O2TV

Last updated
O2TV
O2tvlogo.png
Country Russia
Broadcast area Russia, CIS
Programming
Language(s) Russian
Picture format 16:9 (576i, SDTV)
Links
Website o2tv.ru

O2TV (stylized as O!2) is a Russian independent TV channel, the target audience of which are young people between 16 and 35, who, as the 2006 presentation reads, would constitute an influential portion of the electorate in the Russian legislative and presidential elections. [1]

Contents

The O2TV audience exceeds 17 million people and adds another million every month. The channel is broadcast in over 300 Russian cities, as well as in cities of the Commonwealth of Independent States (CIS). [2]

History

In 2006 the channel, which had already existed for 2 years by broadcasting music, was transformed into and rebranded as socially political. At that time it had a 'reach' of only 17 million people, including 1.3 million Moscowites. According to the President of the channel Vasily Lavrov, "We had the aim to create an independent media resource, and we did it." [1]

The title 'O2TV' was derived from the chemical designation for an oxygen molecule, O2. A popular brand on the channel — "oxygenic television", worked on the similarity of the Russian slang taboo adjective which means "perfect, great". [3]

Positioning

O2TV is positioned as "one of the first TV projects which aren't devoted to housewives". Instead, it's "television for youth, those who are little interested in the traditional TV stuff, those who live a full life". The major principle of the channel is live communication with the viewers. O2TV doesn't buy any content, but produces its own. [2]

According to Vasily Lavrov, "O2TV is antitelevision in the sense, what's the today TV in our country. We are against bubblegum music, platitude, beavisbuttheads, petrosyans, serdyuchkas and the total seamy side of traditional TV. Our task is to form a sound world-view of young people, but not to copy the consciousness of a dumb western inhabitant. In our country clever, talented people live who should recognize themselves on the TV screen." [4]

Related Research Articles

BBC One Television channel operated by the BBC

BBC One is a British free-to-air television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming. They include the BBC News television bulletins, primetime drama and entertainment, and live sports events.

Korean Broadcasting System Korea public service broadcaster

Korean Broadcasting System (KBS) is the national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters.

TG4 Irish-language television network

TG4 is an Irish free-to-air public service television network. The channel launched on 31 October 1996 and is available online and through its on demand service TG4 Player in Ireland and beyond.

Grampian Television ITV franchisee for the North of Scotland

Grampian Television was the original name of the Channel 3 service for the north of Scotland founded in 1961 and now named STV. The northern region's coverage area includes the Northern Isles, Western Isles, Highlands Grampian, Tayside, and parts of north Fife.

BBC Three Television channel operated by the BBC

BBC Three is a British free-to-air television channel owned and operated by the BBC. It was first launched on 9 February 2003 with programmes targeting 16 to 34-year-olds, covering all genres including animation, comedy, current affairs, and drama series. The television channel closed down in 2016 and was replaced by an online-only BBC Three streaming channel. After six years of being online, BBC Three returned to linear television on 1 February 2022. It broadcasts every day from 19:00 to around 04:00, timesharing with CBBC.

Virgin Media One Irish television station

Virgin Media One, also called Virgin One, is an Irish free-to-air television channel owned by Virgin Media Ireland, operated through its subsidiary Virgin Media Television. The channel was known until 30 August 2018 as TV3, becoming Ireland's first commercial television channel. Its name was changed to Virgin Media One on the same day. The channel broadcasts a mix of Irish programming and acquired programming from ITV and others.

BBC News News division of the publicly funded British Broadcasting Corporation

BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs in the UK and around the world. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online news coverage. The service maintains 50 foreign news bureaus with more than 250 correspondents around the world. Fran Unsworth has been director of news and current affairs since January 2018.

C31 Melbourne Community television channel in Melbourne

C31 Melbourne is a free-to-air community television channel in Melbourne, Victoria, Australia. Its name is derived from UHF 31, the frequency and channel number reserved for analogue broadcasts by metropolitan community television stations in Australia.

