Cedar Fair Entertainment Company | |
Company type | Public |
NYSE: FUN | |
Industry | Amusement Parks |
Founded | 1983 |
Headquarters | Sandusky, Ohio |
Number of locations | 16 |
Area served | United States Canada |
Key people |
|
Revenue | US$1.82 billion (2022) [1] |
US$520 million (2022) [1] | |
US$308 million (2022) [1] | |
Total assets | US$3.38 billion (2022) [1] |
Number of employees | 4,400 full time, 48,800 seasonal (2022) [2] |
Website | www |
Cedar Fair, L.P., formally Cedar Fair Entertainment Company, is a publicly traded master limited partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio. The company owns and operates eleven amusement parks, thirteen outdoor water parks, one indoor water park, and fourteen resort properties in the US and Canada. [3]
In November 2023, Cedar Fair announced plans to merge with Six Flags. The merged company will retain the Six Flags name and be based in Charlotte, North Carolina.
Cedar Point Amusement Park began as a bathing beach resort in the 1870s, and its growing popularity as a recreational destination led to the formation of Cedar Point Pleasure Resort Company in 1887. The company was founded with the purpose of expanding the resort commercially. An economic depression in the 1890s threatened the resort's future, however. A newly formed business, Cedar Point Pleasure Resort Company of Indiana led by George Arthur Boeckling, purchased Cedar Point for $256,000 in 1897. It was later reorganized as the G.A. Boeckling Company. [4]
The resort thrived under Boeckling's leadership, which lasted through 1931. [4] G.A. Boeckling Company continued to control operations at the amusement park for much of the 20th century. [4] A proposal in 1974 to build an amusement park in Cambridge Township, Michigan, was contemplated and later abandoned the following year. [5] Then in 1978, Cedar Point acquired Valleyfair amusement park. Parent company Cedar Fair Limited Partnership, commonly known as Cedar Fair, was formed in 1983. [6] Its name was derived from both parks – "Cedar" representing Cedar Point and "Fair" representing Valleyfair. The company went public on April 29, 1987. [6] Under Cedar Fair's leadership, Cedar Point grew to become one of the largest amusement parks in the world, and the company increased its portfolio by acquiring other amusement properties throughout the United States. [4]
The first acquisition of the new Cedar Fair company came in 1992 when Cedar Fair bought Dorney Park from Harris Weinstein. Cedar Fair also bought Worlds of Fun from Hunt-Midwest in 1995. [7] One of the biggest acquisitions came in 1997 when Cedar Fair bought Knott's Berry Farm from the Knott family. [8] [9] This marked the first time Cedar Fair operated a year-round amusement park. The acquisition included operations of the Camp Snoopy indoor park at the Mall of America in Bloomington, Minnesota. In 2005, Cedar Fair withdrew from the lease arrangement leaving Mall of America to manage the park on its own. Mall of America formed a partnership with the Nickelodeon franchise in 2007 and continues to operate under the name Nickelodeon Universe. Several new water park properties named Knott's Soak City opened around the southern California area since the acquisition which included Buena Park in 1999, Chula Vista in 2000 and Palm Springs in 2001. [10] [11] Michigan's Adventure in Muskegon, Michigan was purchased for $27.6 million in 2001. [12]
Cedar Fair opened its first indoor water park in November 2004, Castaway Bay. It was added to the former Radisson Hotel which was then renamed. The indoor waterpark resort is open year-round. [13]
Larger acquisitions followed in 2004 with Six Flags World of Adventure. Cedar Fair purchased the park for $145 million, reverting its name to Geauga Lake, as it was before its Six Flags branding in 2000. [14] [15] Subsequently, Cedar Fair stripped the park of all references to Looney Tunes and DC Comics characters which were licensed properties owned by Six Flags. The zoological and marine life portion of the complex (SeaWorld Ohio), which was annexed to the theme park in 2001, was also shuttered. Six Flags retained ownership of the animals. [16] The amusement park remained in Cedar Fair's portfolio through 2007, [17] and the water park continued to operate as Wildwater Kingdom through 2016. [18] [19]
