Ayra Starr

Last updated

Ayra Starr
Ayra Starr performing at Shoke Shoke Festival 2023.jpg
Starr performing in 2023
Born
Oyinkansola Sarah Aderibigbe

(2002-06-14) 14 June 2002 (age 21)
Cotonou, Benin
Other namesCelestial Being • Sabi girl
Alma materLes Cours Sonou, University
OccupationSinger • songwriter
Years active2018–present
Musical career
Origin Kwara, Nigeria
Genres
Instrument(s)Vocals
Labels Mavin
Website ayrastarr.com
Ayra Starr performs "Rush" at Shoke Shoke Festival in Kenya, 2023.

Oyinkansola Sarah Aderibigbe (born 14 June 2002), known professionally as Ayra Starr, is a Nigerian singer and songwriter.

Contents

In early 2021, Starr achieved mainstream recognition with her eponymous debut extended play and its hit track "Away", which spent two consecutive weeks at number four on Nigeria's TurnTable Top 50 chart; the song also peaked at number 17 on the Billboard Top Triller Global chart, paving the way for the release of her first full-length album, 19 & Dangerous (2021). Categorized mainly as afropop and R&B, the mixtape received favorable critical reception and spawned two top forty hits in Nigeria. The lead single "Bloody Samaritan" peaked atop the Top 50 chart, becoming the first solo song by a female artist to reach the number-one position. Starr debuted on Pandora Predictions chart, and on 28 August 2021, was ranked number three on Billboard's Next Big Sound. [1]

Starr would later achieve mainstream international recognition in 2022, with the release of her song "Rush". The song charted in several territories, including Switzerland, Ireland and the United Kingdom, where it peaked at number 24. [2] it earned Starr her first nomination at the 66th Annual Grammy Awards for Best African Music Performance. [3]

With the song, Starr became the youngest African Female Artist to surpass 100 Million views on a single video on YouTube, and also the first to do so within 5 months. [2]

Early life

Oyinkansola Sarah Aderibigbe was born on 14 June 2002 in Cotonou, Benin, and grew up there and in Lagos, Nigeria. [4] She is Nigerian and of the Yoruba ethnicity. Her family moved frequently during her high school years because of her father's business, and as a result she had a hard time forming close friendships. [4]

Having been raised in a music-loving family, her interest in singing comes mostly from her family. At the age of 10, she sang in a high school choir and began writing songs with her brother. [4] She attended Les Cours Sonou University and received a BA degree in international relations and "political science". During her college years, she was often bullied by her classmates because of her age and appearance. To counter the feelings, she experienced from being taunted, Starr turned to music. "I would listen to Nicki Minaj on my way to school, and I'd feel like the second Nicki Minaj." [4] Starr's mother was very supportive of her musical ambitions, and always encouraged her to pursue a singing career. [5]

Career

2018–2020: Career beginnings

In August 2018, Starr was signed with Quove Models, a modelling agency based in "Lagos". From there, she modelled for companies such as Mazelle Studio, Complete Fashion Magazine and Esperanza Woman. In 2019, she began posting covers of songs by artists like Andra Day and 2Face Idibia online. [5] She chose her stage name because, in her words, "it means woke and eye-opening and that's what I stand for." [6] She appeared in the music video for Eri Ife's song "Dear Future Wife". In December 2019, she uploaded an original song called "Damage" on her Instagram page. This was heard by thousands of people including label executive Don Jazzy and led to her first recording contract with Mavin Records. [7] [5] [8]

In 2020, she started recording at Mavin Studios in Lagos with producers Louddaaa and Don Jazzy.

2021–2023: Ayra Starr and 19 & Dangerous

Her self-titled debut extended play was released on 22 January 2021 through Mavin Records. [9] The album has been described as "a topsy-turvy chronicle of love or love-themed situations" and "merges elements of R&B/neo-soul with Afropop percussion." [10] Starr said her intention with the record was to make music that would resonate with both young and old listeners. [11] The mixing and mastering of the EP was by Ikon, Louddaaa and Johnny Drille. Starr wrote one of the songs on the EP alone, and co-wrote the remaining four with her brother Dami. [9] Shortly after its release, the EP became the number-one album on Nigeria iTunes and Apple Music. As of March 2021, it has reached the same position on Apple Music in 4 other countries, racking up over 15 million streams across Spotify, YouTube and Audio Mack. The project spawned the hit track "Away" which peaked at number four on Nigeria's TurnTable Top 50 and number 17 on US Billboard Top Triller Global. Its accompanying music video also debuted on MTV Base's Official Naija Top 10. [12] OkayAfrica included the song in their list of The 9 Best Nigerian Songs of January 2021. [13] Starr released remix versions of "Ija" and "Away" featuring Tokimonsta and Lilo respectively between March and April. Around the same time, Crayon's EP Twelve A.M was released with her vocals on the track "In Sync." [14] She performed at the "UC Berkeley" Nigerian Students Association virtual culture show titled The Olori Awards. [15] In April 2021, the official music video for her song "DITR" was released on YouTube via Mavin. [16] In June 2021, the music video for another song titled "Sare", was released. Both music videos were directed by Afolabi Olalekan.

