Selfie museum

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A scratch and sniff wall at the Color Factory. Scratch and sniff wall at the Color Factory.jpg
A scratch and sniff wall at the Color Factory.
Visitors pose in a pool of oversize sprinkles at the Museum of Ice Cream. Sprinkles at the Museum of Ice Cream.jpg
Visitors pose in a pool of oversize sprinkles at the Museum of Ice Cream.

A "selfie museum" or "Instagram museum" is a type of art gallery or installation designed to provide a setting for visitors to pose in photographs to be posted on social media sites such as Instagram. Typical features of exhibits in a selfie museum include colorful backdrops, oversize props, and optical illusions such as anamorphosis.

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29Rooms, a three-day immersive art installation created by Refinery29 in 2015 in New York City, has been cited as the first example of this type of facility. [1] [2] The Museum of Ice Cream, opened in 2016, is also credited as a major catalyst of selfie museums. [3] [4] [5] By 2019, there were reportedly dozens of selfie museums across the United States. [6] They faced challenges in 2020 when most were forced to close temporarily due to the COVID-19 pandemic. [7] [8]

Some predecessors to this trend from the contemporary art world have been identified, such as Rain Room , Urban Light , and the mirrored rooms of Yayoi Kusama. [9] [10] The large-scale experimental artworks exhibited at the Burning Man festival have also been cited as an influence, as well as the artist collective Meow Wolf. [11]

Some commentators have criticized the use of the word "museum" to describe these establishments. [12] [13] Unlike traditional museums, which are often non-profit organizations with an educational mission, selfie museums are almost always for-profit businesses, earning money through admission fees and, in some cases, corporate sponsorships. [14] [15] Museum of Ice Cream founder Maryellis Bunn has expressed regret over using the word, and coined the term "experium" (a portmanteau of "experience" and "museum") to describe such businesses. [16]

Selfie museums are an example of experiential commerce. Many are pop-up exhibitions, opening for only a few months in a particular location, while others are permanent. [17] [18]

Notable examples

Related Research Articles

<span class="mw-page-title-main">Yayoi Kusama</span> Japanese artist and writer (born 1929)

Yayoi Kusama is a Japanese contemporary artist who works primarily in sculpture and installation, and is also active in painting, performance, video art, fashion, poetry, fiction, and other arts. Her work is based in conceptual art and shows some attributes of feminism, minimalism, surrealism, Art Brut, pop art, and abstract expressionism, and is infused with autobiographical, psychological, and sexual content. She has been acknowledged as one of the most important living artists to come out of Japan, the world's top-selling female artist, and the world's most successful living artist. Her work influenced that of her contemporaries, including Andy Warhol and Claes Oldenburg.

<span class="mw-page-title-main">Mattress Factory</span> Contemporary art museum in Pittsburgh, Pennsylvania

The Mattress Factory is a contemporary art museum located in Pittsburgh, Pennsylvania. It was a pioneer of site-specific installation art and features permanent installations by artists Yayoi Kusama, James Turrell, and Greer Lankton. The museum's roof itself is a light art installation and part of Pittsburgh's Northside evening skyline.

<span class="mw-page-title-main">Museum of Islamic Art, Doha</span> Museum in Doha, Ad-Dawhah, Qatar

The Museum of Islamic Art (MIA) is a museum on one end of the seven-kilometer-long (4.3 mi) Corniche in Doha, Qatar. As per the architect I. M. Pei's specifications, the museum is built on an island off an artificial projecting peninsula near the traditional dhow harbor. A purpose-built park surrounds the edifice on the eastern and southern facades while two bridges connect the southern front facade of the property with the main peninsula that holds the park. The western and northern facades are marked by the harbor showcasing the Qatari seafaring past. In September 2017, Qatar Museums appointed Julia Gonnella as new director of MIA. In November 2022 the MIA became the first carbon-neutral certified museum in the Middle East Region. The museum participates in the Expo 2023 Doha from October 2023 until March 2024, with workshops and events focusing on biodiversity and sustainability.

<span class="mw-page-title-main">Soft sculpture</span>

Soft sculpture is a type of sculpture or three dimensional form that incorporates materials such as cloth, fur, foam rubber, plastic, paper, fibre or similar supple and nonrigid materials. Soft sculptures can be stuffed, sewn, draped, stapled, glued, hung, draped or woven. These materials and techniques distinguish soft sculptures from more traditional hard sculptures made from, for example, stone, bronze or wood that are then carved or modelled.

