Andy Mooney

Last updated

Andrew "Andy" P. Mooney (born 1955) [1] is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in December 1999 and was promoted to chairman in May 2003. [2] [3] Vertical businesses under Mooney's leadership and the DCP umbrella were The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store. He is credited with pioneering the $45 billion Disney Princess franchise.

Contents

Early life

Andy Mooney is a native of Whitburn, West Lothian, United Kingdom and is the son of a miner. [4] He holds an Accounting Certificate in the UK.[ citation needed ]

He played the electric guitar in various bands during and after high school in hopes of becoming a professional musician. He was a semi-professional musician through his 20s until he moved to the United States from the UK. [5]

Career

Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.[ citation needed ]

In 2000, Mooney, having recently been made chairman of Disney Consumer Products Worldwide, went to see a Disney on Ice show in Phoenix, Arizona, where he saw little girls dressed as princesses, wearing handmade gowns with mismatched jewelry. Though he noted the deep affection for the characters with which these outfits were made, he imagined that ones assembled professionally by Disney could be lucrative. He packaged the Disney Princesses under a single brand, which sold items such as a yellow organza Belle costume, Sleeping Beauty pajamas and matching accessories. As of 2011, the franchise is a $4 billion-a-year brand featuring 26,000 products. [6]

In early 2001, his executive assistant, Pamela, brought him an idea of creating a line of wedding dresses inspired by the Disney Princesses. Giving the go-ahead, Pamela approached Vera Wang for the opportunity to design the gowns. Ms. Wang declined the opportunity, which resulted in Mooney pulling together a group of Disney creative people. Under Mooney's leadership this team, the Disney Global Creative team created he Disney Fairy Tale Weddings line. The wedding dresses are inspired by the princess characters, and they later were designed by Kirstie Kelly.

Mooney announced his resignation from Disney on September 6, 2011, to pursue interests with other companies. [7] [8]

In March 2012, Mooney joined the Board of shopkick, the mobile shopping application, [9] along with Kleiner Perkins and Reid Hoffman.

In January 2013, Quiksilver announced that Mooney would be its new president and chief executive officer, replacing Bob McKnight. [10] On March 27, 2015, Quiksilver announced the termination of Mooney as CEO of the company. He was replaced as CEO by Pierre Agnes, who had worked at Quiksilver for 27 years and was promoted to president in November 2014. [11] [12]

On June 2, 2015, Mooney was appointed CEO of Fender Musical Instruments Corporation, replacing Scott Gilbertson. [13] As part of Mooney's strategy to concentrate on Digital assets rather than manufacture, Fender re-located to Los Angeles, California and heavily invested in expertise to bring Mooney's vision to fruition. No published information exists on the Return On Investment (ROI) for Fender Play, Fender Songs, Fender Academy or Mooney's digital strategy in general. Fender's manufacturing continues to re-brand/rename existing product lines in order to take advantage of competition law and new product introduction price protection. In January 2020 Fender were fined £4.5 million ($5.9 million) for breaking British competition law. The fine is the largest ever imposed by the U.K.'s Competition and Markets Authority (CMA) for price fixing, or what it terms as "resale price maintenance". [14]

In the fall of 2015 Mooney executed the re-structure of Fender Musical Instruments Europe (FMIE) set up in the early 2000s by Bill Schultz and Bill Mendello with the appointment of Graeme Mathieson as FMIE Managing Director. [15] Mathieson executed Mooney's vision of a single European entity shortly after the UK decided to exit the EU. Mathieson whose political leanings were openly Xenophobic seemed to be a bizarre appointment for a European MD, and after two short years "disappeared" during the CMA (Competition and Markets Authority) Investigation [16]

Related Research Articles

<span class="mw-page-title-main">Quiksilver</span> Brand of surf-inspired apparel and accessories

Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands. Authentic Brands Group bought Boardriders and its associated brands and intellectual property in 2023.

