Brady Corporation

Last updated
Brady Corporation
Company type Public
NYSE:  BRC
S&P 600 component
IndustryManufacturing
FoundedNovember 11, 1914;109 years ago (1914-11-11)
Headquarters Milwaukee, Wisconsin, U.S.
Area served
Worldwide
Key people
Russell Shaller
(President and CEO)
ProductsIdentification solutions
RevenueIncrease2.svg US$1.32 billion (2012) [1]
Increase2.svg US$108.7 million (2012) [1]
Number of employees
6,600
Subsidiaries
Website www.bradyid.com

Brady Corporation is an American developer and manufacturer of specialty products, technical equipment, and services for identifying components used in workplaces. Headquartered in Milwaukee, Wisconsin, Brady employs 6,600 people in North and South America, Europe, Asia, and Australia and serves customers and markets globally. Brady Corporation was founded as W.H. Brady Co. in Eau Claire, Wisconsin, in 1914, by William H. Brady. [2] In 1984, the company went public and began trading on the NASDAQ market. In 1998, W.H. Brady Co. became Brady Corporation and in 1999, the company began trading on the New York Stock Exchange under the ticker symbol BRC. Brady has more than 1 million customers with fiscal net sales for 2013/14 of US$1.225 billion. [3]

Contents

Products

The company's main product lines are in safety identification, regulatory compliance, brand protection, laboratory identification and specimen tracking, visitor access, voice and data communications and precision die-cut components. They include do-it-yourself printing systems, labeling materials, [4] signs and software, and lockout/tagout, spill control and regulatory compliance devices. Brady sells through distribution channels and e-commerce websites.

Brady markers identified every pipe in the Manhattan Project's weapons plant in the 1940s. Brady Contract Services was used on North Slope during construction of the Alaska gas pipeline. Brady SPC sorbent products helped clean up the Deepwater Horizon oil spill. [5]

Brady has supplied helmet logos for a number of NFL teams including the Green Bay Packers.

History

Brady's first products were promotional calendars, painted signs and point-of-purchase displays. The company survived the Great Depression by producing push cards: small paperboard cards with rows of perforated circles concealing numbers. During World War II, Brady developed the wire marker card – numbered cloth strips on an adhesive card.

In the 1950s and 1960s, Brady moved to Milwaukee. The company developed proprietary machines that could laminate, die cut, print and cut to length in a single operation.

Having sold their products through distribution and mail order since 1947, the company in the 1970s established subsidiaries in England, Belgium, Germany, France and Australia. By 1980, international subsidiaries accounted for 20 percent of sales.

In 1981, Brady acquired Seton Identification Products, a direct marketing business that sold nearly identical products. Seton's catalog mailings rose from 1 million in 1981 to 8 million in 1988 and 1985. Subsidiaries were established in England, Canada and Germany by 1988.

In the 1990s, the company introduced printing systems that enabled customers to print their own safety signs, labels and identification products on-site.

In the 2000s, more than 35 acquisitions led to a tripling in size [6] between 2003 and 2010.

In 2010, Brady became a Smartway Transport partner in the U.S., while in 2009 it opened a facility in Egelsbach, Germany, that uses a geothermic heating and cooling system. It says it uses Design for Environment principles to design eco-friendly products, including halogen-free flame-retardant labels and ribbons.

In 2012, Brady issued its first annual sustainability report. The company says its operations focus on reducing waste, conserving energy, [7] using natural resources responsibly and promoting employee safety.

In its communities, it operates through philanthropy and employee engagement. Charitable giving through the Brady Corporation Foundation and Brady Corporation has surpassed US$1 million. Recent projects include a third China Hope School [8] in Sichuan Province; "Brady Corporation, Jr.," [9] an interactive exhibit that teaches preschoolers about manufacturing at the Betty Brinn Children's Museum in Milwaukee; and funding college educations through I Have a Dream [5] for a class of students at Clarke Street Elementary School.

International expansion

1947: Brady began selling its products internationally, to South Africa.

1950s: First European sales office in U.K., and operations in Canada.

1960s and 1970s: Expansion throughout Europe with operations in Belgium, Germany, France and Sweden.

1980s: Entered Asia, Australia, Hong Kong, Japan and Singapore.

1990s: Began operating in Mexico, Italy, and Brazil with further expansion in Asia to China, Malaysia, Philippines, South Korea, and Taiwan.

2000s (decade): Continued expansion in Asia, Thailand and India as well as expansion into Slovakia in Eastern Europe; Turkey in the Middle East and the United Arab Emirates.

