Rue21

Last updated
New rue21, LLC
FormerlyPennsylvania Fashions
(1970–2003)
Company type Private
IndustryRetail
Founded1970;54 years ago (1970)
FounderCary Klein (Rue21)
DefunctMay 2024;1 month ago (2024-05)
Fate Chapter 11 bankruptcy and liquidation sale
Headquarters Warrendale, Pennsylvania
Number of locations
540
Key people
Josh Burris (CEO)
ProductsCasual apparel and accessories
Owners BlueMountain Capital Management
Southpaw Asset Management
Pentwater Capital Management
Website rue21.com

New rue21, LLC (rue21) was an American specialty retailer of women's & men's casual apparel and accessories headquartered in the Pittsburgh suburb of Warrendale, Pennsylvania. Their clothes were designed to appeal to people who desire, wish, or feel to be 21. [1] In 2013, Apax Partners, a global private-equity firm, acquired the company by funds advised for $42.00 per share in cash. [2] [3] rue21 filed for Chapter 11 bankruptcy protection on May 16, 2017, and emerged on September 22, 2017, after the company's reorganization plan was confirmed by the U.S. Bankruptcy Court for the Western District of Pennsylvania. [4] New owners include hedge funds BlueMountain Capital Management, Southpaw Asset Management and Pentwater Capital Management. [5] In May 2024, rue21 declared bankruptcy again, and their website became unsupportive.

Contents

History

The company was founded in 1970 as Pennsylvania Fashions Inc. [6] The company operated stores under various brand names. Cary Klein purchased the company from his father in 1989 and later developed the rue21 concept. [7] In February 2002, Pennsylvania Fashions filed for Chapter 11 bankruptcy protection. [8] It was then that SKM emerged as the majority stakeholder three years after Klein sold a 50% stake to the Stamford, Connecticut-based investment firm. At the time sales among the nearly 250 stores were thought to be between $180 and $200 million annually with approximately 1,800 employees.

The company exited Chapter 11 in May 2003 after undergoing voluntary reorganization, renamed as rue21, which had become the company's dominant store concept. [9] It set out an ambitious plan to expand its 170 stores over the next five years. Their ability to expand into underserved markets was evident by the store growth from their 500th store in Harlingen, Texas on July 23, 2009, through November 14, 2013, when they opened their 1000th store in Enid, Oklahoma.

A rue21 in Gillette, Wyoming Rue21 in Gillette, Wyoming.jpg
A rue21 in Gillette, Wyoming

rue21 continued its growth and expansion on March 17, 2011, by announcing that it would be doubling the size of its 189,000-square-foot (17,600 m2) Distribution Center located in Weirton, West Virginia. This expansion occurred 12 months after a Distribution Center upgrade that included a new pack-to-light system as well as upgrades to the warehouse management system. CFO Keith McDonough stated, "The recently completed Distribution Center upgrades, including additional packing capacity, new systems and performance metrics, coupled with this planned expansion, gives us the ability to support our current stores and gives us the flexibility for our planned future growth." [10] This upgrade was completed in June 2012. [11]

In April 2017, rue21 announced plans to close around 400 stores, part of an American retail phenomenon of store closings known as the retail apocalypse. [12] On May 16, 2017, rue21 filed for Chapter 11 bankruptcy protection, and emerged on September 22, 2017, after reorganization plan approval by the U.S. Bankruptcy Court for the Western District of Pennsylvania. "We are very pleased to have moved through the restructuring process in a relatively short period," CEO Melanie Cox said in a statement at the time of the plan's court confirmation. [13]

In February 2020, rue21 shared that more of their branches would start offering plus sizes by the end of the first quarter of the year. [14]

On May 1, 2024, rue21 filed for Chapter 11 bankruptcy for the third time, listing liabilities between $100 million and $500 million. The company has plans to sell itself during the procedure and will pursue a potential sale with any interested parties. As part of that plan, rue21 will close all of its remaining 540 stores nationwide. Liquidation sales began on May 3, and all stores closed on or before May 30, 2024. [15]

Brands

rue21 offered both its own brands and others in its stores. Its website displays selected inventory that is available in their brick & mortar stores. As of November 2013, U.S.-based customers have been able to purchase merchandise off of the redesigned website. [16] In select stores rue21 also offered rueGuy, an expanded men's department with a more male-inspired layout, design, and fashion selection. [17]

On November 6, 2014, rue21 began offering plus sizes for women, in various categories of merchandise, with their rue+ brand. [18]

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References

  1. ↑ "Rue21". Forbes.
  2. ↑ Apax Partners Completes Takeover of rue21 (Press Release)
  3. ↑ "Funds Advised by Apax Partners Complete Acquisition of rue21". Archived from the original on 2019-08-28. Retrieved 2019-08-28.
  4. ↑ "Cranberry-based teen retailer rue21 emerges from bankruptcy". Pittsburgh Post-Gazette. Retrieved 2018-01-19.
  5. ↑ "U.S. retailer rue21 in search of financing months after exiting..." Reuters. 2018-02-10. Retrieved 2018-06-25.
  6. ↑ "Teen retailer Rue21 files for bankruptcy". United Press International. 2016-05-16. Retrieved 2023-04-18.
  7. ↑ "TIMELINE: Rue21 then and now". Pittsburgh Business Times. 2013-05-23. Retrieved 2023-04-18.
  8. ↑ Pittsburgh Business Times. "Pennsylvania Fashions files Chapter 11 " Bizjournals. 04 Feb 2002. Web. 04 July 2012.
  9. ↑ Pittsburgh Business Times. "Former Pennsylvania Fashions exits Chapter 11." Bizjournals. 19 May 2003. Web. 04 July 2012.
  10. ↑ Global News Wire. "rue21, inc. Announces Plans to Expand Its Distribution Center in Weirton, WV" 17 March 2011. Web.
  11. ↑ Weirton Daily Times. "rue21 expands distribution center" 27 June 2012. Web.
  12. ↑ Driscoll, Kate (April 17, 2017). "LOCAL IMPACT: Another teen clothing retailer to close 400 stores". WHIO-TV. Archived from the original on April 18, 2017. Retrieved April 17, 2017.
  13. ↑ "Rue21 emerges from bankruptcy with 420 fewer stores". Retail Dive. Retrieved 2018-01-19.
  14. ↑ "rue21 to add Plus offerings to more stores". Pittsburgh Business Times. 2020-02-12. Retrieved 2023-04-18.
  15. ↑ "Teen Clothing Retailer rue21 Files Bankruptcy for Third Time". Bloomberg. May 1, 2024. Retrieved May 1, 2024.
  16. ↑ "rue21 Launches Long-Anticipated E-Commerce Presence". Integrated Solutions For Retailers.
  17. ↑ "About rue21". rue21.
  18. ↑ "About rue21" (Press release). 6 November 2014.
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