<span class="mw-page-title-main">Refinery29</span> American digital media and entertainment company

Refinery29 (R29) is an American multinational digital media and entertainment website focused on young women. It is owned by Vice Media.

<span class="mw-page-title-main">Selfie</span> Photographic self-portrait

A selfie is a self-portrait photograph or a short video, typically taken with an electronic camera or smartphone. The camera would be usually held at arm's length or supported by a selfie stick instead of being controlled with a self-timer or remote. The concept of shooting oneself while viewing their own image in the camera's LCD monitor is also known as self-recording.

A pop-up exhibition is a temporary art event, less formal than a gallery or museum but more formal than private artistic showing of work. Pop-up exhibits are erroneously called pop-up museums, such as the Museum of Ice Cream but do not fit the International Council of Museums definition of a museum. The idea began in 2007 in New York City where space for exhibiting artistic work is very limited. Although the idea originated from New York City, pop-up exhibitions occur all around the world. A recent example is Banksy's Dismaland, which ran from August to September 2015.

Jud Yalkut (;1938–2013) was an experimental film and video maker and intermedia artist.

Genevieve Gaignard, born in Orange, Massachusetts in 1981, is best known for work exploring issues of race, class, and gender. As a self-identified mixed-race woman, Gaignard utilizes photography, videography, and installation to explore the overlap of black and white America through staged environments and character performances. She received an AAS in Baking & Pastry Arts from Johnson & Wales University, her BA in photography from the Massachusetts College of Art and Design in 2007, and an MFA from Yale University in 2014. Gaignard's work is represented by Susanne Vielmetter Los Angeles Projects, and has been shown at Shulamit Nazarian, The Cabin, The FLAG Art Foundation, The California African American Museum, The Foley Gallery, and at two residentially-owned art spaces in Los Angeles, CA. She was also included in the fourth iteration of the triennial Prospect New Orleans, in 2018, with an installation at the Ace Hotel New Orleans. Her work has been featured in The New York Times and The Los Angeles Times. Gaignard's photographic series draw inspiration from Carrie Mae Weems, Diane Arbus, Cindy Sherman, and Nikki S. Lee, remixed with the references to the selfie and Instagram culture.

<span class="mw-page-title-main">Museum of Ice Cream</span> Chain of art installations and experiential museums

Museum of Ice Cream(MOIC) is an art installation and experiential museum that operates in several cities across the United States. The company has expanded internationally with a location in Singapore.

<span class="mw-page-title-main">Matty Mo</span> American artist

Matty Monahan is a Los Angeles–based contemporary artist and marketing entrepreneur best known for creating the conceptual art group, "The Most Famous Artist." Through this platform, Monahan makes social media-themed installations, performance art and exhibitions to challenge viewers to examine how technology and the Internet impact society. In 2017, Forbes published a feature on Monahan, promoting his innovative outlook on technology. That same year, ABC News reported on his large-scale public installation in Los Angeles where he painted three residential homes bright pink as a commentary on class, community and digital legacy. Monahan's "#selfiewall" in the Venice Beach neighborhood in Los Angeles was dubbed by Los Angeles Magazine as being "The Most Instagramable Wall in L.A." and ABC's Nightline said his art is an "instagramer's dream."

The Museum of Modern and Contemporary Art in Nusantara or Museum MACAN is an art museum at Kebon Jeruk in Jakarta, Indonesia. The museum is the first in Indonesia to have a collection of modern and contemporary Indonesian and international art. It has a floor area of 7,107 square meters with display area of about 4,000 square meters. The museum is included in a list of the World’s 100 Greatest Places 2018 released by Time magazine. Museum MACAN opened in November 2017.

<span class="mw-page-title-main">Samantha Yammine</span> Canadian neuroscientist and science communicator

Samantha Yammine is a Canadian neuroscientist and science communicator. She completed her PhD in 2019 at the University of Toronto.

<span class="mw-page-title-main">Moco Museum</span> Modern and Contemporary art museum in Amsterdam, the Netherlands and Barcelona, Spain

The Moco Museum (Modern Contemporary Museum) is an independent museum located in Amsterdam, the Netherlands and Barcelona, Spain, dedicated to exhibiting modern and contemporary art. The museum was founded with the mission of attracting broader and younger audiences, and making art accessible to the public.