On 11 July 2021, Starr performed for the season finale of Nigerian Idol . [17] On 6 August 2021, her debut studio album, titled 19 & Dangerous was released. For the album, she worked with her previous collaborators Louddaaa and Don Jazzy, both of whom contributed production on her EP Ayra Starr, and new collaborators, London and Andre Vibez. The album marked her first time recording alongside guest artists such as Fousheé and CKay. [18] It was met with favorable critical reception with most critics characterizing its sound as primarily Afropop and R&B. It spawned two top forty hits on the TurnTable Top 50, the highest being "Bloody Samaritan", its lone single, which became Starr's first number-one single on the chart. The song climbed the Top 50 for several weeks, and, on the chart dated 27 September 2021, it reached the number one spot, making Starr the first female artist to do so with a solo single. [19] [20] [21] She debuted on Pandora Predictions chart, and on 28 August 2021, she ranked number two on the Billboard's Next Big Sound. [1] She was featured on "in the light", a track on Johnny Drille's Before We Fall Asleep . In September 2021, she was named brand ambassador for Pepsi Nigeria. The following day, Starr performed during a live eviction episode of Big Brother Naija . [22] She collaborated with Cheque on "Dangerous", the second track on his album Bravo. At the 8th African Muzik Magazine Awards, she was nominated for Best Newcomer award.

On 16 September 2022, Starr released "Rush" as part of the deluxe of 19 & Dangerous . [23] The song charted in several territories, including Switzerland, Ireland and the United Kingdom, where it peaked at number 24. [2] It became the most streamed solo song by a Nigerian female artist on Spotify and propelled her to become the youngest African female artist to surpass 100 million views on a single YouTube video; and also earned Starr her first nomination at the 66th Annual Grammy Awards for Best African Music Performance. [3] [24] On 10 November 2022, Starr featured on "2 Sugar", a track from Wizkid's fifth studio album More Love, Less Ego. The song reached number 1 on Billboard's Hot Trending, and debuted at number 5 on the Billboard U.S. Afrobeats Songs chart. [25] On 4 March 2023, Starr took to social media to announce her music was used as soundtrack for blockbuster American action movie, Creed III. [26] [27] On 13 July 2023, Starr announced that she would headling her first world tour titled "21: The World Tour". [28] The tour included 40 stops across North America, Africa, Europe and Australia. [28] On 27 October 2023, David Guetta featured Ayra Starr and Lil Durk on a house-influenced afrobeat song titled "Big FU". [29] [30]

2024–present: The Year I Turned 21

On 1 February 2024, Starr released her single "Commas". [31] On 5 March 2024, American R&B artist Chris Brown announced that Starr would be one of the opening acts for his 2024 arena tour in North America. [32] On 8 April 2024, Jamaican record producer Rvssian released the single "Santa" in collaboration with Starr and reggaeton artist Rauw Alejandro. [33] The song helped Starr become the first female Nigerian artist to reach a peak of 20 million monthly listeners on Spotify. [34] [35] On 30 April 2024, Starr announced that her sophomore album titled "The Year I Turned 21" will be released in May. [36]

Artistry

Musical style

Although musically diverse, Starr's sound has predominantly been categorized as Afropop and R&B. Her voice has been described in the media as "silky", "cozy", "delicate", "sturdy", "arresting" and "soulful", with music critics noting the dynamic nature of her range and emotional delivery. [10] [37] Her lyrics are a mixture of English, Nigerian Pidgin English and Yoruba, often exploring contemporary topics such as love, relationships, empowerment and freedom. [38]

