Pet humanization

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Girl with a young cat Girl and cat.jpg
Girl with a young cat

Pet humanization is the practice in pet culture of treating companion animals with a level of care, attention and luxury relatively higher than for the average domesticated animal. This trend involves the owners being at odds with the pet's status as property in wider society and can range from relying on them for emotional support to treating them like human family members. [1] [2]

Contents

To the extent that the treatment involves providing for the pet beyond their means of appreciation, it's considered to be a form of anthropomorphism though the limits of this remain an open topic.

History

Bastet, half cat and half human Bastet dame katzenkopf.jpg
Bastet, half cat and half human

In many ancient civilizations, people formed close bonds with animals, often using them for various purposes like hunting, protection, companionship and animal worship. For example, some cats in ancient Egypt were considered sacred animals and were personified with the deity Bastet, [3] and provided with elaborate burials. [4] Dogs in religion hold various symbolic and cultural meanings across different religions and belief systems.

The modern concept of pet humanization began to gain significant momentum in Western culture and societies during the 19th century and continued to grow throughout the 20th century.

In the mid-20th century, the pet industry started to expand, offering a wide range of products and services catering to pet owners' desires to provide the best possible care for their animals. This included the development of specialized pet foods, [5] veterinary medicine, grooming services and even luxury items. [6]

In the modern era, this trend reflects changing societal attitudes towards pets, where they are seen less as a property and more as valued members of the family. [7]

Key aspects

Key aspects of pet humanization include owners that may prioritize premium or organic pet food, special diets and even prepare homemade meals for their pets. [8] Pets receive regular check-ups, vaccinations and even medical treatments that were once uncommon. Pets may have a wide array of accessories such as clothing, collars, leashes and even designer items. Luxurious pet accommodations, such as elaborate pet beds or specialized animal furniture, may be used. Pets are provided with toys, entertainment and enrichment activities to keep them mentally stimulated. Pets might have birthdays celebrated with parties, special treats and social gatherings. Pet-friendly accommodations and travel arrangements are made for vacations or trips. Pets may have their own social media profiles with followers and interactions. Owners often form deep emotional bonds with their pets, considering them as family members and seeking companionship and emotional support from them.

Human psychology

A dog companion in the arms of its human owner. Photo of dog.jpg
A dog companion in the arms of its human owner.

The psychology behind pet humanization involves understanding the motivations, emotions and behaviours that drive individuals to treat their pets as more than just animals and instead as valued members of the family or even as surrogate companions. [9]

Humans have a natural inclination to form emotional bonds with other living beings and pets often provide unconditional love, companionship and a sense of belonging. This emotional connection can lead to the desire to provide the best possible care and attention to pets. [10]

Anthrozoology

Anthrozoology is the interdisciplinary study of the interactions and relationships between humans and animals. It encompasses a wide range of topics related to human-animal interactions, including the emotional, psychological, social and biological aspects of these relationships. [11]

Pet humanization is a concept within the field of anthrozoology that focuses on the tendency of humans to attribute human-like qualities and behaviours to their pets.

Pet food industry

A supermarket's pet food aisle in Brooklyn, New York Pet Food Aisle.jpg
A supermarket's pet food aisle in Brooklyn, New York

Pet humanization has a significant impact on the pet food industry, leading to changes in consumer preferences, product offerings and marketing strategies. [12] As pet owners increasingly view their pets as integral members of their families, they seek out higher quality and more specialized food options for their pet companions. [13] Pet owners who humanize their pets often seek pet foods made with high-quality, natural and wholesome ingredients. [14] This has led to a rise in demand for premium pet foods that are free from artificial additives, preservatives and fillers.

Pet healthcare

Pet healthcare and pet humanization has had a notable impact on the health care of pets, leading to changes in how pet owners approach veterinary care, preventive measures, medical treatments and overall wellness for their furry companions. [15]

A veterinarian conducts surgery on a domestic cat. Surgery performed on a domestic cat.jpg
A veterinarian conducts surgery on a domestic cat.

Pet insurance is considered a component of pet humanization because it reflects the growing trend of treating pets as members of the family and providing them with similar care and services that humans receive. [16] Just as humans have health insurance to cover medical expenses, pet owners now seek pet insurance to provide financial coverage for unexpected veterinary bills.

Pet bereavement

Pet bereavement and pet humanization are two concepts that are closely related and often intersect in the realm of human-pet relationships. [17] [18] [19]

Pet bereavement is the emotional response that pet owners experience when their pets pass away. It involves a range of emotions similar to the mourning process for a human loved one. [20] [21] [22] [23]

Animal welfare and ethics

Animal welfare and ethics lies in finding a balance between treating pets with care, love and respect while ensuring that their needs of physical, emotional and autonomy are not compromised due to well-intentioned but potentially misguided humanization practices. [24] [ verification needed ]

See also

Further reading

Related Research Articles

<span class="mw-page-title-main">Pet</span> Animal kept for companionship rather than utility

A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive/cute appearances, intelligence, and relatable personalities, but some pets may be taken in on an altruistic basis and accepted by the owner regardless of these characteristics.

