Homeopathy Plus!

Last updated
Homeopathy Plus!
Homeopathy Plus!
TypePrivate
Industry Homeopathy
Headquarters
Key people
Fran Sheffield
Website www.homeopathyplus.com

Homeopathy Plus! is an Australian company run by homeopath Fran Sheffield in Tuggerah, New South Wales. It is known for the claim that homeopathy is an effective, and safer, alternative to vaccination for conditions including whooping cough, along with claims that homeopathy is superior to chemotherapy for cancer. [1] The claims for "homeoprophylaxis" were assessed as misleading by the Complaints Resolution Panel of the Therapeutic Goods Administration and a retraction demanded; [2] this was ignored. The prophylaxis claims were referred to the Australian Competition & Consumer Commission (ACCC), [3] and although this was stated to have resulted in their removal, [4] legal proceedings continued, culminating in a ruling by Justice Perry of the Federal Court of Australia in December 2014 that:

2) The First Respondent and the Second Respondent have in trade or commerce:
a) engaged in conduct that was misleading and deceptive or was likely to mislead and deceive, in contravention of section 18 of the ACL;
b) in connection with the supply or possible supply of Homeopathic Treatments, and in connection with the promotion of the supply of Homeopathic Treatments, made false or misleading representations that the Homeopathic Treatments are of a particular standard or quality in contravention of section 29(1)(a) and (b) of the ACL; and
c) in connection with the supply or possible supply of Homeopathic Treatments, and in connection with the promotion of the supply of Homeopathic Treatments, made false or misleading representations that Homeopathic Treatments have a use or benefit in contravention of section 29(1)(g) of the ACL. [5] [6]

The Federal judge concluded that: "there is no reasonable basis, in the sense of an adequate foundation, in medical science to enable the First Respondent and the Second Respondent to state that Homeopathic Treatments are safe and effective as an alternative to the Vaccine for the Prevention of Whooping Cough". [7]

Sheffield was also the originator of a controversial change.org petition to the World Health Organization calling on the WHO to use homeopathy in the 2014 Ebola virus epidemic in West Africa; a New Zealand MP who signed the petition was demoted from his position as a result. [8] [9] The New Zealand Prime Minister John Key called the idea of homeopathy for Ebola "barking mad". [10]

The sentence was announced on 14 October 2015: Fran Sheffield was fined $23,000 and banned from selling the products for five years, and Homeopathy Plus fined $115,000. [11]

Related Research Articles

Homeopathy Pseudoscientific system of alternative medicine

Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. Its practitioners, called homeopaths, believe that a substance that causes symptoms of a disease in healthy people can cure similar symptoms in sick people; this doctrine is called similia similibus curentur, or "like cures like". All relevant scientific knowledge about physics, chemistry, biochemistry and biology contradicts homeopathy. Homeopathic remedies are typically biochemically inert, and have no effect on any known disease. Its theory of disease, centered around principles Hahnemann termed miasms, is inconsistent with subsequent identification of viruses and bacteria as causes of disease. Clinical trials have been conducted and generally demonstrated no objective effect from homeopathic preparations. The fundamental implausibility of homeopathy as well as a lack of demonstrable effectiveness has led to it being characterized within the scientific and medical communities as quackery and fraud.

Whooping cough Human disease caused by the bacteria Bordetella pertussis

Whooping cough, also known as pertussis or the 100-day cough, is a highly contagious bacterial disease. Initial symptoms are usually similar to those of the common cold with a runny nose, fever, and mild cough, but these are followed by two or three months of severe coughing fits. Following a fit of coughing, a high-pitched whoop sound or gasp may occur as the person breathes in. The violent coughing may last for 10 or more weeks, hence the phrase "100-day cough". A person may cough so hard that they vomit, break ribs, or become very tired from the effort. Children less than one year old may have little or no cough and instead have periods where they can not breathe. The time between infection and the onset of symptoms is usually seven to ten days. Disease may occur in those who have been vaccinated, but symptoms are typically milder.

The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Trade Practices Commission and the Prices Surveillance Authority to administer the Trade Practices Act 1974, which was renamed the Competition and Consumer Act 2010 on 1 January 2011. The ACCC's mandate is to protect consumer rights and business rights and obligations, to perform industry regulation and price monitoring, and to prevent illegal anti-competitive behaviour.

<i>Competition and Consumer Act 2010</i> Act of the Parliament of Australia

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Misleading or deceptive conduct is a doctrine of Australian law.

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Homeoprophylaxis, or homeopathic prophylaxis, is the use of homeopathy as a preventive medicine or immunisation against serious infectious diseases.

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Homeopathy practice is unregulated in New Zealand and homeopathic remedies are available at pharmacies, although there are calls to have them removed from sale.

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References

  1. "Homeopathy Plus and Fran Sheffield". Lateline . 2011-04-23. Retrieved December 22, 2014.
  2. "Homeopathic, homeoprophylaxis and homeoprophylactic products - Homeopathy Plus - Complaint No 2011/05/004". Department of Health, Australian Government. 2013-03-27. Retrieved December 22, 2014.
  3. Palmer, Chris (2013-02-22). "ACCC takes legal action over homeopathy claims". The Conversation. Retrieved December 22, 2014.
  4. "ACCC tackles Homeopathy Plus! Whooping Cough claims". Australian Competition & Consumer Commission. 2012-05-03. Retrieved December 22, 2014.
  5. Timmer, John (2014-12-22). "Australian court to penalize homeopaths for claiming vaccine alternative". Ars Technica . Retrieved December 22, 2014.
  6. "ACCC Judgement". Australian Competition & Consumer Commission. Retrieved December 24, 2014.
  7. Australian Competition and Consumer Commission v. Homeopathy Plus! Australia Pty. Ltd. and another, Federal Court of Australia, no. (P)NSD256/2013, 22 December 2014.
  8. Gulliver, Aimee (2014-10-31). "Green MP: Homeopathy is an option". Stuff (NZ). Retrieved December 22, 2014.
  9. Bennett, Adam (2014-10-30). "Fight Ebola with homeopathy - MP". New Zealand Herald . Retrieved December 22, 2014.
  10. Su, Reissa (2014-10-31). "New Zealand PM Calls Homeopathic Remedy For Ebola 'Barking Mad'". International Business Times. Retrieved December 22, 2014.
  11. "Homeopathy Plus! director Fran Sheffield banned from promoting 'vaccines'". Sydney Morning Herald . October 14, 2015. Retrieved October 14, 2015.