Oxygen (TV channel) American television channel

Oxygen is an American television channel owned by the NBCUniversal Television and Streaming unit of NBCUniversal, a subsidiary of Comcast, through its Cable Entertainment Group subsidiary. The channel primarily airs true crime programming and dramas targeted towards women.

RT (TV network) Russian state-controlled international television network

RT is a Russian state-controlled international news television network funded by the Russian government. It operates pay television or free-to-air channels directed to audiences outside of Russia, as well as providing Internet content in Russian, English, Spanish, French, German and Arabic.

Travel documentary Documentary film, television program or online series that describes travel

A travel documentary is a documentary film, television program, or online series that describes travel in general or tourist attractions without recommending particular package deals or tour operators. A travelogue film is an early type of travel documentary, serving as an exploratory ethnographic film. Ethnographic films have been made for the spectators to see the other half to relate with the world in relative relations. These films are a spectacle to see beyond the cultural differences as explained by the Allison Griffith in her journal. Before 1930s, it was difficult to see the importance of documentary films in Hollywood cinema but 1930s brought about a change in the history of these films with the popularity of independent filmmakers.

2×2 (TV channel) Russian television channel

2x2 is a Russian television channel. Founded in 1989, it was the first commercial TV station in the Soviet Union (USSR). The channel shut down in 1997, and resumed broadcasting in 2003. Since then, the channel predominantly broadcasts foreign animated TV series, including children's television series, anime and adult animation shows.

Belsat TV Polish television channel aimed at Belarus

Belsat is a Polish free-to-air satellite television channel aimed at Belarus. The channel is a subsidiary of TVP S.A. From the outset, it has been co-funded by the Polish Ministry of Foreign Affairs and international donors.

Glas is a Ukrainian satellite TV channel. Glas broadcasts humanistic, creative, educative programs, based on high ethical principles.

Alexey Lushnikov

Alexey Germanovich Lushnikov is a Russian painter, television host, writer, producer, documentary filmmaker, political scientist, journalist, actor and philanthropist. His award-winning talk show (ru) Blue Pages. Night Talk With Alexey Lushnikov was the 1st night broadcast in Saint-Petersburg. He is the Founder and owner of television channel (ru) VOT!, the only special political channel in Russia, and (ru) National Encyclopedia of Personalities . Lushnikov is a President of "Documentary Films Foundation", academician of "International Academy of Sciences and Arts of Paris" and State Advisor of Saint-Petersburg of the 3rd class.

Channels TV 24-hour overseas news channel from Nigeria

Channels Television is a Nigerian independent 24-hour news and media television channel based in Lagos, Nigeria. The parent company, Channels Incorporated, was founded in 1992, a year before the Nigerian government deregulated the broadcast media. It began broadcasting in 1995. Its primary focus is producing news and current affairs programs on Nigerian domestic issues. The Channel's mission is to act as a watchdog on governmental policies and activities.

1+1 (TV channel) National Ukrainian-language TV channel

1+1 is a national Ukrainian language TV channel, owned by 1+1 Media Group. It has the second largest geographic reach of any channel in Ukraine, covering 95% of Ukraine's territory.

BBC Three (streaming service) Online channel operated by the BBC (2016–2022)

BBC Three was a British over-the-top Internet television service operated by the BBC. It was launched on 16 February 2016 as a replacement for the linear BBC Three television channel, which closed down the same day but was later relaunched on 1 February 2022. The service produces and streams television and web series aimed at the demographic of 16 to 34-year-olds, with a particular focus on comedy and documentary programming.

Mir (television company) TV channel in CIS and Baltic region

Mir, known formally as the International Television and Radio Company "Mir" is a multinational public television broadcaster, broadcasting programs in Russian and featuring programming from all the countries of the Commonwealth of Independent States.

References

  1. 1 2 Presentation of a new broadcast format of the First Youths TV-Channel O2TV, October 12, 2006, by MediaAtlas.Ru (in Russian)
  2. 1 2 Presentation of the channel at O2TV website Archived 2008-02-24 at the Wayback Machine (in Russian)
  3. Blog entry of a Russian science fiction writer Leonid Kaganov, October 17, 2006 (in Russian)
  4. News of O2TV, February 2007 (in Russian)