Juice (Australian magazine)

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Juice was an Australian music magazine which was published between 1993 and 2003.

Contents

History

Juice was launched by Toby Creswell and Lesa-Belle Furhagen, who had previously worked at Rolling Stone Australia . [1] The two magazines would become rivals in the youth market, as they covered similar topics and music. [2]

The first issue of Juice was published March 1993, with 13 issues published each year. The magazine was monthly, with a yearbook issue making up the 13th. [3] It occasionally reproduced content from American magazine Spin . [3] The magazine featured musicians on its cover, and one featuring a near-nude Angie Hart became infamous as the singer sought to change how she was perceived at the time. [4]

John O'Donnell was founding editor until 1994 when he left for Sony Music Australia's alternative record label Murmur. [5] [6] [7] His final issue was June 1994. [2] Craig Mathieson took over as editor and was later replaced by Lisa Anthony, and Ben McKelvey. [8] [9] Toby Creswell remained editorial director until 2002. [10]

The magazine won several awards, including Magazine of the Year, Magazine of General Excellence, and Best Feature Story for a Magazine at the 1998 Australian Society of Magazine Editors awards. At the time it was considered Australia's "leading music-lifestyle title". [11]

In 1999 Juice launched their website juice.net, which was updated daily with music news, videos, and reviews, aimed at 15-25 year olds. The website received 60,000 visitors on its first day, and Lesa-Belle Furhagen announced they would offer a free email service, message boards, and chat channels. It was expected to earn money through advertising and ecommerce. [12]

Juice was published in the Sydney suburb Darlinghurst by Terraplane Press until it was sold to Pacific Publications at the beginning of 2003. [13] After being relaunched in March, [14] on July 10, 2003 Juice was closed, with its publisher citing low circulation numbers which had dropped from 25,000 to 6,000. [13] Juice published its final issue in July 2003, number 123. [3]

Collections

The Arts Centre Melbourne, National Library of Australia, State Library of New South Wales and State Library Victoria hold complete sets of Juice. [15]

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References

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  3. 1 2 3 Juice. Darlinghurst, N.S.W: Terraplane Press.
  4. Gale, Catherine (10 November 2009). "Hart in the right place". The Advocate. Retrieved 11 May 2022.
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  13. 1 2 "Seven's out of Juice - mag lost its readers". The Sydney Morning Herald. 11 July 2003. Retrieved 11 May 2022.
  14. "Silverchair frontman may quit performing". Sydney Morning Herald . 29 March 2003. Retrieved 11 May 2022.
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