On May 22, 2006, Cedar Fair announced it had outbid competitors and intended to purchase all five parks in the Paramount Parks chain, including Star Trek: The Experience at the Las Vegas Hilton and the management agreement of Bonfante Gardens. On June 30, 2006, Cedar Fair announced that it had completed its acquisition of Paramount Parks from CBS Corporation in a cash transaction valued at US$1.24 billion. [20] [21] Shortly following the transfer of ownership, Cedar Fair began the process of integrating the two companies. With the purchase of the Paramount Parks, Cedar Fair LP announced that it would do business under the name Cedar Fair Entertainment Company. Cedar Fair LP remains the legal company name. [22]
The individual parks continued to operate under their Paramount names during the 2006 season, however Cedar Fair began removing the Paramount name and logo from the parks in January 2007. The names of the parks were changed back to their original pre-Paramount names (the Paramount's prefix was removed) with the Cedar Fair corporate logo added. Bonfante Gardens was changed to Gilroy Gardens. Cedar Fair began removing references to Paramount Pictures. Although the acquisition granted Cedar Fair a ten-year licensing deal for Paramount names and icons, such as Star Trek, Cedar Fair opted to terminate the agreement and not pay an annual licensing fee. All references to Paramount/CBS-licensed properties were removed before the beginning of the 2008 season. [23] This deal also included a four-year licensing deal for Nickelodeon names and icons, such as SpongeBob SquarePants and Rugrats, this agreement was retained until it expired prior to the 2010 season.
In December 2009, it was announced that Apollo Global Management would offer Cedar Fair $11.50 [24] [25] per share, a 28 percent premium over the market price, as part of a takeover plan which would also make Cedar Fair a private company. [26] The deal included a cash payment of $635 million in addition to assuming Cedar Fair's debt of over US$1.7 billion putting the total value of the transaction close to US$2.4 billion. Cedar Fair planned to hold a shareholder meeting on March 16, 2010, to vote on the transaction but postponed the meeting to April 8, 2010, implying that two-thirds of the shareholder vote needed for approval wasn't yet secured. [27] On April 6, 2010, the deal was terminated, and Cedar Fair paid $6.5 million to reimburse Apollo for expenses incurred from the proposed transaction. [25] [28] Cedar Fair also adopted a unitholder rights plan as a preventative measure to help protect unitholders in the event of any future hostile takeover. [29]
On September 16, 2011, JMA Ventures, LLC entered into an agreement to purchase California's Great America from Cedar Fair and take ownership of the Gilroy Gardens management contract. [30] [31] The agreement required approval of Santa Clara's city council which was scheduled to vote on the matter on December 6, 2011. However, JMA canceled its plans to purchase Great America and bowed out of the agreement. [32] [33]
On June 20, 2011, Cedar Fair announced that long term CEO Dick Kinzel would retire on January 3, 2012, and that Matt Ouimet would take his spot as the CEO of Cedar Fair. [34] [35] Ouimet had been employed by The Walt Disney Company for 17 years, including serving as president of Disney Cruise Line and president of the Disneyland Resort. He officially became CEO on January 3. [35] Cedar Fair launched new websites for their parks in 2012 as well as a new marketing campaign, Thrills Connect.
On November 20, 2012, Cedar Fair announced it had sold its Knott's Soak City: San Diego location to SeaWorld Parks & Entertainment. [36] About nine months later, Cedar Fair announced it had sold its Knott's Soak City: Palm Springs location to CNL Lifestyle Properties. [37]
On September 5, 2016, Cedar Fair closed Wildwater Kingdom, the last operating part of the former Geauga Lake & Wildwater Kingdom. A portion of the land that once contained both properties has since been redeveloped.
