Clipchamp

Clipchamp
	Screenshot of Clipchamp editor, running on Windows 11
Original author(s)	Clipchamp Pty Ltd.
Developer(s)	Microsoft
Initial release	2013;11 years ago
Operating system	Web, Windows, iOS
Type	Video editing software
License	Freemium
Website	clipchamp.com

Last updated May 17, 2024

Clipchamp is an online video editing tool developed by Australian company Clipchamp Pty Ltd. and now by Microsoft. It is a non-linear editing software that allows users to import, edit, and export audiovisual material in an Internet browser window.

History

Beginning

Clipchamp Pty Ltd was founded as a startup company by Alexander Dreiling (current CEO), Dave Hewitt, Tobias Raub and Soeren Balko, in Brisbane, Australia, in 2013.

In an interview given to SmartCompany, Dreiling commented that at first, the company was "trying to build an enormous, distributed supercomputer". Among the first software developed by the company's team was a tool for video compression and conversion.^[3]

Software launch

2014 saw the official launch of the first version of the free, audiovisual browser-based software on the Clipchamp platform. When the supercomputer project ground to a halt, the team decided to keep going with the video programming technology, which was, in the words of Dreiling, "a tool that worked on Chromebooks".

Second version of the editor

In June 2016, Clipchamp was valued at 1.1 million dollars, according to the Wall Street Journal.^[4] In the same month, the second version of Clipchamp was launched internationally. By 2018, the firm had amassed 6.5 million users, attracting investors such as Steve Baxter, who invested one million dollars.^[3]

Current company figures

In 2020, Clipchamp set up a base in Seattle, USA, after achieving capital of 13.2 million dollars, from alliances made with investment funds such as Transition Level Investments, Tola Capital, and TEN13, among others.^[5] In February 2021, Clipchamp published on its website that it has 14 million users worldwide, registered in 250 countries and territories. At that time, the company announced that it had an audiovisual library of 800,000 files.

Acquisition by Microsoft

On September 7, 2021, Microsoft announced the acquisition of Clipchamp. In a press release, they expressed their interest in learning more about the video content creation market.^[2]^[6]^[7]^[8]^[9]^[10] Johnson Winter Slattery advised Microsoft on its acquisition.^[11] Clipchamp was later integrated as part of Windows 11 on March 9, 2022.^[12]

Features

Clipchamp has multiple features that allow further creativity and accessibility. Since July 2023, users can drag and drop files from their computer, OneDrive, and SharePoint (images, sound & video files) into a list of all media uploaded or inserted. Users can insert media into the video timeline as many times as they want. Users can replace an image, sound, or video clip with another by dragging and dropping it over the target. There is also a Gap Remover tool that removes gaps in the video. Videos can be trimmed, along with timings that can be edited. The user can crop videos and images, too. Text can be added anywhere on the screen, and can be in many fonts, and the size can be changed, too. Specific text color can be selected using presets or an HSV picker, and specific Text Styles (bold, medium, italics, normal) can be selected. The aspect ratio can also be selected, including 16:9, 9:16, 1:1, 4:5, 2:3, and 21:9. Clipchamp also supports numerous effects and transitions for videos and images.^[13] The user can export videos in 480p, 720p, and 1080p for free.^[14]

Related Research Articles

Adobe Photoshop is a raster graphics editor developed and published by Adobe for Windows and macOS. It was originally created in 1987 by Thomas and John Knoll. Since then, the software has become the most used tool for professional digital art, especially in raster graphics editing. Owing to its fame, the program's name has become genericised as a verb although Adobe disapproves of such use.

Video editing software or a video editor is software used for performing the post-production video editing of digital video sequences on a non-linear editing system (NLE). It has replaced traditional flatbed celluloid film editing tools and analog video tape editing machines.

Adobe Illustrator is a vector graphics editor and design software developed and marketed by Adobe. Originally designed for the Apple Macintosh, development of Adobe Illustrator began in 1985. Along with Creative Cloud, Illustrator CC was released. The latest version, Illustrator 2024, was released on October 10, 2023, and is the 28th generation in the product line. Adobe Illustrator was reviewed as the best vector graphics editing program in 2021 by hpMagazine.

<span class="mw-page-title-main">Windows Registry</span> Database for Microsoft Windows

The Windows Registry is a hierarchical database that stores low-level settings for the Microsoft Windows operating system and for applications that opt to use the registry. The kernel, device drivers, services, Security Accounts Manager, and user interfaces can all use the registry. The registry also allows access to counters for profiling system performance.

Windows Movie Maker is a discontinued video editing software program by Microsoft. It was first included in Windows Me on September 14, 2000, and in Windows XP on October 25, 2001. It later became a part of the Windows Essentials software suite, and offered the ability to create and edit videos as well as to publish them on OneDrive, Facebook, Vimeo, YouTube, Windows Live Groups, and Flickr. It is comparable to Apple's iMovie.

A number of vector graphics editors exist for various platforms. Potential users of these editors will make a comparison of vector graphics editors based on factors such as the availability for the user's platform, the software license, the feature set, the merits of the user interface (UI) and the focus of the program. Some programs are more suitable for artistic work while others are better for technical drawings. Another important factor is the application's support of various vector and bitmap image formats for import and export.