Brady brands

As a result of acquisitions, Brady products are traded under a variety of names and brands, including IDenticard, Seton, Electromark, PDC, Safetyshop, Emedco, JAM, Scafftag DAWG, Clement Communications & Personnel Concepts Compliance, BIG Badges, ID Warehouse, Securimed, Signals, Stickolor, Precision Dynamics Corporation, Accidental Health & Safety, Safety Signs & Service, Trafalgar Australia, Carroll, QuikCrimp, SPC, Transposafe.

Related Research Articles

<span class="mw-page-title-main">EMI</span> British music recording and publishing company

EMI Group Limited was a British transnational conglomerate founded in March 1931 in London. At the time of its acquisition by Universal Music in 2012, it was the fourth largest business group and record label conglomerate in the music industry, and was one of the "Big Four" record companies. Its labels included EMI Records, Parlophone, Virgin Records, and Capitol Records, which are now referenced under Universal Music due to their acquisition with the exception of Parlophone, as it is now owned by Warner Music.

<span class="mw-page-title-main">Atlas Copco</span> Swedish multinational industrial company

Atlas Copco is a Swedish multinational industrial company that was founded in 1873. It manufactures industrial tools and equipment.

Quality Assurance International (QAI) is a U.S.-based international organic certification company that is authorized by the United States Department of Agriculture (USDA) as "a USDA-accredited certifying agent that operates globally to certify organic operations to National Organic Program standards." It is a for-profit corporation, established in 1989, and headquartered in San Diego, California. It is one of the world's largest certifiers, operating in the United States, Canada, Latin America, European Union, and Japan.

<span class="mw-page-title-main">American Family Insurance</span> American private mutual company

American Family Insurance, also abbreviated as AmFam, is an American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. It is a Fortune 500 company and its revenues were over $9.5 billion in 2017.

<span class="mw-page-title-main">Outboard Marine Corporation</span> Former boat manufacturer

Outboard Marine Corporation (OMC) was a maker of Evinrude, Johnson and Gale Outboard Motors, and many different brands of boats. It was a multibillion-dollar Fortune 500 corporation. Evinrude began in Milwaukee, Wisconsin in 1907. OMC was based in Waukegan, Illinois. They also owned several lines of boats such as Chris Craft, Lowe Boats, Princecraft, Four Winns, SeaSwirl, Stratos, and Javelin. OMC was also a parent company to Lawn-Boy and Ryan, which made lawn mowers.

<span class="mw-page-title-main">Singapore Petroleum Company</span> Singaporean oil company

Singapore Petroleum Company Limited, in short SPC, is a Singaporean multinational oil and gas company. It is involved in the exploration and production of petroleum, refining, trading and petroleum product distribution.

<span class="mw-page-title-main">Ecolab</span> American corporation

Ecolab Inc. is an American corporation headquartered in Saint Paul, Minnesota. It develops and offers services, technology and systems that specialize in treatment, purification, cleaning and hygiene of water in a wide variety of applications. It helps organizations, both in private as well as public markets, treat their water for drinking use and for use in food, healthcare, hospitality-related safety and industry. Founded as Economics Laboratory in 1923 by Merritt J. Osborn, it was eventually renamed "Ecolab" in 1986.

<span class="mw-page-title-main">Oracle Financial Services Software</span> Subsidiary of Oracle Corporation

Oracle Financial Services Software Limited (OFSS) is a subsidiary of Oracle Corporation. It is involved in financial and insurance technology.

<span class="mw-page-title-main">China National Petroleum Corporation</span> Chinese major national oil and gas corporation

The China National Petroleum Corporation (CNPC) is a major national oil and gas corporation of China and one of the largest integrated energy groups in the world. Its headquarters are in Dongcheng District, Beijing. CNPC was ranked fourth in 2022 Fortune Global 500, a global ranking of the largest corporations by revenue.

Sigma-Aldrich is an American chemical, life science, and biotechnology company owned by the multinational chemical conglomerate Merck Group.

<span class="mw-page-title-main">FAW Group</span> Chinese state-owned automobile manufacturer

China FAW Group Corp., Ltd. is a Chinese state-owned automobile manufacturer headquartered in Changchun, Jilin. Founded on 15 July 1953, it is currently the second largest of the "Big Four" state-owned car manufacturers of China, together with SAIC Motor, Dongfeng Motor Corporation and Changan Automobile.

<span class="mw-page-title-main">Mouser Electronics</span> American electronic components distributor

Mouser Electronics, Inc., is a global distributor of semiconductors and electronic components. With over $4 billion in annual revenue, Mouser is ranked as the seventh largest electronic component distributor in the world. The company has 28 locations globally and more than 3,900 employees. Mouser is part of the Berkshire Hathaway family of companies.