On October 4, 2017, Cedar Fair announced that Ouimet would step down as CEO and be succeeded by COO Richard Zimmerman on January 1, 2018. Ouimet would remain with the company, taking the newly created position of executive chairman of the board of directors. [38]
On March 27, 2019, Cedar Fair announced it was purchasing the land occupied by California's Great America from the City of Santa Clara. [39] The 112 acres beneath the park cost $150 million. Cedar Fair had been previously leasing the land from the County of Santa Clara for 6 to 7 million per year. [40]
In April, 2019, Cedar Fair announced a partnership with Feld Entertainment to bring a Monster Jam Thunder Alley Area to select Cedar Fair parks. [41]
On June 13, 2019, it was announced that Cedar Fair had signed a $261 million deal with Schlitterbahn Waterparks and Resorts to buy their Galveston and New Braunfels locations, with the option to buy Schlitterbahn Kansas City for an additional $6 million, [42] and the rights to the Schlitterbahn name. [43]
On July 2, 2019, it was announced that Cedar Fair had acquired the Sawmill Creek Resort in Huron, Ohio. [44] The property cost $13.5 million. [45]
In October 2019, Six Flags offered to buy Cedar Fair for $4 billion, however the offer was turned down. [46] [47]
On July 29, 2021, Cedar Fair announced the submission of plans to the City of Sandusky to build a $28 million esports arena expansion of the Cedar Fair Sports Center. Targeted opening in the first half of 2023 [48] [49]
On December 31, 2021, the contract to manage Gilroy Gardens expired. Both Gilroy Gardens Inc., the nonprofit that owns the park, and Cedar Fair agreed not to renew the contract. [50]
On February 1, 2022, news broke that SeaWorld Parks & Entertainment made an unsolicited all-cash bid to buy Cedar Fair for $3.4 billion. [51] Exactly two weeks later, on February 15, 2022, SeaWorld Parks & Entertainment issued a statement that the offer had been rejected. [52]
In June 2022, the company announced that it was selling the land occupied by Great America to Prologis, a real estate development company, for $310 million. [53] Cedar Fair signed an 11-year lease from the buyer and intends to close the park at the conclusion of the lease. [53]
On November 2, 2023, Cedar Fair and Six Flags Entertainment Corporation announced that they would merge; the combined company, worth an estimated $8 billion, according to the company, and will become the largest regional amusement park company in the world. [54] Described as a "merger of equals", [54] the combined company will have 27 amusement parks, 15 water parks, and 9 resort properties in its portfolio. It will operate under the Six Flags name but will retain Cedar Fair's stock exchange ticker symbol, FUN. [55] President and CEO of Cedar Fair, Richard Zimmerman, will serve as President and CEO of the new combined company, while Selim Bassoul, President and CEO of Six Flags, will become the executive chairman of the company's board of directors. [54] Some financial and administrative functions will remain at Cedar Fair offices in Sandusky, Ohio, while the company's headquarters will be located in Charlotte, North Carolina. [55]
Name | Location | Year Opened | Year Acquired | Roller Coasters | Notes |
---|---|---|---|---|---|
California's Great America | Santa Clara, California | 1976 | 2006 | 9 | Open year-round. Acquired in Paramount Parks deal. |
Canada's Wonderland | Vaughan, Ontario, Canada | 1981 | 2006 | 18 | Cedar Fair's most visited seasonal park, acquired in Paramount Parks deal. |
Carowinds | Charlotte, North Carolina | 1973 | 2006 | 14 | Open year-round. Acquired in Paramount Parks deal. A portion of the park is in Fort Mill, South Carolina. |
Cedar Point | Sandusky, Ohio | 1870 | Founding Franchise | 16 | Cedar Fair's flagship park and the oldest park in the chain. Cedar Fair's corporate headquarters are at this park. |
Dorney Park & Wildwater Kingdom | Allentown, Pennsylvania | 1884 | 1992 | 7 | First park acquired under the Cedar Fair name, acquired from Harris Weinstein. Purchase price $48M [56] |
Kings Dominion | Doswell, Virginia | 1975 | 2006 | 13 | Open year-round. Acquired in Paramount Parks deal. |
Kings Island | Mason, Ohio | 1972 | 2006 | 14 | Acquired in Paramount Parks deal. |
Knott's Berry Farm | Buena Park, California | 1920 | 1997 | 9 | Acquired from Knott Family in 1997, the park is open year-round and is the most-visited Cedar Fair park. [57] |
