language(s) | English |
Picture format | 576i (SDTV) 16:9 |
Ownership | |
Owner | Paramount Networks UK & Australia |
Parent | Ten Network Holdings |
Sister channels |
|
History | |
Launched | 11 January 2011 |
Replaced | One SD (Standard definition) |
Former names | Eleven (2011–2018) |
Links | |
Website | 10play.com.au |
Availability | |
Terrestrial | |
Freeview 10 metro (virtual) | 11 |
Freeview WIN Northern NSW & Gold Coast (virtual) | 52 |
Freeview SCA Regional QLD, Southern NSW, Regional Victoria, Spencer Gulf SA/Broken Hill NSW (virtual) | 52 |
Freeview SCA/Nine Tasmania (virtual) | 53 |
Freeview WIN/Prime Regional WA (virtual) | 55 |
Streaming media | |
10 Play |
10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. [1] It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network 10 in 2017.
The channel focuses primarily on programming targeting a young adult audience, and was the home of Neighbours —the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International. [2] [3] Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural , This Is Us , and Will & Grace , and would attempt to represent all that the peach fruit itself stood for. [4] [5] [6] [7]
10 Peach offers catch-up and encore presentations from Channel 10. [8] [9] [10] It features a mix of repeated classic programs, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Most of the classic programming on 10 Peach comprises 80's, 90's and 2000's comedies and dramas sourced from Paramount Television, CBS Studios and CBS Studios International (via parent company Paramount Global).
Some of Ten's shows aimed at a younger demographic, most notably Neighbours , were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. [11] [12] [13] The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00–7:00pm timeslot. [11] In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers. [8]
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast . [14] On 4 November 2013, more of Ten's shows including Totally Wild , Scope , Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10 . Other first-run Australian content on 10 Peach includes Couch Time , The Loop and Bondi Ink Tattoo . [9] [15]
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding. [16] This ran until 27 September, when children's programming was entirely moved to 10 Shake. Toasted TV was cancelled, with its final episode airing on 18 September.
10 Peach is available in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated stations SGS/SCN in Spencer Gulf and Broken Hill, GLV/BCV in Regional Victoria, CTC in Southern New South Wales/Australian Capital Territory, TNQ in Regional Queensland, and WIN Television through its owned-and-operated stations NRN in Northern New South Wales and MGS/LRS in eastern South Australia, and MDN in Griffith and the MIA. Digital joint venture stations WDT in regional Western Australia, MDV in Mildura, TDT in Tasmania, DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.
Cheez TV was an Australian children's cartoon show, hosted by Ryan Lappin and Jade Gatt, that aired on weekday mornings on Network Ten. It began broadcasting on 17 July 1995 and it ended on 31 December 2004 with the presenters leaving. After eight months of being without presenters, it officially ended on 20 August 2005, and was replaced with Toasted TV.
Network 10 is an Australian commercial television network owned by Ten Network Holdings, a wholly-owned subsidiary of Paramount Global's UK & Australia division. One of five national free-to-air networks, 10's owned-and-operated stations can be found in the state capital cities of Sydney, Melbourne, Brisbane, Adelaide and Perth while affiliates extend the network to regional areas of the country.
GTS/BKN are Australian regional television stations serving the Spencer Gulf of South Australia and the Broken Hill area of New South Wales.
Toasted TV was an Australian children's television program which aired on Network 10 and later 10 Peach from 22 August 2005 to 18 September 2020.
Network Ten Pty Limited, trading as Paramount Australia & New Zealand, is a major media company in Australia. Headquartered in Sydney, its major asset is Network 10, a free-to-air television network. Formerly a public company listed on the Australian Securities Exchange, since December 2019, it has been a subsidiary of Paramount Networks UK & Australia.
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10Play or 10 Play is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10Play offers online live streaming of Channel 10, 10 Peach, 10 Bold, and Nickelodeon, as well as live sport via 10 Sport.
A digital multicast television network, also known as a diginet or multichannel, is a type of national television service designed to be broadcast terrestrially as a supplementary service to other stations on their digital subchannels. Made possible by the conversion from analog to digital television broadcasting, which left room for additional services to be broadcast from an individual transmitter, regional and national broadcasters alike have introduced such channels since the 2000s. By March 2022, 54 such services existed in the United States.
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