List of Premier League overseas broadcasters

Last updated

These are the overseas countries and channels that broadcast the Premier League. [1]

Contents

The EPL is the most-watched sports league in the world, followed in 188 countries by TV audiences of 3.2 billion people approximately.[ citation needed ]

International dominance is also noticeable in the economic sphere. If a comparison is made among the 5 big soccer leagues, the Premier League is by far the one that receives the most money for overseas TV rights. The EPL is the only league to cash in more than €1 bn in a season (€1.58bn), followed by LaLiga (€897m), Serie A (€371m), Bundesliga (€240m) and Ligue 1, with €80m. [2]

Since the creation of the Premier League in 1992, it has sold its international rights centrally.[ citation needed ]

The first contract signed for the sale of these rights was worth £8 million per year for 5 seasons. [3]

Previously for territories in Europe, the Premier League did not sell the rights to all matches, unlike what it did in the rest of the world. But starting in the 2022-25 cycle, it will offer interested parties 380 games per season also in Europe.[ citation needed ]

Additionally, in some territories, the EPL made 4 packages available to interested parties: [4]

The league is moving away from the type of agreement where it delegated the sale of rights to agencies that acted as intermediaries, to market the rights directly (in-house) with interested companies, since the league believes that it is much better to manage relationships with broadcasters directly as closely as they can and without paying extra commissions.[ citation needed ]

The other novelty for this cycle is that the Premier League offers bidders the opportunity to submit offers not only for three seasons as usual, but also for six seasons (2022-23 to 2027-28).[ citation needed ]

For the first time, the league has asked all bidders to submit two bids for the packages in their territories, one for the customary three-year cycle and another for six years.[ citation needed ]

Most incumbent broadcasters have wanted longer deals for years, as they believe they can build audiences more effectively if they are given the time and security to do so, and at the same time securing stability in its international media revenue stream, to avoid the threat of a cooling international market and locking in partners for a longer period provides much-needed certainty for all stakeholders.[ citation needed ]

More lucrative contracts for its first deal for six seasons rights were: £2 billion from NENT for Nordic countries. It is double the amount the Premier League will extract from those markets between 2019 and 2022 and a £2 billion deal, and a £2 billion deal with NBC in United States. [5]

Income from the sale of international rights has experienced exponential growth in recent decades.[ citation needed ]

In 2010-13 cyle, the Premier League made £1.437bn from overseas deals. The earned £190m for the rights in Singapore, and £225m from the Middle East, £146m in Hong Kong, and £111m in Nordic countries, to name just a few of the largest deals.[ citation needed ]

TV revenues for the 2013-16 cycle was £2.42 billion – a more than doubling of the revenue figure over the six years. [6]

For the 2016-19 cycle the international TV revenue grew to £3.82 billion, and for the 2019-22 cycle to £4.27 billion. [6]

For the current cycle, an unprecedented event occurred: for the first time since the competition began 30 years ago the value of the Premier League’s overseas TV rights will be greater than the domestic contract, £5.3bn for the 2022 to 2025 seasons compared to the £5.1bn generated for the domestic rights. [5]

This growth was dependent on just five markets: China, with PPTV paying £161 million per season; sub-Saharan Africa, with SuperSport at £168 million a seas; the US, with NBC at £144 million; MENA, with beIN Sports at £112 million a season; and France, with Canal+ at about £79 million a season.

Premier League Productions

To serve the entire audience that follows the competition around the world, the Premier League runs a dedicated 's production arm, operated by IMG called Premier League Productions (PLP), that produces and distributes all of the Premier League’s international content, including the broadcasting of all 380 Premier League matches. In addition, it creates and delivers a range of digital content and support programming, as well as the Premier League Content Service, which is broadcast by some of the League’s partners as a full 24/7 channel. [7]

The service offers international broadcast partners a combination of studio-based output, including pre- and post-match content, fan-focused agenda shows, magazine programming, classic matches from the Premier League’s extensive archive, and long-form storytelling as part of the new PL Originals strand.[ citation needed ]

They are also responsible for producing Goal Rush programme, the Premier League whiparound show that shows all of the goals and major incidents when there are several Premier League games being played at the same time on Saturday afternoon.[ citation needed ]

2022–2025

African broadcasters

CountryBroadcasters
South Africa SABC Sport [8] [9]
Sub-Saharan Africa SuperSport [10]
Canal+ Afrique [11] [12]