Michigan's Adventure | Muskegon, Michigan | 1956 | 2001 | 7 | Acquired from the Jourden family. Purchase price $28M [58] |
Valleyfair | Shakopee, Minnesota | 1976 | 1978 | 8 | Acquired by Cedar Point. Cedar Point and Valleyfair then formed Cedar Fair in 1987. |
Worlds of Fun | Kansas City, Missouri | 1973 | 1995 | 8 | Acquired from Hunt-Midwest. Purchase price $40M [59] |
Name | Location | Year Opened | Year Acquired | Notes |
---|---|---|---|---|
Carolina Harbor | Carowinds | 1982 as Ocean Island | 2006 | Located within Carowinds, acquired in Paramount Parks deal. |
Oceans of Fun | Worlds of Fun | 1982 | 1995 | Located adjacent to Worlds of Fun. In 2013, the water park became included with admission to Worlds of Fun. [60] |
Soak City | Kings Dominion | 1992 as Hurricane Reef | 2006 | Located within Kings Dominion, acquired in Paramount Parks deal. |
Soak City | Kings Island | 1989 as WaterWorks | 2006 | Located within Kings Island, acquired in Paramount Parks deal. |
Soak City | Valleyfair | 1983 as Liquid Lightning | Built by Cedar Fair | Located within Valleyfair. |
South Bay Shores | California's Great America | 2004 as Crocodile Dundee's Boomerang Bay | 2006 | Located within California's Great America, acquired in Paramount Parks deal. |
Splash Works | Canada's Wonderland | 1992 | 2006 | Located within Canada's Wonderland, acquired in Paramount Parks deal. |
WildWater Adventure | Michigan's Adventure | 1991 | 2001 | Located within Michigan's Adventure. |
Wildwater Kingdom | Dorney Park | 1985 | 1992 | Located within Dorney Park. |
Name | Location | Year Opened | Year Acquired | Notes |
---|---|---|---|---|
Cedar Point Shores | Sandusky, Ohio | 1988 as Soak City | Built by Cedar Fair | Located adjacent to Cedar Point. |
Knott's Soak City | Buena Park, California | 2000 as Knotts Soak City USA | Built by Cedar Fair | Located adjacent to Knott's Berry Farm. Opened under the name, Soak City U.S.A. |
Schlitterbahn Galveston | Galveston, Texas | 2006 | 2019 [61] | |
Schlitterbahn New Braunfels | New Braunfels, Texas | 1979 | 2019 | |
Name | Location | Year Opened | Notes |
---|---|---|---|
Castaway Bay | Sandusky, Ohio | 2004 | Cedar Fair's only indoor water park, located about a mile from Cedar Point. |
Name | Location | Year Opened/Acquired | Year Closed/Sold | Notes |
---|---|---|---|---|
Geauga Lake | Aurora, Ohio | 2004 | 2007 | Purchased from Six Flags in 2004 for $145 million. Closed ride side in 2007, the water park, Wildwater Kingdom, closed on September 5, 2016. |
Gilroy Gardens | Gilroy, California | 2006 | 2021 | Acquired in Paramount Parks deal, formerly managed by Cedar Fair until December 2021. |
Knott's Camp Snoopy | Mall of America | 1992 | 2005 | In 2005, closed for renovation. MOA and Cedar Fair dissolved their agreement in 2006. Now operates as Nickelodeon Universe. |
Knott's Soak City: Palm Springs | Palm Springs, California | 2001 | 2013 | Opened under the name, Oasis Water Park. Sold to CNL Lifestyle Properties. [37] |
Knott's Soak City: San Diego | Chula Vista, California | 2000 | 2012 | Opened under the name, White Water Canyon. Sold to SeaWorld Parks & Entertainment, who would later turn it into a Sesame Place. [36] |
Star Trek: The Experience | Las Vegas, Nevada | 2006 | 2008 | Acquired in Paramount Parks deal. Closed in 2008, Cedar Fair lost rights to reopen the attraction from CBS Studios in 2010. |
Wildwater Kingdom | Aurora, Ohio | 2005 | 2016 | Located on former SeaWorld Ohio site. |
Fast Lane is Cedar Fair's version of an expedited queue system. It was first announced for Kings Island on July 18, 2011. [62] The park served as the testing park for it. For an increased cost, visitors get a wrist band which gives them the ability to wait in a shorter queue for most attractions. Originally, it could only be used from noon to 7:00 PM, but it was soon expanded to be available all day. On January 19, 2012, it was announced that Fast Lane would be rolled out at all the Cedar Fair parks for the 2012 season. [63] There is also Fright Lane, which is Fast Lane for the haunted attractions during the Halloween events. [64] For the 2016 season, Cedar Fair began testing all season Fast Lane at Valleyfair and Dorney Park. By the 2019 season, all parks offered all season Fast Lane. For the 2020 season, Cedar Fair began offering all season all park Fast Lane for $849 or more.
