Brad Pelo

Last updated
Brad Pelo
Born (1963-02-06) February 6, 1963 (age 61)
Missoula, Montana
Alma mater Brigham Young University
Occupation(s) CEO and founder, i.TV
SpouseMelody Pelo [1]

Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder [2] and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. [3] Backed by Union Square Ventures, RRE Ventures, Rho Ventures, Time Warner Investments, DIRECTV, [4] and others, [3] i.TV is also behind the popular namesake app for iOS [5] and Android, [6] and co-created Nintendo TVii for the Nintendo Wii U. [7]

Contents

Pelo has founded or been a member of the founding team at a number of companies, including Folio Corporation, [8] Ancestry.com, [9] and NextPage. [10] He also served on the board of directors of Tokyo-based D&M Holdings, the holding company for leading audio brands including Denon, Marantz, McIntosh Laboratories and Boston Acoustics. [11] Pelo is also a movie producer [12] and live event producer. [13]

Early life and education

Brad Pelo was born in Missoula, Montana, graduated from Orem High School and attended Brigham Young University. [1] While in High School Pelo founded his first company and was featured in The New York Times Magazine , [14] McCall's and SUCCESS magazine as a “teen tycoon”. [1]

Career

In 1987, Pelo co-founded Folio Corporation with his brother-in-law Curt Allen. The two partners met with success in 1988 when they struck a deal with Novell stipulating that the company would bundle Folio’s software with every NetWare operating system it sold. [8] Pelo served as the president of Folio until its acquisition by Mead Data Central, Inc., provider of the Lexis-Nexis computer-assisted research services, in 1992. [15] Pelo later was one of the founding team members of Ancestry.com and served as CEO of Ancestry.com’s parent company, Western Standard Publishing. [16]

Pelo later served as president and publisher at Bookcraft, a Utah-based publishing house. [17] He then founded NextPage, a compliance and information risk solutions provider. [10] After that Pelo served as executive producer of a number of feature films including The Legend of Johnny Lingo (2003), Outlaw Trail: The Treasure of Butch Cassidy (2006), and Forever Strong (2008), co-starring Sean Astin. [12] He continues to be a partner in the production company behind the latter two films, Picture Rock Entertainment. [18] In 2008 Pelo co-founded i.TV, a social television and second screen company, where he serves as CEO. [19] As CEO Pelo has secured partnerships for the company with AOL, [20] GetGlue, [21] Entertainment Weekly magazine [22] and Nintendo. [7] From 2004 to 2010, Pelo served as the senior executive producer of Utah’s largest annual event, the Stadium of Fire. [23]

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References

  1. 1 2 3 "Executive Focus". Deseret News . March 24, 1993.
  2. ↑ "Catching up on Nintendo TVii: an interview with i.TV co-founder Justin Whittaker". January 9, 2013.
  3. 1 2 "TVtag Is Paying 50 People to Watch and Tag TV All Day". AdAge. January 28, 2014.
  4. ↑ "DirecTV Invests in Two Digital Entertainment Startups". Variety. December 4, 2013.
  5. ↑ "i.TV is an Essential App for Anyone Who Watches TV". Cult of Mac. August 10, 2012.
  6. ↑ "i.TV brings its local TV guide app to Android users in North America". The Next Web. December 6, 2011.
  7. 1 2 "Here's the company behind Nintendo TVii (spoilers: it's not Nintendo)". Engadget . September 14, 2012.
  8. 1 2 "Success of Software Firm is Firmly in View". Deseret News . April 23, 1993.
  9. ↑ "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  10. 1 2 "NextPage founder is a pioneer in field of peer-to-peer networks". Deseret News . June 10, 2001.
  11. ↑ "Appointment of Board Members" (Press release). D&M Holdings. June 28, 2007.
  12. 1 2 "IMDb Profile of Brad Pelo". IMDb .
  13. ↑ "Utahns Fired Up Over Provo Stadium Show". Deseret News . July 1, 2009.
  14. ↑ "The Young View: Teen Tycoons". The New York Times . August 19, 1979.
  15. ↑ "Acquisition of Folio Corp. Is A Natural Match For Mead Data Central Inc". Deseret News . January 4, 1993.
  16. ↑ "Who owns genealogy companies?". Genealogy’s Star. May 12, 2010.
  17. ↑ "2 LDS publishers may join forces Deseret Book parent announces plans to acquire Bookcraft". Deseret News . February 9, 1999.
  18. ↑ "Local filmmakers' 'Forever Strong' opens nationwide". Daily Herald (Utah) . September 24, 2009.
  19. ↑ "i.TV Launches Movie and TV Guide for iPhone and iPod". TMCnet.com. October 7, 2008.
  20. ↑ "AOL relaunches AOL TV with help from i.TV". VentureBeat . May 27, 2011.
  21. ↑ "i.TV for iOS Update Brings TV Show Check-in Via GetGlue". Social Times. July 12, 2011.
  22. ↑ "Entertainment Weekly Adds Co-Viewing Platform for TV Shows from 'Glee' to Football". Social Times. September 16, 2011.
  23. ↑ "Utahns Fired Up Over Provo Stadium Show". Deseret News . July 1, 2009.
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