With the release of her debut eponymous EP, some critics felt that her vocal technique bore a striking resemblance to Tems' musical style. In an interview with Cool FM, Starr spoke about comparisons to Tems: "I'm a young artist and Tems is an amazing musician, for people to compare me to such an amazing musician, it's a compliment and I'm honoured." [39] Motolani Alake, reviewing the EP for Pulse wrote that "Ayra Starr isn't exactly a replica of Tems, but when she manipulates her vocals to stress the final syllable on words, sentences and cadences by flexing her octaves, she definitely sounds like Tems." Alake also opined that both artists are different and that "Tems can be more alternative while Starr is more Nigerian and more Afropop with more lamba in her soul." [10] Schön! Magazine 's Thandie Sibanda called the EP "a coming-of-age jukebox." [6] Karen Chalamilla of The Floor remarked that Starr "not only solidifies the singer/songwriter as a standout vocalist, but also serves as an acute window into her artistic sensibilities." [40]

In a review for 19 & Dangerous, Oris Aigbokhaevbolo of Music In Africa described Starr as an evolving artist and praised her singing abilities, adding that it's clear she "can work across genres while not quite sounding like anybody else." 19 & Dangerous retains the Afropop-R&B sound of her previous record, but it also incorporates influences from genres such as neo-soul, Jazz and EDM. [41]

Her sophomore album 'The Year I Turned 21'got decent reviews from critics. Bisi Ademola of African Folder says the album is a "not-too-ambitious, not-too-experimental sophomore album." [42] The Guardian's Kadish Morris while reviewing the album said "Many of the songs are over too quickly; you’re pulled out of a sultry soundscape before you can fully immerse yourself." [43] While Pulse Nigeria's Adeayo Adebiyi says the album "brilliantly explores Afrobeats, Highlife, and a blend of RnB and UK-leaning genres." [44]

Influences

Starr grew up in a musically inclined family. She considers her mother, a former singer and her brother Dami, a guitarist and songwriter as her earliest inspirations for her interest in a music career. [11] Growing up between Bénin and Nigeria, she was exposed to different cultures that influenced her perspective on life and her personality. Starr and Dami began writing songs from a very young age under the tutelage of their mother and aunt. She had wanted to make a real career out of singing since age 10 but her father encouraged her to complete her education first. [38]

In her interviews for local and international media, she stated that throughout her childhood, she had a wide range of musical influences, including 2Face Idibia, Wande Coal, Angélique Kidjo, Lijadu Sisters and Tope Alabi, and in college, Nicki Minaj, Justin Bieber, Sia and Tiwa Savage. She credited Shakira as her biggest influence vocally along with Beyoncé, Rihanna and Miley Cyrus: "It was just the power I would feel listening to their music. We didn't get a lot of Nigerian female singers singing strongly about things like them, not as we do now." Lyrically, she admires Aṣa and has said that she "wrote so beautifully [and] was one of those people [she] would listen to just to learn how to write properly." [45]

Activism

In August 2022, Starr was at the center of a public discussion regarding her stance on LGBTQ+ issues. This began when she responded to a fan on social media who questioned if her song "Cast (Gen Z Anthem)" was intended for LGBTQ+ listeners. Starr affirmed that her music is for everyone, regardless of their sexual orientation. [46] In May 2024, Starr sparked significant discussion following her open embrace of LGBTQ+ fans during a concert in Brazil. During the event, she was seen waving the rainbow flag, a symbol of LGBTQ+ pride, and expressing solidarity with her LGBTQ+ audience. This gesture was met with mixed reactions from fans and the public. Some lauded her for her inclusivity and support for LGBTQ+ rights, while others criticized her actions, reflecting the controversial nature of LGBTQ+ issues within Nigerian society. [47]

Other ventures

In September 2021, Starr became a brand ambassador for Pepsi Nigeria.[ citation needed ]

Starr was featured in the October 2021 issue of Accelerate TV's The Cover. [48] Starr was featured in the Fall/Winter 2021 issue of ODDA. [49] In 2021, she appeared in a Notion editorial. [50]

Discography

Studio albums

List of studio albums, with selected details
TitleAlbum details
19 & Dangerous
  • Released: 6 August 2021
  • Label: Mavin
  • Formats: Digital download, streaming
The Year I Turned 21
  • Released: 31 May 2024
  • Label: Mavin
  • Formats: Digital download, streaming

Extended plays

List of extended plays, with selected details
TitleEP details
Ayra Starr
  • Released: 22 January 2021
  • Label: Mavin
  • Formats: Digital download, streaming