An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often featuring multiple areas with different themes. Unlike temporary and mobile funfairs and carnivals, amusement parks are stationary and built for long-lasting operation. They are more elaborate than city parks and playgrounds, usually providing attractions that cater to a variety of age groups. While amusement parks often contain themed areas, theme parks place a heavier focus with more intricately-designed themes that revolve around a particular subject or group of subjects.
Cedar Point is a 364-acre (147 ha) amusement park located on a Lake Erie peninsula in Sandusky, Ohio, United States. It opened in 1870 and is considered the second-oldest operating amusement park in the US behind Lake Compounce. Cedar Point, which is owned and operated by Cedar Fair, is the flagship of the company's amusement park chain. Known as "America's Roller Coast", the park features 16 roller coasters, which ranks third among amusement parks in North America behind Six Flags Magic Mountain (20) and Canada's Wonderland (18). Cedar Point's normal operating season runs from early May until Labor Day in September, which is followed by weekend-only operation through Halloween during an annual event known as HalloWeekends. Other amenities and attractions featured within the park include a one-mile-long (1.6 km) beach, an outdoor water park named Cedar Point Shores, an indoor water park named Castaway Bay, two marinas, and an outdoor sports complex called Cedar Point Sports Center.
Kings Island is a 364-acre (147 ha) amusement park located 24 miles (39 km) northeast of Cincinnati in Mason, Ohio, United States. Owned and operated by Cedar Fair, the park was built by Taft Broadcasting and opened in 1972. It was part of a larger effort to move and expand Coney Island, a popular resort destination along the banks of the Ohio River that was prone to frequent flooding. After more than $300 million in capital investments over the years, the park has grown to feature over a hundred attractions including fourteen roller coasters and a 33-acre (13 ha) water park.
Knott's Berry Farm is a 57-acre (2,500,000 sq ft) theme park located in Buena Park, California, owned and operated by Cedar Fair. In March 2015, it was ranked as the twelfth-most-visited theme park in North America, while averaging approximately 4 million visitors per year. The park features over 40 rides, including roller coasters, family rides, dark rides, and water rides.
Six Flags Entertainment Corporation, formerly Six Flags Theme Parks, Inc., is an American amusement park corporation, headquartered in Arlington, Texas. It has properties in Canada, Mexico, and the United States. Six Flags owns the most theme parks and waterparks combined of any amusement-park company and has the seventh highest attendance in the world. The company operates 27 properties throughout North America, including theme parks, amusement parks, water parks, and a family entertainment center. In 2019, Six Flags properties hosted 32.8 million guests.
Paramount Parks was the operator of Paramount's Kings Island, Paramount's Kings Dominion, Paramount's Great America, Paramount's Carowinds, and Paramount Canada's Wonderland, which annually attracted about 13 million patrons. National Amusements-owned Viacom assumed control of the company as part of its acquisition of Paramount Pictures in 1994.
Geauga Lake was an amusement park in Bainbridge Township and Aurora, Ohio. It was established in 1887, in what had been a local recreation area adjacent to a lake of the same name. The first amusement ride was added in 1889, and the park's first roller coaster – the Big Dipper – was built in 1925. The park was sold to Funtime, Inc., in 1969 and was expanded over the years with additional rides and amenities. Funtime was acquired by Premier Parks in 1995, and for the 2000 season, they re-branded Geauga Lake as Six Flags Ohio, adding four new roller coasters. The following year, Six Flags bought the adjacent SeaWorld Ohio and combined the two parks under the name Six Flags Worlds of Adventure.
California's Great America, often shortened to Great America, is a 112-acre (45 ha) amusement park located in Santa Clara, California. Owned and operated by Cedar Fair, it originally opened in 1976 as one of two parks built by the Marriott Corporation. California's Great America features over 40 rides and attractions, and one of its most notable is Gold Striker, which has been featured as a top-ranked wooden roller coaster in Amusement Today's annual Golden Ticket Awards publication. Other notable rides include RailBlazer, a single-rail coaster from Rocky Mountain Construction, and Flight Deck, an inverted coaster from Bolliger & Mabillard. The park appeared in the 1994 films Beverly Hills Cop III and Getting Even with Dad.
