 | |
 | |
| Company type | Public |
|---|---|
| Founded | 1996 |
| Founder | Sandro Veronesi |
| Headquarters | , Italy |
| Products | Clothing |
| Parent | Calzedonia S.p.A. |
| Website | www.intimissimi.com |
Intimissimi is an Italian clothing label founded in 1996, which specializes in bras, briefs, lingerie, vests, and pyjamas for women and men.
The brand was launched in 1996 by Sandro Veronesi. [1]
Starting in 2005, Intimissimi clothing was sold through Victoria's Secret in a third-party partnership arrangement. The partnership also included the creation and launch of an Intimissimi beauty line in Victoria's Secret's stores, and the distribution of Intimissimi products in Victoria's Secret's outlet stores. [2] By 2006, the company had opened over 1,000 single-brand stores worldwide. [1]
In 2015 the model Shlomit Malka became the face of Intimissimi. [3] She led the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson. [4]
In October 2017, the brand launched its fourth edition of Intimissimi on ice in the Verona Arena, with costumes designed by Chiara Ferragni. [5] Intimissimi was one brand she used as a "symbolic vocabulary". [6] In October 2017, Intimissimi opened a 500-square-foot store on New York's Fifth Avenue. [7] [8]
For the 2017 campaign Mario Testino photographed Serbian ex-sportswoman Ana Ivanovic, food writer Ella Mills, model Irina Shayk, and actress Dakota Johnson. [9]
In June 2020, Intimissimi launched the Infinity shelf service, a system which removes the risk of out-of-stock by drawing from the e-commerce window. [10] In 2023, the brand and Jennifer Lopez released the capsule collection 'This Is Me Now' in which the singer came out with a more mature body to show. [11]
Stephanie Michelle Seymour is an American model and actress. During the 1980s and 1990s, she was one of the most popular supermodels, being featured in the Sports Illustrated Swimsuit Issue and the cover of Vogue, as well as being a former Victoria's Secret Angel. She had a book published about beauty tips and has participated in advertising campaigns for clothing and cosmetic products. In 2017, Seymour launched her own line of lingerie. She has ventured into acting with one appearance in each medium of film, television, and video games.
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Sarah Elizabeth Stephens is an Australian model and actress, best known for winning Girlfriend magazine's Model Search 2006 and walking in the 2008 Victoria's Secret Fashion Show at the age of 18.
Victoria's Secret is an American lingerie, clothing, and beauty retailer. Founded in 1977 by Roy and Gaye Raymond, the company's five lingerie stores were sold to Les Wexner in 1982. Wexner rapidly expanded into American shopping malls, growing the company into 350 stores nationally with sales of $1 billion by the early 1990s when Victoria's Secret became the largest lingerie retailer in the United States.
Vanity, also known as Vanity Shops, was an American specialty chain of fashion retailers that sold apparel and accessories targeted to fashion-conscious young females, online and in stores. The company was headquartered in Fargo, North Dakota. The fashion retailer's clothing items ranged in size from zero to 17 with pants inseam lengths of up to 37 inches (940 mm). Vanity filed for bankruptcy and closed its stores in 2017.
Liu Jo is an Italian high fashion company founded by Marchi brothers in 1995 in Carpi, Italy. As of 2022 the company has 160 stores in Italy and another 200 located primarily in Europe.
La Perla is a London-headquartered Italian lingerie and swimwear maker owned by German entrepreneur Lars Windhorst through Tennor Holding B.V. The brand was founded by couturière Ada Masotti in Bologna in 1954.
Journelle is a luxury lingerie company based in New York. Founded by Claire Chambers, the name Journelle comes from the archaic French word “journellement" meaning “daily”, as lingerie is designed to be worn every day.
Janie Schaffer is a British businesswoman, founder of Knickerbox, and bought the Italian brand Fiorucci in 2015.
Shlomit Malka is an Israeli fashion model and television host. Earlier in her career she was credited as Shiloh Malka, but she has since been credited as her birth name.
Bluebella is a British lingerie company founded in 2005 by Emily Bendell, with operations in the UK, US, Australia, France and Italy. It is headquartered in London, England.
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Yuri Catania is an Italian photographer, director and creative director working in the fields of fashion and luxury. He won the Cavallo di Leonardo symbol of Milan, for the direction of Best Fashion Movie of the year by Milan Film festival internazionale di Milano on April 2014. The movie was commissioned by Ermanno Scervino and starring Asia Argento. He was selected by Praz-Delavallade to exhibit some fine art photos from the series New Yorker at ART IS HOPE, at Palais de Tokyo in Paris, on November 2013. He uses his photography to create street art works with the paste-up technique. He is the author of the land art exhibition "I Gatti di Rovio", more than 60 art installations in the heart of the town.
AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The brand is named after the Alpha Tauri star, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria.
Roosmarijn"Roos"de Kok is a Dutch fashion model, best known for her work for Victoria's Secret.
Fleur du Mal is a lingerie and ready-to-wear brand that sells at retailers including Shopbop, Barneys, and Net-a-porter. The company was founded in 2012 by Jennifer Zuccarini.
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