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George Howell (born 1945) is an American entrepreneur and one of the pioneers of the specialty-coffee movement in the early 1970s.
Born and raised in New Jersey, Howell's family moved to Mexico City when he was 13. He studied art history, French, and Spanish literature at Yale University from 1964 to 1967, when he dropped out. [1]
In 1974, Howell and his wife Laurie moved to Boston. After having lived in Berkeley, California, for a time, Howell has said, "In 1974 we [decided] to leave the West Coast, I already had two kids with another on the way. We decided to move east to Boston. We drove cross-country. I took with me some whole bean coffee and a grinder. We stopped at the various Howard Johnson’s that were on the interstates on our way and I would go into men’s room, grind the coffee there, leaving it smelling a whole lot better than when I walked in, and then I would take out my French press on the counter, ask for hot water for 35 cents and make my French press at the Howard Johnson’s counter. And within minutes I would always have several people around me wondering what that was, and this is before I even had any clue that I would get into a coffee business." [2]
Howell founded Coffee Connection in 1975, [3] a high-end coffee retailer based in Boston, Massachusetts. It was later acquired by Starbucks Corporation for $23 million [1] in 1994, and formed the nexus of their expansion into the Boston area. In their acquisition, Starbucks simultaneously acquired the rights to use the name Frappuccino for the latterly popular blended iced coffee drink. [1] Howell later founded George Howell Coffee. [1] [4] [5] [6]
In 1997, Howell was invited to become a quality consultant to Brazil as part of the Gourmet Project, a 2-year initiative set up by the United Nations’ International Trade Council (ITC) and the International Coffee Organization (ICO), which influenced the creation of the Cup of Excellence competition. [3] [5] [6]
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.
Howard Johnson's, or Howard Johnson by Wyndham, is an American hotel chain with locations worldwide, as well as a former restaurant chain. The chain began as a restaurant founded by Howard Deering Johnson in 1925; in the 1950s, the company expanded operations by opening hotels, then known as Howard Johnson's Motor Lodges, which were often located next to restaurants. Throughout the 1960s and 1970s, it was the largest restaurant chain in the U.S., with more than 1,000 combined company-owned and franchised outlets.
Frappuccino is a line of blended iced coffee drinks sold by Starbucks. It may consist of coffee or crème base, blended with ice and ingredients such as flavored syrups and usually topped with whipped cream and or spices. It may also include blended Starbucks refreshers. Frappuccinos are also sold as bottled coffee beverages in grocery stores, convenience stores and from vending machines.
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