Microsoft is a multinational computer technology corporation. Microsoft was founded on April 4, 1975, by Bill Gates and Paul Allen in Albuquerque, New Mexico. Its current best-selling products are the Microsoft Windows operating system; Microsoft Office, a suite of productivity software; Xbox, a line of entertainment of games, music, and video; Bing, a line of search engines; and Microsoft Azure, a cloud services platform.

plasq is an international software limited liability company comprising software developers and user interface designers from the United States, Australia, Switzerland, Norway and France. They primarily develop for Mac OS X and iOS, however, a Microsoft Windows version of Comic Life is available.

Piriform Software Ltd is a British software company based in London, owned since 2017 by Avast which itself became part of NortonLifeLock in 2022. The company develops cleaning and optimisation tools for Microsoft Windows, macOS and Android operating systems, including CCleaner, CCleaner Browser, Defraggler, Recuva and Speccy. On 22 September 2015, Piriform launched CCleaner Cloud, a tool to maintain computers remotely.

Box, Inc. is a public company based in Redwood City, California. It develops and markets cloud-based content management, collaboration, and file sharing tools for businesses. Box was founded in 2005 by Aaron Levie and Dylan Smith. Initially, it focused on consumers, but around 2009 and 2010 Box pivoted to focus on business users. The company raised about $500 million over numerous funding rounds, before going public in 2015. Its software allows users to store and manage files in an online folder system accessible from any device. Users can then comment on the files, share them, apply workflows, and implement security and governance policies.

Serif (Europe) Ltd is a British developer and publisher of software. It provides software and associated products direct to customers through its website and contact centre in the United Kingdom, and through retailers. The company was acquired by Canva in March of 2024.

Dropbox is a file hosting service operated by the American company Dropbox, Inc., headquartered in San Francisco, California, U.S. that offers cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi as a startup company, with initial funding from seed accelerator Y Combinator.

Prezi is an American video and visual communications software company founded in 2009 in Hungary, with offices in San Francisco, Budapest and Riga as of 2020. According to Prezi, in 2021, the software company has more than 100 million users worldwide who have created approximately 400 million presentations. In 2019, they launched Prezi Video, a tool that allows for virtual presentations within the video screen of a live or recorded video. The word Prezi is the short form of "presentation" in Hungarian. As of January 2022, the company had around 300 employees in 13 countries.

Canva is an online template editor app for creating social media graphics, presentations, merch and websites.

Lucidchart is a web-based diagramming application that allows users to visually collaborate on drawing, revising and sharing charts and diagrams, and improve processes, systems, and organizational structures. It is produced by Lucid Software Inc., based in Utah, United States and co-founded by Ben Dilts and Karl Sun.

ActivePresenter is a screencasting and video editing software program developed by Atomi Systems and designed for educators. It is available for Microsoft Windows and macOS.

Docker is a set of platform as a service (PaaS) products that use OS-level virtualization to deliver software in packages called containers. The service has both free and premium tiers. The software that hosts the containers is called Docker Engine. It was first released in 2013 and is developed by Docker, Inc.

ironSource Ltd. is an Israeli software company that focuses on developing technologies for app monetization and distribution, with its core products focused on the app economy.

Onshape is a computer-aided design (CAD) software system, delivered over the Internet via a software as a service (SAAS) model. It makes extensive use of cloud computing, with compute-intensive processing and rendering performed on Internet-based servers, and users are able to interact with the system via a web browser or the iOS and Android apps. As a SAAS system, Onshape upgrades are released directly to the web interface, and the software does not require maintenance work from the user.

VSCO, formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze. The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.

References

↑ Corden, Jez (2022-03-11). "Microsoft's Clipchamp video editing tools are underbaked, and offensively overpriced". Windows Central. Retrieved 2022-04-05.
1 2 "Microsoft acquires video creation and editing software maker Clipchamp". TechCrunch. Retrieved 2021-12-29.
1 2 "Brisbane startup Clipchamp secures $1 million from Steve Baxter — and there are 6.5 million reasons why". SmartCompany. 2019-05-15. Retrieved 2021-12-29.
↑ "Funding Snapshot: Video Utility Tool Clipchamp Raises $1.1M". Wall Street Journal. 2016-06-02. ISSN 0099-9660 . Retrieved 2021-12-29.
↑ "Aussie video editing start-up raises $13.2m in US-led funding". Australian Financial Review. 2020-02-10. Retrieved 2021-12-29.
↑ MIcrosoft Corp. (September 2021). "Microsoft acquires Clipchamp to empower creators". Microsoft.com. Archived from the original on 2021-11-06.
↑ CNBC (December 2021). "Microsoft acquires video-editing software start-up Clipchamp". CNBC.
↑ Foley, Mary Jo. "Microsoft buys video-editing vendor Clipchamp". ZDNet. Retrieved 2021-12-29.
↑ "Microsoft buys Brisbane start-up Clipchamp". Australian Financial Review. 2021-09-07. Retrieved 2021-12-29.
↑ "Microsoft acquires Australia-based video creation platform Clipchamp, a startup with Seattle backing". GeekWire. 2021-09-07. Retrieved 2021-12-29.
↑ "JWS helps Microsoft acquire Brisbane startup". www.thelawyermag.com. Retrieved 2024-01-09.
↑ Warren, Tom (2022-03-09). "Clipchamp is Microsoft's new video editing app for Windows 11". The Verge . Retrieved 2022-04-05.
↑ Kinnestrand, Stefan (2023-07-31). "Introducing Microsoft Clipchamp: Unlock the power of video at work". Microsoft 365 Blog. Retrieved 2024-04-21.
↑ updated, Sean Endicott last (2022-03-29). "Microsoft increases free plan for video editor Clipchamp to include 1080p exports". Windows Central. Retrieved 2024-04-21.