<span class="mw-page-title-main">Dehumanization</span> Behavior or process that undermines individuality of and in others

Dehumanization is the denial of full humanity in others along with the cruelty and suffering that accompany it. A practical definition refers to it as the viewing and the treatment of other people as though they lack the mental capacities that are commonly attributed to human beings. In this definition, every act or thought that regards a person as "less than" human is dehumanization.

<span class="mw-page-title-main">Companion dog</span> Dog intended as a human companion

A companion dog is a dog which is not primarily a working dog but a pet. The primary function of a companion dog is not to perform a useful job but to provide companionship to humans. A companion dog can also be called an emotional support animal and is used to help people with mental health disabilities cope with symptoms. Most dogs can be companions, including many working dog breeds such as retrievers, who are enjoyed primarily for their friendly nature as a pet. Most toy dog breeds are used only for the pleasure of their company, not as workers. The American Kennel Club also offers a Companion dog title for judged dog obedience competitions.

Robotic pets are artificially intelligent machines that are made to resemble actual pets. While the first robotic pets produced in the late 1990s were not too advanced, they have since grown technologically. Many now use machine learning, making them much more realistic. Most consumers buy robotic pets with the aim of getting similar companionship that real pets offer, without some of the drawbacks that come with caring for live animals. The pets on the market currently have a wide price range, from the low hundreds into the several thousands of dollars. Multiple studies have been done to show that we treat robotic pets in a similar way as actual pets, despite their obvious differences. However, there is some controversy regarding how ethical using robotic pets is, and whether or not they should be widely adopted in elderly care.

<span class="mw-page-title-main">Anthrozoology</span> Subset of ethnobiology

Anthrozoology, also known as human–nonhuman-animal studies (HAS), is the subset of ethnobiology that deals with interactions between humans and other animals. It is an interdisciplinary field that overlaps with other disciplines including anthropology, ethnology, medicine, psychology, social work, veterinary medicine, and zoology. A major focus of anthrozoologic research is the quantifying of the positive effects of human–animal relationships on either party and the study of their interactions. It includes scholars from fields such as anthropology, sociology, biology, history and philosophy.

Pet insurance is a form of insurance that pays, partly or in total, for veterinary treatment of the insured person's ill or injured pet. Some policies will pay out when the pet dies, or if the pet is lost or stolen.

<span class="mw-page-title-main">Pet food</span> Animal feed for pets

Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog food or cat food. Most meat used for animals is a byproduct of the human food industry, and is not regarded as "human grade".

An emotional support animal (ESA) is an animal that provides relief to individuals with "psychiatric disability through companionship." Emotional support animals are not required to be trained. Any animal that provides support, comfort, or aid, to an individual through companionship, unconditional positive regard, and affection may be regarded as an emotional support animal.

<span class="mw-page-title-main">Anthropomorphism</span> Attribution of human traits to non-human entities

Anthropomorphism is the attribution of human traits, emotions, or intentions to non-human entities. It is considered to be an innate tendency of human psychology. Personification is the related attribution of human form and characteristics to abstract concepts such as nations, emotions, and natural forces, such as seasons and weather. Both have ancient roots as storytelling and artistic devices, and most cultures have traditional fables with anthropomorphized animals as characters. People have also routinely attributed human emotions and behavioral traits to wild as well as domesticated animals.

The National Animal Interest Alliance (NAIA) is a non-profit organization in the United States dedicated to promoting animal welfare and animal husbandry practices, strengthening the human-animal bond, and safeguarding the rights of responsible animal owners and professionals through research, public education and public policy. The NAIA mission is "to promote the welfare of animals."

<span class="mw-page-title-main">Human–canine bond</span> Interspecies relationship

Human–canine bonding is the relationship between dogs and humans. This relationship can be traced back to at least 15,000 years ago, to the Bonn-Oberkassel dog, who was found buried alongside two humans. For centuries, dogs have been considered man's best friend. This is most evident in western countries, such as the United States, where over 48% of households have a pet dog.

<span class="mw-page-title-main">Human interaction with cats</span>

Human interaction with cats relates to the hundreds of millions of cats that are kept as pets around the world. The inter-relationship involves companionship, communication and caregiving. Dating back thousands of years, cats were originally domesticated for their ability to control pests and later became valued companions. Cats communicate through vocalizations, body language and behaviors, forming strong bonds with their human owners. Owners provide the food, shelter, and medical care, while play and enrichment activities stimulate their physical and mental well-being. Despite their independent nature, cats enjoy human company and require understanding of their unique behaviours. Positive reinforcement training can shape desired behaviours, fostering a harmonious relationship between humans and their feline companions, built on mutual respect and affection.