McWane, Inc. is one of the world's largest manufacturers of iron water works and plumbing products and one of America's largest privately owned companies. The company manufactures a host of different products including ductile iron pipe and fittings, cast iron soil pipe and fittings, heavy duty couplings, utility poles, network switches, monitoring equipment and related products. McWane is also a manufacturer of pressurized cylinders for the storage of propane and other gases through its Manchester Tank and Equipment Company division, as well as fire protection systems and extinguishers through its Amerex subsidiary.

<span class="mw-page-title-main">Acme United Corporation</span> American scissors manufacturer

Acme United Corporation is a supplier of cutting, measuring and safety products for the school, home, office, hardware and industrial markets. The company was organized as a partnership in 1867 and incorporated in 1873 under the laws of the State of Connecticut. It is publicly traded on the NYSE Mkt with symbol ACU.

Seton Identification Products is a supplier of safety, labeling and signage products based in Buffalo, NY. Seton manufactures and distributes workplace safety equipment, facility marking applications, and traffic & parking signage, as well as warehouse and facility security products. It sells 57,000 products and has subsidiaries in 14 countries. It is a subsidiary of Brady Corporation of Milwaukee, Wisconsin.

<span class="mw-page-title-main">AVX Corporation</span> American electronic component manufacturer

AVX Corporation is an American manufacturer of electronic components headquartered in Fountain Inn, South Carolina. It is the largest industrial employer in Horry County, South Carolina, with almost 1000 workers in Myrtle Beach and Conway. AVX has 9,900 employees and operates in the United States, Europe and Asia. AVX is a subsidiary of Kyocera Electronics Corporation.

Foster & Smith, Inc. was an American mail order and e-commerce pet supply corporation based in Rhinelander, Wisconsin. The company funds PetEducation.com, a "resource for any pet owner who is seeking information."

<span class="mw-page-title-main">Stiefel Laboratories</span> American corporation

Stiefel Laboratories Inc. is an American dermatological pharmaceutical company, with its global headquarters in Research Triangle Park, North Carolina. It makes products such as Duac and Oilatum. Stiefel was acquired by GSK plc at a price of $2.9 billion. The company was founded in 1847 by John David Stiefel, Ferdinand von Hebra and Paul Unna, who initially created medicated soaps.

<span class="mw-page-title-main">A. O. Smith</span> American manufacturer

A. O. Smith Corporation is an American manufacturer of both residential and commercial water heaters and boilers, and the largest manufacturer and marketer of water heaters in North America. It also supplies water treatment and water purification products in the Asian market. The company has 27 locations worldwide, including five manufacturing facilities in North America, as well as plants in Bengaluru in India, Nanjing in China and Veldhoven in The Netherlands.

<span class="mw-page-title-main">History of Target Corporation</span>

The history of Target Corporation first began in 1902 by George Dayton. The company was originally named Goodfellow Dry Goods in June 1902 before being renamed the Dayton's Dry Goods Company in 1903 and later the Dayton Company in 1910. The first Target store opened in Roseville, Minnesota in 1962 while the parent company was renamed the Dayton Corporation in 1967. It became the Dayton-Hudson Corporation after merging with the J.L. Hudson Company in 1969 and held ownership of several department store chains including Dayton's, Hudson's, Marshall Field's, and Mervyn's. In 2000, the Dayton-Hudson Corporation was renamed to Target Corporation.

References

  1. 1 2 Brady (BRC) annual SEC income statement filing via Wikinvest.
  2. ↑ Gurda, John, Sticking to It: A History of the W. H. Brady Co., 1914–1989, Milwaukee: W. H. Brady Co., 1989.
  3. ↑ "Income Statement". bradycorp.com. Archived from the original on 2015-09-17. Retrieved 2019-09-21.
  4. ↑ Stewart Landy (2009-12-01). "Labeling for Longevity | Material Handling Management Online". Mhlnews.com. Archived from the original on July 27, 2011. Retrieved 2011-12-31.
  5. 1 2 Rick Barrett (2010-07-06). "State firms step up in the Gulf Coast". JSOnline. Retrieved 2011-12-31.
  6. ↑ "Brady Corporation Receives ACG Outstanding Corporate Growth Award. - Free Online Library". Thefreelibrary.com. 2007-05-03. Retrieved 2011-12-31.
  7. ↑ Lefever, Stephanie (2010-03-08). "Sustainable exit signs". Ishn.com. Retrieved 2011-12-31.
  8. ↑ "US firm sets up 3rd Hope school in Sichuan". Chinadaily.com.cn. 2010-04-30. Retrieved 2011-12-31.
  9. ↑ "Pretend manufacturing and green-building exhibits premier Friday morning at Betty Brinn Children's Museum". non-profit-news.dbusinessnews.com. July 27, 2010. Archived from the original on 2011-08-23. Retrieved 2019-09-21.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.