Purpose
The primary activity of Include Mx is advocating for the inclusion of the gender-neutral title Mx on forms, especially in places where multiple options such as professor or Viscount already exist. [2] Tom Pashby, the leader of the campaign, stated in an interview with the newspaper i that the inclusion of the Mx title is "about respect". They furthered that "not all people who use Mx are non-binary, and some people do just want to not have to supply their gender identity to a company". [3]
Include Mx directly contacts and calls out companies who do not include the title, especially those that the organisation accuses of pinkwashing, which is where companies use the aesthetics of LGBT inclusion without making meaningful changes to their internal structures. [4] For example, the campaign tweeted at the Post Office in December 2020, asking the company to include Mx on its general enquiries form. [5] In June 2023, Include Mx tweeted at the company again, stating that it "implied it might Mx nearly three years ago", [6] but that it still had not. [7]
The campaign also celebrates companies that have added the title. For example, in June 2023, Include Mx wrote a thread of tweets about companies who had switched to using logos incorporating the pride flag. In this thread, they thanked Tesco, Screwfix, and Royal Mail for including the title. [8] [9] [10]
Success
The campaign claims that its activities have successfully pressured several companies into including the title. For example, on 5 December 2020, Include Mx tweeted at Wilko asking them to add Mx to their online registration form, [11] The company responded on 11 December, stating that they would "ensure this is passed on to the relevant department". [12] On 17 February 2021, the campaign reported that the option was now available. [13]
However, not all campaigns from the group have been successful. In July 2022, Include Mx started a petition to get Argos to include the title on their online forms. This petition reached over 10,000 signatures in nine days. [14] Sainsbury's, Argos' parent company, stated in response that it "wanted to offer [the title] across [its] entire business" and that customers should "bear with [it] while this is worked through". [15] However, The Retail Bulletin reported in June 2023 that Sainsbury's had not yet fully implemented the use of the title throughout its business, including in the Argos brand. [16]
A gender-specific job title is a name of a job that also specifies or implies the gender of the person performing that job. For example, in English, the job titles stewardess and seamstress imply that the person is female, whilst the corresponding job titles steward and seamster imply that the person is male. A gender-neutral job title, on the other hand, is one that does not specify or imply gender, such as firefighter or lawyer. In some cases, it may be debatable whether a title is gender-specific; for example, chairman appears to denote a male, but the title is also applied sometimes to women.
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