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| Agency overview | |
|---|---|
| Formed | 1 January 1964 (as Singapore Tourist Promotion Board) 19 November 1997 (as Singapore Tourism Board) |
| Jurisdiction | Government of Singapore |
| Headquarters | Tourism Court, 1 Orchard Spring Lane, Singapore 247729 |
| Agency executives | |
| Parent agency | Ministry of Trade and Industry |
| Website | www |
The Singapore Tourism Board (STB) is a statutory board under the Ministry of Trade and Industry of the Government of Singapore, tasked to promote the country's tourism industry.
The board was first established on 1 January 1964 and was called the Singapore Tourist Promotion Board (Abbreviation: STPB). [3] In that year, there were 91,000 visitors. The primary task of STPB was to coordinate the efforts of hotels, airlines and travel agents to develop the fledgling tourism industry of the country.
Later, STPB began to initiate new marketing ideas to promote Singapore's image abroad. The board created the Merlion, a symbol based on a Singapore mythical legend, that became an icon of the Singapore destination. The board has also been providing travel agent licensing and tourist guide training.
STPB actively promoted the development of infrastructure, including the building of hotels and tourist attractions such as the Jurong Bird Park and Sentosa which is now a popular resort island for both tourists and local visitors. The board also markets the city as a convention venue and organises events to attract visitors.
In the 1980s, several historic and culturally significant areas such as Chinatown, Little India and Kampong Glam were earmarked for preservation. These places express Singapore's cultural diversity and became popular tourist destinations. The Singapore River underwent a major cleanup program and the areas along the river were developed for restaurants and other tourist amenities.
The board was renamed as Singapore Tourism Board on 19 November 1997.
Past Chairmen
Past CEOs
The board now oversees all aspects of tourism, including resource allocation and long-term strategic planning. It establishes offices around the globe to actively market the Singapore destination.
In the short term, the Singapore government has allocated S$905 million to STB for tourism developments until 2017. A third of this amount will be used to assist the industry to build manpower competencies through education and skills-upgrading initiatives, particularly in key areas such as conference management. [4]
Singapore tourism industry has grown rapidly since STPB was set up. In 2004, there were 8 million visitors. On 11 January 2005, Minister for Trade and Industry unveiled the Singapore Tourism Board’s (STB) targets to doubling visitor arrivals to 17 million by 2015.
In March 2010, the STB projected a 20–30% increase in visitor arrivals for the year. 2010 would see the much awaited opening of both the Marina Bay Sands and Resorts World Sentosa. [5] This coincided with other key events such as the FORMULA 1 SINGTEL SINGAPORE GRAND PRIX and the inaugural Youth Olympic Games. These offerings were expected to enhance Singapore’s status as a dynamic global city and increase visitor arrivals. The changes in Singapore's landscape would also continue beyond 2010. New developments such as the International Cruise Terminal, Gardens by the Bay and Changi Motor Sports Hub are expected to be unveiled in the coming years. [6]
Tourism in Singapore is a major industry and contributor to the Singaporean economy.
Sentosa Island, known mononymously as Sentosa, and formerly Pulau Blakang Mati, is an island located off the southern coast of Singapore's main island. The island is separated from the main island of Singapore by a channel of water, the Keppel Harbour, and is adjacent to Pulau Brani, a smaller island wedged between Sentosa and the main island.
Tourism in Australia is an important part of the Australian economy, and comprises domestic and international visitors. Australia is the fortieth most visited country in the world according to the World Tourism Organization. In the financial year 2018/19, tourism was Australia's fourth-largest export and over the previous decade was growing faster than national GDP growth. At the time it represented 3.1% of Australia's GDP contributing A$60.8 billion to the national economy.
The tourism industry has been an important part of the economy of Hong Kong since it shifted to a service sector model in the late 1980s and early 90s. There has been a sharp increase of domestic tourists from Mainland China following the introduction of the Individual Visit Scheme (IVS) in 2003.
The Merlion is the official mascot of Singapore. It is depicted as a mythical creature with the head of a lion and the body of a fish. Being of prominent symbolic nature to Singapore and Singaporeans in general, it is widely used to represent both the city state and its people in sports teams, advertising, branding, tourism and as a national personification.
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The Southern Islands is a planning area consisting of a collection of islets located within the Central Region of Singapore, once home to the native Malay islanders and sea nomads before they were relocated to the mainland for urban redevelopment and future use. The islands that form the planning area are Kusu Island, Lazarus Island, Pulau Seringat, Pulau Tekukor, Saint John's Island, Sentosa and the two Sisters' Islands. The islands encompass a total land area of about 5.58 square kilometres (2.15 sq mi). The Sentosa Development Corporation oversaw the development and maintenance of these offshore islands south of Singapore from 1976 to March 2017, when it handed it back to the Singapore Land Authority.
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The Korea Tourism Organization (KTO) is an organization of the Republic of Korea under the Ministry of Culture and Tourism. It is commissioned to promote the country's tourism industry.
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Passion Made Possible is the destination brand of Singapore, jointly launched on 24 August 2017 by Singapore Tourism Board (STB) and Economic Development Board (EDB). Passion Made Possible marks the rebranding of the Singaporean brand, replacing the previous YourSingapore campaign.
Tan Sri Lim Kok Thay is a Malaysian Chinese billionaire businessman. He is the chairman of Genting Group, a casinos, resorts and palm oil conglomerate with a market capitalization of almost MYR40 billion, and the second son of fellow billionaire Lim Goh Tong, the company's founder.
The Seychelles Tourism Board (STB), a public/private sector body headed by CEO Mrs. Sherin Francis, with Mrs. Kathleen Mason as Chairperson, oversees most aspects of Seychelles' tourism industry whose Minister is Mr. Didier Dogley. The Seychelles Tourism Board is responsible for the promotion and marketing of the Seychelles islands as the preferred tourist destination.
Fashion tourism is a niche market segment evolved out of three major sectors: Creative Tourism, Cultural Tourism and Shopping Tourism. Fashion Tourism can be defined as “the interaction between Destination Marketing Organizations (DMOs), trade associations, tourism suppliers and host communities, with people travelling to and visiting a particular place for business or leisure to enjoy, experiment, discover, study, trade, communicate about and consume fashion.”
Tourism in the Dominican Republic is an important sector of the country's economy. More than 8.5 million tourists visited the Dominican Republic in 2022, making it the most popular tourist destination in the Caribbean and putting it in the top 5 overall in the Americas. The industry accounts for 11.6% of the nation's GDP and is a particularly important source of revenue in coastal areas of the country. The nation's tropical climate, white sand beaches, diverse mountainous landscape and colonial history attracts visitors from around the world. In 2022, the nation's tourism was named the best-performing nation post-pandemic with over 5% visitors more in comparison to pre-pandemic levels in 2019.
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