<span class="mw-page-title-main">Color Factory</span>

Color Factory is an interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color. It has permanent locations in New York City, Chicago, and Houston.

Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones. Amenities provided may include art, live music, virtual reality, cafés and lounges, and large video display walls.

<span class="mw-page-title-main">Yayoi Kusama Museum</span> Art museum in Tokyo, Japan

The Yayoi Kusama Museum is a contemporary art museum in Tokyo, Japan, dedicated to the work of the Japanese artist Yayoi Kusama. The museum is located in the Shinjuku Ward, in the western suburbs of Tokyo.

<span class="mw-page-title-main">The Holocaust and social media</span>

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Maryellis Bunn is an American entrepreneur and founder of the interactive retail experience company Museum of Ice Cream (MOIC), and serves as the CEO of its parent company, Figure8, Inc.

You Who Are Getting Obliterated in the Dancing Swarm of Fireflies, also known as the Fireflies Infinity Mirror Room, is an art installation in Phoenix Art Museum by Yayoi Kusama. It is located in the museum's North Wing, on the first floor.

References

  1. Aileen Kwun (January 11, 2018). "Exploring the effects of social media on art and culture, one selfie at a time". CNN. Retrieved 2020-10-31.
  2. Caroline Goldstein (April 25, 2018). "8 Instagram-ready art attractions that prove the Museum of Ice Cream was just the beginning". ArtNet. Retrieved 2020-10-31.
  3. Sophie Haigney (September 16, 2018). "The museums of Instagram". The New Yorker. Retrieved 2020-09-02.
  4. Sam Eichner (August 27, 2018). "Lights, cameras, action: The Museum of Selfies was another original example of the Selfie Museum as it opened first as a pop-up in 2017. It was the first Museum to use the term "Museum of Selfies". The Museum of Selfies was first opened in Glendale, California for 3 months which then turned into a permanent location in Hollywood, California. After the closures of March 2020, the Museum of Selfies was closed in the Hollywood location and opened back up the next year in Las Vegas, Nevada.The rise of the Instagram-friendly museum". The Daily Beast. Retrieved 2020-09-02.
  5. Katherine Keener (January 4, 2019). "The rise and impact of the 'Instagram museum'". Art Critique. Retrieved 2020-09-02.
  6. Annie Taylor (September 4, 2019). "Selfie museums are popping up across the country". WTXL-TV. Retrieved 2020-09-02.
  7. Katie Way (August 7, 2020). "There's not much left to like about Instagram-friendly 'experiences'". Vice. Retrieved 2020-09-02.
  8. Ashley Carman (April 1, 2020). "Instagram pop-up experiences lay off employees as the business tanks". The Verge. Retrieved 2020-09-02.
  9. Sarah Cascone (March 26, 2018). "An Instagram-baiting museum in Indonesia is ripping off Chris Burden and Yayoi Kusama". Artnet News. Retrieved 2020-09-02.
  10. Arielle Pardes (September 27, 2017). "Selfie factories: The rise of the made-for-Instagram museum". Wired. Retrieved 2020-09-02.
  11. Ben Ikenson (December 4, 2018). "'Big Fun Art' spreads to Phoenix". Bloomberg CityLab. Retrieved 2020-10-31.
  12. Lara Korte (July 5, 2018). "Pop-up 'museums' are Instagram fans' favorite place to pose". Wall Street Journal. Retrieved 2020-09-02.(subscription required)
  13. Marissa G. Muller (December 26, 2017). "From Yayoi Kusama to the Museum of Ice Cream, 2017 was the year of the art selfie". W. Retrieved 2020-09-02.
  14. Karen Loew (October 16, 2019). "Why do Instagram playgrounds keep calling themselves museums?". Bloomberg CityLab. Retrieved 2020-09-02.
  15. Erin DeJesus (December 21, 2018). "Fake food museums are our greatest monuments to the brand hellscape of 2018". Eater. Retrieved 2020-09-02.
  16. Sissi Cao (October 9, 2019). "Everything you think you know about the Museum of Ice Cream is wrong: Interview with CEO". Observer. Retrieved 2020-09-02.
  17. Amanda Hess (September 26, 2018). "The existential void of the pop-up 'experience'". The New York Times. Retrieved 2020-09-02.
  18. Caroline Cunningham (January 29, 2020). "Wonderspaces isn't another pop-up "experience." That's a good thing". Philadelphia. Retrieved 2020-09-02.

Further reading