Goool.de was a German brand of Goool.de Sportswear GmbH, selling sports and leisure clothing, sporting goods and most notably, team kits. The company was a subsidiary of Bundesliga club Borussia Dortmund.
Goool.de was a German brand of Goool.de Sportswear GmbH, selling sports and leisure clothing, sporting goods and most notably, team kits. The company was a subsidiary of Bundesliga club Borussia Dortmund.
From 2000 to 2008, Borussia Dortmund established its own brand of sportswear to compete against industry giants like Adidas, Puma and Nike. This is the first and so far only attempt of this type by teams in the Bundesliga. The company, Goool.de, mainly manufactured and sold clothing for sports (especially football team jerseys and workout kits), gloves, balls and other sporting goods.
Goool.de Sportswear GmbH was founded and based in Dortmund and sales started on 25 May 2000. The managing director, Willi Kuehne (then Head of Merchandising) and Michael Meier (former manager of the first team) hoped to generate revenue outside gaming operations to become more independent from the sporting success of the first team. A subsequent IPO of the subsidiary was planned. [1]
During the refurbishment of the financially ailing Borussia Dortmund, the "Goool.de" brand was sold for 20 million euros to the Cologne Gerling Insurance Group on 20 September 2000. Parts of the Borussia trademarks were deposited as collateral as part of the deal. The rights for the brand was then leased back to the Borussia Dortmund for an annual license fee of 1.47 million euros.
In the 2001/2002 season, according to a report from the sports magazine Kicker, Goool.de recorded sales of 4.9 million euros and a profit of 110,600 euros. [2] However, the financial year 2005/2006 ended with a loss of 1.3 million euros. [3]
Borussia Dortmund, the owner of the company, was equipped by Goool.de from 1 July 2000 to 30 June 2004. However, as of the 2004/2005 season, Borussia Dortmund was again (as in 1990 to June 2000) equipped by Nike, and subsequently Kappa. [4]
Goool.de had also equipped other football clubs with its sportswear. But these were lower-league sides, including SCB Viktoria Köln (formerly SCB Prussia Cologne) from the Oberliga Nordrhein in 2002 and Kickers Offenbach from the Regionalliga Süd / 2. Bundesliga from 1 July 2004 to 30 June 2008 and 1. FC Dynamo Dresden from the Regionalliga Nord / 2. Bundesliga from 1 July 2002 to 30 June 2005.
For a short time, Goool.de also supplied equipment for ice hockey and curling. The German national ice hockey team wore off-field clothing from goool.de between October 2003 and May 2005 and EHC Dortmund were also equipped by the company in 2006/2007. The German Curling federation was equipped by goool.de from 1 April 2004 to 30 July 2005.
The company was never able to meet the original expectations of gaining permanent and notable market share in the German sportswear industry. The attempt to establish itself in the low-budget market, did not yield any significant results.
In 2006, Goool.de Sportswear GmbH bought back the stadium rights that were deposited by them. [5]
The business operations of Goool.de Sportswear GmbH, namely the production and sale of sports and leisure clothing, ceased on 30 June 2008. On 13 June 2008 the company name was changed into BVB Stadion Holding GmbH at the commercial registration. [6] The domain www.goool.de is now deserted.
Ballspielverein Borussia 09 e. V. Dortmund, often known simply as Borussia Dortmund or by its initialism BVB, or just Dortmund by International fans, is a German professional sports club based in Dortmund, North Rhine-Westphalia. It is best known for its men's professional football team, which plays in the Bundesliga, the top tier of the German football league system.
Roman Weidenfeller is a German former professional footballer who played as a goalkeeper for Bundesliga clubs 1. FC Kaiserslautern and Borussia Dortmund, as well as the Germany national team.
Sebastian Walter Kehl is a German former professional footballer who played as a defensive midfielder. He is currently the Sporting Director of Borussia Dortmund.
Michael Zorc is a German former footballer who played as a central midfielder.
Sebastian Rode is a German former professional footballer who played as a midfielder.
Mario Götze is a German professional footballer who plays for Bundesliga club Eintracht Frankfurt and the Germany national team. Although his favoured position is that of an attacking or central playmaker, Götze has also played as a winger or false nine.
The 2010–11 Regionalliga season was the seventeenth since its re-establishment after German reunification and the third as a fourth-level league within the German football league system. It was contested in three divisions with eighteen teams each.
Marvin Ducksch is a German professional footballer who plays as a striker for Bundesliga club Werder Bremen and the Germany national team.
Erik Durm is a German former professional footballer who played as a full-back.
The 2013–14 DFB-Pokal was the 71st season of the annual German football cup competition. It began on 2 August 2013 with the first of six rounds and ended on 17 May 2014 with the final at the Olympiastadion in Berlin. Bayern Munich went on to win the competition for the second season running, defeating Borussia Dortmund 2–0 in the final.
Julian Weigl is a German professional footballer who plays as a defensive midfielder for Bundesliga club Borussia Mönchengladbach. He has also represented the Germany national team.
Maximilian Marcus Philipp is a German professional footballer who plays as a forward for Bundesliga club SC Freiburg. He represented Germany internationally at youth levels U20 and U21.
The 2016–17 DFB-Pokal was the 74th season of the annual German football cup competition. Sixty-four teams participated in the competition, including all teams from the previous year's Bundesliga and the 2. Bundesliga. It began on 19 August 2016 with the first of six rounds and ended on 27 May 2017 with the final at the Olympiastadion in Berlin, a nominally neutral venue, which has hosted the final since 1985. The DFB-Pokal is considered the second-most important club title in German football after the Bundesliga championship. The DFB-Pokal is run by the German Football Association (DFB).
Steffen Tigges is a German professional footballer who plays as a striker for Bundesliga club 1. FC Köln.
The 2017–18 Bundesliga was the 55th season of the Bundesliga, Germany's premier football competition. It began on 18 August 2017 and concluded on 12 May 2018. The fixtures were announced on 29 June 2017.
The 2018–19 Bundesliga was the 56th season of the Bundesliga, Germany's premier football competition. It began on 24 August 2018 and concluded on 18 May 2019. It also marked the first season without Hamburger SV, previously the only team to have played in the top tier of German football in every season since the end of World War I.
Youssoufa Moukoko is a professional footballer who plays as a striker for Ligue 1 club Nice, on loan from Bundesliga club Borussia Dortmund. Born in Cameroon, he plays for the Germany national team.
The 2020–21 Bundesliga was the 58th season of the Bundesliga, Germany's premier football competition. It began on 18 September 2020 and concluded on 22 May 2021. The season was originally scheduled to begin on 21 August 2020 and conclude on 15 May 2021, though this was delayed due to postponement of the previous season as a result of the COVID-19 pandemic. The fixtures were announced on 7 August 2020.
The 2021–22 Bundesliga was the 59th season of the Bundesliga, Germany's premier football competition. It began on 13 August 2021 and concluded on 14 May 2022. The fixtures were announced on 25 June 2021.
The 2022–23 Bundesliga was the 60th season of the Bundesliga, Germany's premier football competition. It began on 5 August 2022 and concluded on 27 May 2023.