<span class="mw-page-title-main">Interspecies friendship</span> Bond formed between animals of different species

An interspecies friendship is a nonsexual bond that is formed between animals of different species. Numerous cases of interspecies friendships among wild and domesticated animals have been reported and documented with photography and video. Domestication of animals has led to interspecies friendships between species that would never naturally exist together. In many cases of interspecies friendship, the species are not normally seen together, and sometimes, one is of a species that ordinarily preys on the other in nature.

<span class="mw-page-title-main">Pauleen Bennett</span> Australian scientist

Pauleen Charmayne Bennett is an Australian scientist researching anthrozoology at La Trobe University in Victoria, Australia.

<span class="mw-page-title-main">Dog fashion</span> Style in which people dress their dogs

Dog fashion is a popular style or practice, especially in canine clothing and accessories. Dog fashion is a distinctive trend of the style in which people dress their canine companions. This trend dates back to the Egyptian predynastic period and has since expanded due to increased consumer capitalism. Other animals such as cats may also wear fashion.

Between 5% and 10% of homeless peoplein the United States own pets. Studies of homeless pet owners in urban settings show a sense of identity and community connection between pets and their owners. This topic is part of the Animals and Society branch of study in the field of Sociology, and is also an issue with the values and responsibility of pet ownership.

James A. Serpell is professor of Animal Ethics and Welfare at the University of Pennsylvania. He lectures in the School of Veterinary Medicine on veterinary ethics, applied animal behavior and welfare, and human-animal interactions. Serpell also directs the Center for the Interaction of Animals and Society (CIAS). Serpell was a founder of The International Society for Anthrozoology(ISAZ) and remains on the board.

The pet industry is the market industry associated with companion animals. It includes things that are associated with the production, consumption and cultural activities linked to the market. Next to nutrition, toys and animal healthcare, new services and products like taxis, kindergartens, hotels, IT appliances, broadcasting, theme parks and funeral services are appearing on the market.

Pet culture refers to the culture revolving around the interaction of humans and pets.

<span class="mw-page-title-main">Dog meat consumption in Vietnam</span>

Dog meat consumption can be found in Vietnam, similar to other Asian countries such as South Korea, Laos, and China.

References

  1. The Rise of Pet Humanization
  2. The Humanization of Pets
  3. Langton, N.; Langton, M. B. (1940). The cat in ancient Egypt, illustrated from the collection of cat and other Egyptian figures formed. Cambridge University Press.
  4. Zivie, A.; Lichtenberg, R. (2005). "The Cats of the Goddess Bastet". In Ikram, Salima (ed.). Divine Creatures: Animal Mummies in Ancient Egypt. Cairo: American University in Cairo Press. pp. 106−119. ISBN   9789774248580.
  5. The Growth Of Premium And Super Premium – What It Really Means
  6. Forbes: Why Luxury For Pets Is A Booming Business
  7. Forbes: Petco Leans Into The Pet Humanization Trend With New Frozen Meals For Dogs
  8. How the Pet Humanization Trend Is Creating New Brands and Business Opportunities
  9. Psychology Today: Seeing Pets as Human
  10. Animal-companion extremes and underlying consumer themes. Journal of Business Research 61 (2008) 512–521.
  11. Encyclopedia Britannica – Anthrozoology
  12. What You Didn’t Know About the Pet Food Industry
  13. Kumcu, A., Woolverton, A.E., (2014). Feeding Fido: Changing Consumer Food Preferences Bring Pets to the Table, Journal of Food Products Marketing, 21 (2), 231–230.
  14. The Guardian: The case against pets: is it time to give up our cats and dogs?
  15. Preventative Pet Health Care
  16. Investopedia: How Does Pet Insurance Work?
  17. RSPCA: Pet Bereavement
  18. Uccheddu, S., De Cataldo, L., Albertini, M., Coren, S., Pereira, G., Haverbeke, A., Mills, D., Pierantoni, L., Riemer, S., Ronconi, L., Testoni, I., & Pirrone, F. (2019). Pet humanization and related grief: Development and validation of a structured questionnaire instrument to evaluate grief in people who have lost a companion dog. Animals, 9(11), 1–14. https://doi.org/10.3390/ani9110933
  19. Stokes, S.; Templer, D.; Planchon, L.; Keller, J. Death of a Companion Cat or Dog and Human Bereavement: Psychosocial Variables. Soc. Anim. 2002, 10, 93–105.
  20. CBC: Dealing with loss after the death of a pet
  21. Stephens, D. L., & Hill, R. P. (1996). The Loss of Animal Companions: A Humanistic and Consumption Perspective. Society & Animals, 4(2), 189–210. doi.org/10.1163/156853096X00151
  22. Pet Bereavement: Coping With The Loss Of A Pet
  23. Jefferey, C. (2022). Repairing the Heartbreak of Pet Loss Grief: 3 Phases of Healing after Losing Your Best Friend . Independently published. ISBN   979-8425317742
  24. University of Sydney – Animal Ethics