Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals.
Corn flakes, or cornflakes, are a breakfast cereal made from toasting flakes of corn (maize). Originally invented as a breakfast food to counter indigestion, it has become a popular food item in the American diet.
Raisin bran is a breakfast cereal containing raisins and bran flakes. Raisin bran is manufactured by several companies under a variety of brand names, including the popularly known Kellogg's Two Scoops Raisin Bran, General Mills' Total Raisin Bran, and Post Cereals' Raisin Bran. This popular breakfast cereal is a staple in households all over the United States, in part because of its advertised nutritional value.
Kellanova is an American multinational food manufacturing company headquartered in Chicago, Illinois, United States. Kellogg's produces cereal and convenience foods, including crackers and toaster pastries, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It, along with cereal internationally such as Corn Flakes, Rice Krispies, Frosties and Coco Pops.
Crispix is a brand of breakfast cereal, introduced by Kellogg's in 1983. It was created specifically to compete with Ralston Purina's Chex family of cereals, which had about $125 million in annual sales and no significant competition. By 1987, Crispix had sales of about $65 million.
Rice Krispies is a breakfast cereal, marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice, and expand forming very thin and hollowed out walls that are crunchy and crisp. When milk is added to the cereal the walls tend to collapse, creating the "snap, crackle and pop" sounds.
Ralston Purina Company was a St. Louis, Missouri,–based American conglomerate with substantial holdings in animal feed, food, pet food, consumer products, and entertainment. On December 12, 2001, it merged with Swiss food-giant Nestlé's Friskies division to form Nestlé Purina PetCare Company.
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co. and marketed as an aid to digestive health.
Cocoa Krispies is a breakfast cereal produced by WK Kellogg Co, coming both as a boxed cereal and as a snack bar with a 'dried milk' covered bottom. It is a cocoa flavored version of Rice Krispies that contains real chocolate. In Canada, Rice Krispies Cocoa is their variant of the cereal, with a lighter chocolate flavor. Off-brand "coco krispies" are sold by other companies.
Shredded wheat is a generic breakfast cereal made from whole wheat formed into pillow-shaped biscuits. It is commonly available in three sizes: original, bite-sized and miniature. Both smaller sizes are available in a frosted variety, which has one side coated with sugar and usually gelatin. Some manufacturers have produced "filled" versions of the bite-size cereal containing a raisin at the center, or apricot, blueberry, raspberry, cherry, cranberry or golden syrup filling.
Honeycomb is a breakfast cereal first released in 1965, owned by Post Holdings. It consists of honey-flavored corn cereal bits in a honeycomb shape.
Chex Mix is a type of snack mix that includes Chex breakfast cereal as a major component.
Frosted Mini-Wheats is a breakfast cereal manufactured by WK Kellogg Co consisting of shredded wheat cereal pieces and frosting.
Snack mix is a subset of snack foods consisting of multiple snack items. Popular snack mixes are as follows:
Ralcorp Holdings is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter. The company is based in St. Louis, Missouri. The majority of the items Ralcorp makes are private-label, store-brand products. It has over 9,000 employees. Ralcorp has its headquarters in the Bank of America Plaza in downtown St. Louis.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national advertising campaign for Quaker Oats.
