 | This article needs to be updated.(September 2018) |
 | |
Type of site | Online community |
|---|---|
| Founded | 1998 |
| Headquarters | |
| Founder(s) | Randy Petersen |
| Parent | Internet Brands |
| URL | flyertalk.com |
FlyerTalk is an Internet forum for discussion of airline frequent-flyer programs, hotel loyalty programs and other issues related to travel. The site was founded in 1998 by Randy Petersen and was acquired by Internet Brands in 2007. [1]
According to Petersen, as editor of InsideFlyer , he saw FlyerTalk as a way to allow readers to combine their knowledge into a knowledge base. [2] Since then, the site has grown to more than 200 forums, 750,000 members and over 30,000,000 posts. The site has approximately 20 million page views per month and 27,000 – 52,000 daily unique visitors. [3] On 16 November 2010, Petersen stated that he would leave FlyerTalk at the end of the year; [4] then in March 2011, he launched MilePoint. MilePoint's brand was changed to InsideFlyer as Petersen started to build a global footprint with local languages in various countries around the world. [5]
Some of the hotel and airline forum participants include official presences who use the site to learn about issues important to their customer base. One example of the site's influence was a wager between the Continental Airlines CEO Larry Kellner and a site member as to whether 60 or more community members would voluntarily fly (using their own miles and incurring their own out-of-pocket expenses) to a feedback meeting in Houston for the airline; 274 did. [6] the forum has been cited as a powerful voice in shaping airlines' reward programs [7] [8] and as a source for novel ways to use frequent flier miles. [9] [10] [11]
A frequent-flyer programme (FFP) is a loyalty program offered by an airline.
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Asia Miles is a loyalty and frequent-flyer program launched by Cathay Pacific. Launched in February 1999, it allows members to earn miles by making different purchases with co-branded credit cards or on partnered flights, hotels, dining, financial services, retail, and technology products and services. Membership is free and open to individuals aged two or above.
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A hotel loyalty program or hotel reward program is a loyalty program typically run by a hotel chain. It is a marketing strategy used by hotel chains to attract and retain business at their properties. The program works to entice customers, especially business or other frequent hotel guests, to favour that particular brand or group of hotels over others when selecting a hotel by offering discounts or privileges, such as upgrades.
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