Boden (clothing)

Boden
Industry	Clothing industry
Founded	1991
Founder	Johnnie Boden
Headquarters	North Acton, London , England
Area served	United Kingdom, Germany, Australia, United States
Products	Homeware and clothing
Website	boden.com

Last updated March 17, 2024

Boden is a British clothing retailer selling primarily online and by mail order and catalogue. It was founded by Johnnie Boden in 1991 as a mail-order business.^[1] The company sells in several countries, with websites for the United Kingdom, the United States, Germany, and Australia.^[2] The value of Boden has been estimated at £300 million. In 2015 Boden had one outlet store in London Park Royal and announced plans to open a number of physical stores.^[3]

History

The company was founded in 1991 by Johnnie Boden, initially launched with eight menswear products. Womenswear was introduced in 1992. Childrenswear range Mini Boden was introduced in 1996 by Kate Barton who then became the chief designer. The UK website was launched in April 1999. In 2002 the company expanded to America with dedicated website. The business now accounts for one third of total sales, which in 2012 were $150 million.^[2] Boden's first shop opened in 2004 in Hanger Lane London. In 2007 the brand launched a baby range and also launched the German website. In the summer of 2010 the teen range ‘Johnnie B' was created, with sizing up to 16 years old. In the summer of 2011 a maternity range was launched as well as a petite range for Boden Womenswear. Limited Edition online sections were later introduced including a Mini Boden "Party dress" range, with dresses and accessories for weddings.^[4] In 2014 the company launched an Australian website.^[5]

Products

The company designs bright, patterned clothes as well as casual basics.^[6]^[7]

Financial performance

In the summer of 2007, with more than a million regular customers, Boden announced a 60 percent rise in profits as its sales increased by 25 percent to £128.5 million. Figures for 2011 were a turnover of £245 million, up 6 percent on the previous year.^[8] The company planned in 2007 to expand to Australia.^[2]

Sales for 2016 were £308 million, with profits at £26.2m.^[9]

Sales for 2022 were £220.3 million down from £225.7 million, with a loss of £3.1 million compared to a profit of £14.9 mullion in 2021. Boden had 869 thousand customers at the end of 2022 down 3 percent.^[10]

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References

↑ James Thompson (13 May 2013). "Boden toasts global gains after a tough time at home". The Independent. Retrieved 23 March 2014.
1 2 3 Sarah Butler. "Boden tries foreigners for size as label goes for growth". The Guardian. Retrieved 23 March 2014.
↑ Hellier, David. "Boden to expand number of stores in key markets". The Guardian. Retrieved 19 October 2015.
↑ Harriet Lane. "Harriet Lane meets Johnnie Boden, the man behind the mail-order clothing brand". The Guardian. Retrieved 23 March 2014.
↑ "Boden ramps up global operations with Australian site launch".
↑ "The Sunday Times". The Times. Retrieved 23 March 2014.
↑ Judi Bevan (14 June 2006). "The Hooray who became a middle-class style guru". The Spectator. Archived from the original on 21 April 2013. Retrieved 23 March 2014.
↑ "Financial statement of Jp Boden (Holdings) Limited in London". Duedil.com. Retrieved 23 March 2014.
↑ Armstrong, Ashley (30 September 2017). "Boden marks success with £9.3m payout to directors". The Daily Telegraph. Retrieved 10 October 2019.
↑ "J.P. BODEN & CO. LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 28 February 2024.

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[1] James Thompson (13 May 2013). "Boden toasts global gains after a tough time at home". The Independent. Retrieved 23 March 2014.

[theguardian1-2] 1 2 3 Sarah Butler. "Boden tries foreigners for size as label goes for growth". The Guardian. Retrieved 23 March 2014.

[Boden_to_expand_number_of_stores_in_key_markets-3] Hellier, David. "Boden to expand number of stores in key markets". The Guardian. Retrieved 19 October 2015.

[4] Harriet Lane. "Harriet Lane meets Johnnie Boden, the man behind the mail-order clothing brand". The Guardian. Retrieved 23 March 2014.

[5] "Boden ramps up global operations with Australian site launch".

[6] "The Sunday Times". The Times. Retrieved 23 March 2014.

[7] Judi Bevan (14 June 2006). "The Hooray who became a middle-class style guru". The Spectator. Archived from the original on 21 April 2013. Retrieved 23 March 2014.

[8] "Financial statement of Jp Boden (Holdings) Limited in London". Duedil.com. Retrieved 23 March 2014.

[9] Armstrong, Ashley (30 September 2017). "Boden marks success with £9.3m payout to directors". The Daily Telegraph. Retrieved 10 October 2019.

[10] "J.P. BODEN & CO. LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 28 February 2024.

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