The second incarnation of CBS Corporation was an American multinational media company with interests primarily in commercial broadcasting, publishing, and television production. It was formed on December 31, 2005, as the legal successor of the original Viacom, following the spin-off of the second incarnation of Viacom; both CBS Corporation and the second Viacom were controlled by National Amusements, a theater company owned by billionaire Sumner Redstone.
Kings Entertainment Company (KECO) owned and/or operated six theme parks around the world. The company was originally owned by Taft Broadcasting and in 1984 was purchased for $167.5 million by senior executives and general managers of Taft's Amusement Park Group.
Dorney Park & Wildwater Kingdom is an American amusement and water park located in Dorneyville, Pennsylvania with an Allentown mailing address. Owned and operated by Cedar Fair, the park features 64 rides, including six roller coasters, other adult and children's rides, and a waterpark, Wildwater Kingdom, with 19 water rides.
The Freefall is an amusement ride developed by Giovanola and marketed throughout the world by Swiss company, Intamin.
SeaWorld Ohio was a theme park and marine zoological park, located in Aurora, Ohio. It was owned and operated by SeaWorld Parks & Entertainment, formerly known as Busch Entertainment Corporation. The Ohio location was the second SeaWorld park to be built in the chain, following SeaWorld San Diego which opened just six years earlier. The park was developed by George Millay, founder of the SeaWorld brand. Wildwater Kingdom, a waterpark built by Cedar Fair in 2005, occupied the property until its closure in September 2016.
Possessed is an inverted impulse launched roller coaster located at Dorney Park & Wildwater Kingdom in Allentown, Pennsylvania. Manufactured by Intamin and designed by Werner Stengel, the roller coaster originally debuted at Six Flags Ohio amusement park as Superman: Ultimate Escape on May 5, 2000. After Cedar Fair purchased the park and restored its Geauga Lake name in early 2004, the coaster was immediately renamed Steel Venom. The ride closed in 2006 and was moved to Dorney Park. It reopened in 2008 briefly under the name Voodoo, and was renamed Possessed for the 2009 season. The model is identical to five other impulse coaster installations at other amusement parks. A larger version called Wicked Twister was located at Cedar Point until its closure in September 2021.
Invertigo is the name of an inverted shuttle roller coaster model developed and manufactured by Dutch company Vekoma. Four roller coasters based on this model were built, with the first installation opening in 1997 as HangOver at Liseberg amusement park located in Sweden. Three of the four are still in operation. Invertigo is designed as an inverted variation of their traditional Boomerang model, which first appeared in 1984. Invertigo's seat configuration is also a departure from its predecessor, in that riders sit back-to-back, resulting in all rows facing one another with the exception of the first and last.
Wildwater Kingdom was a water park located in Aurora and Bainbridge Township, Ohio, United States. Owned by Cedar Fair, the park opened in 2005 as part of the larger Geauga Lake and Wildwater Kingdom resort. The site was previously the location of SeaWorld Ohio (1970–2000) and later served as the marine life section of the larger Six Flags Worlds of Adventure (2001–2003). Worlds of Adventure was purchased by Cedar Fair in 2004 and the marine life area was converted into a water park for the 2005 season.
Richard L. Kinzel is the former CEO of Cedar Fair Entertainment Company. He served as president and CEO of Cedar Fair until January 2, 2012, when his successor, Matt Ouimet, took over as president and CEO. He was involved in Cedar Fair for 39 years.
This is a list of events and openings related to amusement parks that have occurred in 2012. These various lists are not exhaustive.
Fast Lane is an optional, pay-per-person line queue system offered on select rides at Cedar Fair amusement parks. The system provides shorter lines, and guests who want access must pay a fee in addition to general park admission. They are given a wristband for identification, and an unspecified, limited number are sold each day to control wait times. First piloted in 2011 at Kings Island, the system was rolled out to the rest of the Cedar Fair chain in 2012. An upgrade called Fast Lane Plus featuring additional rides is available at some parks.