Technorati was a search engine and a publisher advertising platform that served as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and at one time was one of the largest ad networks reaching more than 100 million unique visitors per month. The name Technorati was a portmanteau of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.
Nielsen Holdings Inc. is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
John Linwood Battelle is an entrepreneur, author and journalist. Best known for his work creating media properties, Battelle helped launch Wired in the 1990s and launched The Industry Standard during the dot-com boom. In 2005, he founded the online advertising network Federated Media Publishing. In January 2014, Battelle sold Federated Media Publishing's direct sales business to LIN Media and relaunched the company's programmatic advertising business from Lijit Networks to Sovrn Holdings.
RhythmOne plc, previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel.
Say Media is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago, and Detroit and is privately held.
Zedo is a US and India-based advertising technology company that provides several online advertising products and services to Internet publishers, advertisers, and agencies. The company was founded in 1999 by Roy de Souza.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Xandr, formerly known as AppNexus, is an American multinational technology company operating a cloud-based software platform that enables and optimizes programmatic online advertising. Headquartered in the Flatiron District of New York City, the company has 23 offices in North America, Latin America, Europe, Asia and Australia.
BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media the parent company of Yahoo in favor of Verizon Media Video SSP after the company merged Yahoo and AOL and consolidated the Ad platforms during 2017-2018 to phase out duplicate platforms.
Timothy M. Armstrong is an American business executive. He is the founder and chief executive officer of Flowcode, the offline to online company, building direct connections for brands and consumers through next generation QR technology. He was formerly the CEO of Oath Inc., a subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.
Undertone is a 20+ year old digital advertising company known for high-impact advertising experiences across all platforms. Founded as a subsidiary of Intercept Interactive, a digital media buying company, in 2002. Undertone maintains a leadership position in online marketing, releasing new products ahead of industry changes. Undertone introduced its first full page high impact display products between 2010 and 2012 and has followed with innovative TV and CTV offerings. In both 2021 and 2022 it won a Crain's Business Publications award for Best Places to Work.
InMobi is an Indian multinational mobile advertising technology company, based in Bengaluru. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising.
iSocket is a technology platform designed to simplify guaranteed media sales. It is notable as the first company to facilitate the programmatic buying of direct, guaranteed display ad inventory.
Digital Remedy is a digital media execution and technology company based in New York City that has been in the tech-enabled market space for 20 years. Founder and CEO Michael Seiman launched the company as a senior at Hofstra University and became one of America's Most Promising Companies by Forbes in 2015. The company currently has three U.S. offices, in New York, New Orleans, and Denver, and over 100 employees in client services, media optimization, sales and marketing, corporate, technology, content operations, and data and analytics roles.
TubeMogul is an enterprise software company for brand advertising.
Moviepilot was a fan-centric online magazine covering the film industry. Its content was written predominantly by an in-house team of staff writers, with additional articles from contributors known as Creators.
Tremor International Ltd., comprising Tremor Video and Unruly, is a publicly traded advertising-technology company. Founded in 2007, it focuses on digital advertising including video, mobile, native, display technology, and connected TV. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol TRMR.
Media.net is a contextual advertising network. On August 21, 2016, Miteno Communication Technology, a Chinese consortium acquired Media.net for 900 million USD. The deal is said to be the third largest ad tech acquisition ever.
Taboola is a public advertising company headquartered in New York City. The CEO of Taboola is Adam Singolda, who founded the company in 2007. It provides advertisements such as "Around the Web" and "Recommended For You" boxes at the bottom of many online news articles. These sponsored links on publishers' websites send readers to the websites of advertisers and other partners. These online thumbnail grid ads are also known as chumbox ads.
Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, called Community, for buying and selling consumer-centric digital advertising.