Asian broadcasters

CountryBroadcasters
AfghanistanMeraj TV, SOLH TV
BangladeshRabbithole [13]
Cambodia TrueVisions [14]
CTN [15]
Central Asia Setanta Sports [16]
China iQIYI [17] [18]
Migu [19]
CCTV [20]
Hong Kong now TV [21]
Indian subcontinent Star Sports [22]
Indonesia Emtek [23] [24] [25]
IranIRIB Varzesh, Perisiana Sports
Japan Abema [26]
SPOTV [27]
Laos TrueVisions [14]
Macau iQIYI [17] [18]
Malaysia Astro SuperSport [28]
MaldivesICE Sports [29]
MongoliaPremier Sports [30]
Myanmar Sky Net [31]
Pakistan PTV Sports [32]
Tapmad Sports [33]
Daraz [34]
Myco [35]
Philippines Setanta Sports [16]
Singapore StarHub [36]
South Korea SPOTV [27]
Coupang Play(2025-26 ~ 2030-31) [37]
TaiwanELTA [38]
TajikistanTV Varzish, TV Football
Thailand TrueVisions [14]
TurkmenistanTurkmenistan Sport
VietnamK+, [39] [40] [41] VTVCab [42] [lower-alpha 1]

European broadcasters

CountryBroadcasters
Albania SuperSport [43]
Andorra DAZN [44]
Armenia Setanta Sports [16]
Fast Sports [45]
Austria Sky Sport [46]
Azerbaijan Idman TV [47]
Setanta Sports [16]
Belarus Setanta Sports [16]
Belgium Play Sports [48]
VOO Sport World [49]
Bosnia and Herzegovina Arena Sport [50]
Croatia
Bulgaria Diema Sport [51]
Cyprus Cytavision Sports [52]
Czech Republic Canal+ Sport [41] [53]
Denmark Viaplay [54] [55]
Estonia
Finland
France Canal+ [41] [56]
Georgia Setanta Sports [16]
Germany Sky Sport [46]
Greece Nova Sports [57]
HungarySpíler TV [58]
Arena4 [59]
Iceland Síminn [60]
Ireland Premier Sports [61]
Sky Sports [62]
TNT Sports [62] [63]
Italy Sky Sport [64]
Kosovo SuperSport [43]
Latvia Viaplay [55]
Liechtenstein Sky Sport [46]
Lithuania Viaplay [55]
Luxembourg Sky Sport [46]
VOO Sport World [49]
MaltaTotal Sports Network [65]
Moldova Setanta Sports [16]
Montenegro Arena Sport [50]
Netherlands NENT [55]
North Macedonia Arena Sport [50]
Norway Viaplay [54]
Poland Viaplay [55]
Canal+ [66]
Portugal Eleven Sports [67]
Romania Digi Sport [68]
Prima Sport [69]
Orange Sport [70]
Russia Match TV [71] [lower-alpha 2]
San Marino Sky Sport [64]
Serbia Arena Sport [50]
Slovakia Canal+ Sport [41] [53]
Slovenia Arena Sport [50]
Spain DAZN [44]
Sweden Viaplay [54]
Switzerland Sky Sport [46]
Canal+ [41] [72]
Turkey beIN Sports [73]
Ukraine Setanta Sports [74]

Latin American broadcasters

CountryBroadcasters
Brazil ESPN [75]
Latin America ESPN [76]
Central America and Mexico Paramount+ [77] [78]

Middle Eastern and North African broadcasters

CountryBroadcasters
Israel Sport 5
MENA beIN Sports [79]

North American and Caribbean broadcasters

CountryBroadcasters
Canada fuboTV [80]
CaribbeanC Sport [81]
Puerto Rico NBC Sports [82]
United States

Oceanic broadcasters

CountryBroadcasters
Australia Optus Sport [83]
New Zealand Sky Sport [84]
Pacific Islands Digicel [85]
Papua New Guinea

Notes

  1. ↑ VTVCab broadcast from November 2023
  2. ↑ Broadcast returns on 2025–26 season

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References

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  2. ↑ "BROADCASTING REVENUE LANDSCAPE – BIG MONEY IN THE "BIG FIVE" LEAGUES". football benchmark. Retrieved 5 March 2024.
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  27. 1 2 "SPOTV, 한국과 일본 PL 판권 확보 발표! 日도 NOW" [SPOTV Announces Securing PL Copyrights in Korea!] (in Korean). SPOTV News. 15 April 2022. Retrieved 15 April 2022.
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  82. ↑ "Optus Sport is Australia's home of Premier League until 2028 and FA Women's Super League until 2024". Optus Sport. Retrieved 19 November 2021.
  83. ↑ "Great news for football fans – the Premier League is coming back to Sky". SKY New Zealand. 17 February 2022. Retrieved 17 February 2022.
  84. ↑ "Sky Pacific Extends Premier League Partnership Through to 2025". Digicel. 5 May 2022. Archived from the original on 5 May 2022. Retrieved 13 May 2022.
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