Singles

As lead artist

List of charting singles, with selected chart positions, showing year released and album name
TitleYearPeak chart positionsCertificationsAlbum
NGR
[51] 		CAN
[52] 		FRA
[53] 		IRE
[54] 		NLD
[55] 		SUR
[56] 		SWE
[57] 		SWI
[55] 		UK
[58] 		WW
[59]
"Away"20214—————————Ayra Starr
"Fashion Killa"————————— [lower-alpha 1] —19 & Dangerous and Deluxe
"Rush"2022163556171561824115
"Bloody Samaritan"
(solo or remix featuring Kelly Rowland)		1————34——— [lower-alpha 2] —
"Sability"20231————6——— [lower-alpha 3] —Non-album singles
"Stamina" [64]
(with Tiwa Savage and Young Jonn)		3———————— [lower-alpha 4] —
"Rhythm & Blues" [65] 12———————— [lower-alpha 5] —The Year I Turned 21
"Commas" [66] 20242———83—————
"Santa"
(with Rvssian and Rauw Alejandro)		———————38—24
"—" denotes items which were not released in that country or failed to chart.
List of singles as featured artist, with selected chart positions
YearTitlePeak chart positionsCertificationsAlbum
NGR
[51] 		NZ
Hot
[67] 		SA
[68] 		FRA
[53] 		UK
[58]
"2 Sugar"
(Wizkid featuring Ayra Starr)		202253870—70 More Love, Less Ego
"No Love"
(Ninho featuring Ayra Starr)		2023———7—
  • SNEP: Platinum [63]
NI
"Girl Next Door"
(Tyla featuring Ayra Starr)		—————Non-album singles
"My Love"
(Leigh-Anne featuring Ayra Starr)		64———28TBA
"You're Hired"
(Neiked featuring Ayra Starr)		—————Non-album singles
"Big FU"
(David Guetta featuring Ayra Starr and Lil Durk) [69] 		—18———
"Hypé"
(Aya Nakamura feat. Ayra Starr)		2024—————
"—" denotes items which were not released in that country or failed to chart.

Guest appearances

List of non-single guest appearances, with other performing artists, showing year released and album name
TitleYearOther artist(s)Album
"In the Light"2021 Johnny Drille Before We Fall Asleep
"Dangerous" Cheque Bravo
"Roadside" (+234 Remix) Mahalia, Rema —
"Unbelievable"2023 Tori Kelly Tori

Awards and nominations

AwardYearRecipient(s) and nominees(s)CategoryResultRef.
African Entertainment Awards USA 2021 HerselfBest New ArtistNominated [70]
African Muzik Magazine Awards 2021 Best NewcomerNominated [71]
Mobo Awards 2021Best African Music ActNominated [72]
Net Honours2021"Away"Most Played R&B SongNominated [70]
2022HerselfBreakout Artist of the Year (Female)Won [73]
Most Searched Musician (Female)Nominated
The Headies 2022 Next RatedNominated [74]
"Beggie Beggie" – Ayra Starr ft. CKay Best R&B SingleNominated
Best CollaborationNominated
ToxicBest Vocal Performance (Female)Nominated
Bloody Samaritan Best Afrobeats Single of the YearNominated
Headies' Viewer's ChoiceWon
19 & Dangerous Best Afrobeats AlbumNominated
Album of the YearNominated
BET Awards 2022 Herself Best New International Act Nominated [75]
BET Awards 2023 2023Herself Best International Act Nominated [76]
The Future Awards Africa HerselfPrize for MusicPending [77]
Grammy Awards 2024 "Rush" Best African Music Performance Nominated [3]

Notes

  1. ↑ "Fashion Killa" did not enter the UK Singles Chart, but peaked at number eighteen on the UK Afrobeat Singles Chart. [60]
  2. ↑ "Bloody Samaritan (Remix)" did not enter the UK Singles Chart, but the Original Version peaked at number four on the UK Afrobeat Singles Chart. [60]
  3. ↑ "Sability" did not enter the UK Singles Chart, but peaked at number five on the UK Afrobeat Singles Chart. [60]
  4. ↑ "Stamina" did not enter the UK Singles Chart, but peaked at number two on the UK Afrobeat Singles Chart. [60]
  5. ↑ "Rhythm & Blues" did not enter the UK Singles Chart, but peaked at number eight on the UK Afrobeat Singles Chart. [60]

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