<span class="mw-page-title-main">Fender (company)</span> American musical instrument manufacturer

The Fender Musical Instruments Corporation is an American manufacturer and marketer of musical instruments and amplifiers. Fender produces acoustic guitars, bass amplifiers and public address equipment; however, it is best known for its solid-body electric guitars and bass guitars, particularly the Stratocaster, Telecaster, Jaguar, Jazzmaster, Precision Bass, and the Jazz Bass. The company was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946. Andy Mooney has served as the chief executive officer (CEO) since June 2015.

Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.

<span class="mw-page-title-main">Disney Store</span> Company selling Disney products

The Disney Store is a chain of specialty stores selling only Disney related items, many of them exclusive, under its own name and Disney Outlet. It was a business unit of Disney Consumer Products with the Disney Experiences segment of The Walt Disney Company conglomerate.

The Walt Disney Studios is a major division of the Disney Entertainment business segment of The Walt Disney Company best known for housing its multifaceted film studio divisions. Founded on October 16, 1923, and based mainly at the namesake studio lot in Burbank, California, it is the seventh-oldest global film studio and the fifth-oldest in the United States, a member of the Motion Picture Association (MPA) and one of the "Big Five" major film studios.

<span class="mw-page-title-main">Disneytoon Studios</span> Former American animation studio

Disneytoon Studios (DTS), originally named Disney MovieToons and also formerly Walt Disney Video Premieres, was an American animation studio which created direct-to-video and occasional theatrical animated feature films. The studio was a division of Walt Disney Animation Studios, with both being part of The Walt Disney Studios, itself a division of The Walt Disney Company. The studio produced 44 feature films, beginning with DuckTales the Movie: Treasure of the Lost Lamp in 1990. Its final feature film was Tinker Bell and the Legend of the NeverBeast in 2015.

Paul Pressler is the chair of the board of directors of eBay. He was previously CEO of Gap, Inc., chairman of Walt Disney Parks and Resorts and a partner at the private equity firm Clayton, Dubilier & Rice.

<span class="mw-page-title-main">KMCMusicorp</span> Musical instrument company

KMC Music is an owner and distributor of several brands of musical instruments. The company is currently a subsidiary of Canadian corporate group Exertis | JAM.

A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and other promotions used to gain mind share in their target market. They often operate from an ideology, hoping to attract a relatively high number of people and ultimately become a recognised social phenomenon.

<span class="mw-page-title-main">Mark Parker</span> American businessman (born 1955)

Mark Parker is an American businessman. He is executive chairman of Nike, Inc. He was named the third CEO of the company in 2006 and was president and CEO until 13 January 2020. Since April 3, 2023, he has been chairman of The Walt Disney Company.

<span class="mw-page-title-main">First Act</span>

First Act was a manufacturer of musical instruments and musical learning toys, that produced guitars, bass guitars, guitar and bass accessories, drum sets, percussion instruments, and amplifiers. Mark Izen founded the company in 1995; its online presence first appeared early in 2000.

<i>Disney Princess</i> Walt Disney Company media franchise

Disney Princess, also called the Princess Line, is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who have appeared in various Disney franchises.

Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018).

<span class="mw-page-title-main">Brand ambassador</span> Person employed by an organization or company to represent a brand in a positive light

A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.

Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. The subject of micromarketing was developed further in an article in February 1990, which emphasised understanding markets at the local level, and also the personalisation of messages to individual consumers in the context direct marketing. Micromarketing has come to refer to marketing strategies which are variously customised to either local markets, to different market segments, or to the individual customer.

<span class="mw-page-title-main">Disney Media and Entertainment Distribution</span> A business segment of Disney

Disney Media and Entertainment Distribution (DMED), formerly Walt Disney Direct-to-Consumer & International (DTCI), was one of The Walt Disney Company's five major business segments consisting of Disney's streaming services and overseas media businesses, formed in March 2018. As part of the segment's formation, Disney Streaming Services was placed under Direct-to-Consumer & International.

