Film promotion is the practice of promotion specifically in the film industry, and usually occurs in coordination with the process of film distribution. Sometimes called the press junket or film junket, film promotion generally includes press releases, advertising campaigns, merchandising, franchising, media and interviews with the key people involved with the making of the film, like actors and directors. As with all business, it is an important part of any release because of the inherent high financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the release cycle. Marketing budgets tend to equal about half the production budget. Publicity is generally handled by the distributor and exhibitors.
Showtime is an American premium television network owned by Paramount Media Networks, and is the flagship property of the namesake parent company, Showtime Networks, a part of Paramount Media Networks. Showtime's programming primarily includes theatrically released motion pictures and original television series, along with boxing and mixed martial arts matches, occasional stand-up comedy specials, and made-for-TV movies.
Netflix, Inc. is an American media company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it operates the over-the-top subscription video on-demand service Netflix brand, which includes original films and television series commissioned or acquired by the company, and third-party content licensed from other distributors. Netflix is a member of the Motion Picture Association—having become the first streaming company to become a member.
A screener (SCR) is an advance screening of a film or television series sent to critics, awards voters, video stores, and other film industry professionals, including producers and distributors. It is similar to giving out a free advance copy of books before it is printed for mass distribution. Director John Boorman is credited with creating the first Oscar screeners to promote his film The Emerald Forest in 1985.
Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, but also increasingly via digital terrestrial, and streaming television. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment. The concept rapidly expanded through the multi-channel transition and into the post-network era. Other parts of the world beyond the United States, such as France and Latin America have also offered encrypted analog terrestrial signals available for subscription.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.
Hulu is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake (1:2). It was launched on October 29, 2007 and it offers a library of films and television series from studios including 20th Century Studios, Searchlight Pictures, Disney Television Studios, ABC, Freeform, and FX Networks among others, as well as Hulu original programming.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements. The key function of an ad network is an aggregation of ad supply from publishers and matching it with advertiser's demand. The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space. The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film.
The Technology and Engineering Emmy Awards, or Technology and Engineering Emmys, are one of two sets of Emmy Awards that are presented for outstanding achievement in engineering development in the television industry. The Technology and Engineering Emmy Awards are presented by the National Academy of Television Arts and Sciences (NATAS), while the separate Primetime Engineering Emmy Awards are given by its sister organization the Academy of Television Arts & Sciences (ATAS).
Showtime Networks Inc. is an American entertainment company that oversees the company's premium cable television channels, including its flagship service Showtime. It is a subsidiary of media conglomerate Paramount Global under its networks unit.
Brightcove, Inc. is a Boston, Massachusetts–based software company that produces an online video platform.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.
MGM+, formerly known as Epix, is an American premium cable and satellite television network owned by the MGMPlus Entertainment subsidiary of MGM (Metro-Goldwyn-Mayer), which is itself a subsidiary of Amazon's MGM Holdings, Inc. The channel's programming consists of recent and older theatrically released motion pictures, original television series, documentaries, and music and comedy specials.
The Oscar season is the time period in which Hollywood studios release or promote the films they consider most likely to be critically acclaimed, hoping to win at the Academy Awards. Oscar season usually begins in the late-fall and early-winter, around November, and ends on December 31 of that year, although the date in which the summer blockbuster season ends, and the Oscar season begins, are ambiguous, and dependent on the year.
The 59th Technology and Engineering Emmy Awards was held on January 8, 2008 at the 2008 International Consumer Electronics Show in Las Vegas.
In broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to multichannel television services available over cable or satellite, dropping pay television channels or reducing the number of hours of subscription TV viewed in response to competition from rival media available over the Internet. This content is either free or significantly cheaper than the same content provided via cable.
Crave is a Canadian subscription video on demand service owned by Bell Media. The service competes directly with other subscription-based over-the-top streaming services operating in Canada, primarily against American-based services.