<span class="mw-page-title-main">Andy Palmer</span> British businessman

Andrew Charles Palmer is an English automotive executive and engineer. He has been described as the 'Godfather of EVs' due to his work launching the Nissan Leaf in 2010 whilst COO at the Japanese company. Palmer is also known for launching Aston Martin's first SUV, the DBX, and first mid-engined sports car, Valkyrie, during his tenure as CEO from 2014 to 2020. Palmer was previously CEO and Executive Vice-chairman of electric bus and van company, Switch. He resigned from this role in 2022. Palmer was appointed Interim CEO of PodPoint in July 2023.

<span class="mw-page-title-main">Mindy Grossman</span> American businesswoman

Mindy Grossman is the former CEO of WW International. The Financial Times listed her in the Top 50 Women In World Business in 2010 and 2011, and she was ranked among Forbes' 100 Most Powerful Women In The World for the years 2009, 2011, 2012, and 2013. In 2014 she was ranked #22 in Fortune's Top People in Business.

Marie Therese Carney or MT Carney is a Scottish-born American marketing executive. She is the founder and CEO of the marketing firm Untitled Worldwide. She is the former President of Marketing for Walt Disney Studios, and also co-founder of Naked Communications and of the British nail salon chain Nails Inc.

<span class="mw-page-title-main">Bob Chapek</span> American businessman (born 1960)

Robert Alan Chapek is an American former media executive who was the chief executive officer (CEO) of The Walt Disney Company from 2020 to 2022. He joined Masimo's board of directors in 2024.

References

  1. ↑ "From Whitburn to Disneyland". Daily Record. November 20, 2008. Retrieved February 17, 2018.
  2. ↑ "Disney Hires Away Nike Marketer For Consumer-Products Division". The Wall Street Journal. December 14, 1999.
  3. ↑ Bond, Paul (September 6, 2011). "Disney's Head of Consumer Products Resigns". The Hollywood Reporter. Archived from the original on April 9, 2014.
  4. ↑ Wang, Amy (30 September 2020). "Future 25: Andy Mooney, CEO of Fender". Rolling Stone. Retrieved 5 January 2021.
  5. ↑ Sharma, Amit (15 October 2020). "Fender CEO Andy Mooney: "When that article came out with the headline 'Guitar is dead', that was the definition of fake news"". guitarworld.com. Retrieved 15 October 2020.
  6. ↑ McClellan, Jennifer (April 5, 2011). "4/7-10: Disney on Ice 'Princess Classics' in Phoenix". The Arizona Republic .
  7. ↑ Frankel, Daniel (September 6, 2011). "Disney Consumer Products Chairman Andy Mooney Resigns". Reuters.
  8. ↑ Chmielewski, Dawn C. (September 7, 2011). "Disney Consumer Products Chairman Andy Mooney resigning". Los Angeles Times .
  9. ↑ Rao, Leena (March 29, 2012). "Location-Based Shopping App Shopkick Adds Former Disney And Nike Exec To Board". TechCrunch.
  10. ↑ Connelly, Laylan (January 3, 2013). "Quiksilver co-founder and longtime CEO steps down". The Orange County Register . Retrieved January 3, 2013.
  11. ↑ Beilfuss, Lisa (September 13, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Orange County Register. Retrieved September 13, 2015.
  12. ↑ Beilfuss, Lisa (March 27, 2015). "Quiksilver Ousts CEO, Installs 27-Year Company Veteran as Chief Executive". The Wall Street Journal . Retrieved March 27, 2015.
  13. ↑ Farrell, Jason (June 3, 2015). "Fender Musical Instruments Corporation Appoints Andy Mooney to CEO". Fender Musical Instruments Corporation . Retrieved 3 June 2015.
  14. ↑ Smirke, Richard (24 January 2020). "Fender Agrees to Pay Record Fine for U.K. Price Fixing". Billboard . Retrieved 24 January 2020.
  15. ↑ Duggan, Ronnie (4 September 2015). "New European MD for Fender". Billboard . Retrieved 4 September 2015.
  16. ↑ Music Instrument News (19 July 2018). "Where's Graeme? Mystery grows over Fender's Mathieson". Music Instrument News . Retrieved 19 July 2018.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.