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| Company type | Subsidiary brand of baby diapers. |
|---|---|
| Founded | 1968 (test market as Kimbies) 1978 (as Kleenex Huggies) |
| Products | Diapers, training pants, baby wipes |
| Owner | Kimberly-Clark |
| Website | www.huggies.com |
Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark. Huggies were first test marketed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.
Kimberly-Clark started delving into the diaper market in 1966. They introduced the Kimbies brand of diapers in 1968. Kimberly-Clark scientist Frederick J. Hrubecky [1] designed the initial diaper and was granted a patent in 1973. Hrubecky experimented with diaper technology tha [2] t included body contouring which would adapt better than standard fit diapers. Kimberly-Clark installed $1 million of fold production equipment, including the first experimental folding machine in a mill in Memphis, Tennessee. Hrubecky incorporated diaper adhesive tapes that replaced safety pins after consumer tests in Denver and Salt Lake City proved they were one of the best features. Kimbies production suffered in the early 1970s after a strike occurred at the Memphis plant. In 1974, the adhesives were switched from plastisol to latex due to increased costs. This led to negative feedback due to latex being less durable. Engineers in the Memphis, Beech Island, South Carolina, and New Milford, Connecticut mills devised a wide variety of tissue machine designs that would eventually incorporate layers of absorbent padding of varying thickness. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December 1977. [3] [4]
Huggies are diapers designed for premature babies, newborns, and infants, with varieties available for both daytime and nighttime use. Additionally, Huggies is the creator of Pull-Ups and Natural Care Wipes.
Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. [5]
GoodNites is a line of disposable diapers made for children and adolescents who wet the bed at night. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand.
In Australia and certain other countries, Huggies diapers are typically marketed in gender-specific versions for boys and girls. [6]
A diaper or a nappy is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become wet or soiled, they require changing, generally by a second person such as a parent or caregiver. Failure to change a diaper on a sufficiently regular basis can result in skin problems around the area covered by the diaper.
Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, it is a registered trademark of Kimberly-Clark, applied to products made in 78 countries and sold in over 196.
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Pampers is an American brand for babies and toddlers products marketed by Procter & Gamble.
Pull-Ups is a brand of disposable diapers made under the Huggies brand of baby products. The product was first introduced in 1989 and became popular with the slogan "I'm a big kid now!" The training pants are marketed with purple packaging: boys' designs are blue and currently feature characters from the Disney Junior show Mickey Mouse Funhouse; girls' designs are purple with the Disney Junior show Minnie's Bow-Toons characters.
A wet wipe, also known as a wet towel, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individually wrapped for convenience or, in the case of dispensers, as a large roll with individual wipes that can be torn off. Wet wipes are used for cleaning purposes like personal hygiene and household cleaning; each is a separate product depending on the chemicals added and medical or office cleaning wipes are not intended for skin hygiene.
Goodnites are diapers designed for managing bedwetting. Goodnites are produced by Kimberly-Clark. The product has also been seen titled as Huggies Goodnites on official Huggies branded webpages.
Training pants are undergarments used by incontinent people, typically toddlers, as an aid for toilet training. They are intended to be worn in between the transition between wearing diapers but before they are ready to wear regular underpants. Training pants may be reusable and made of fabric, or they may be disposable. In the US, disposable training pants may also be referred to as "pull-ups", and in the UK, training pants are frequently referred to as nappy pants or trainer pants. The main benefit of training pants over diapers is that unlike traditional diapers, they can be easily pulled down in order to sit on a potty or toilet, and pulled back up for re-use after the person has used the toilet. The main benefit of wearing training pants over regular underpants is that if the person has an accident, they do not soil their environment.
Luvs is a brand of disposable diapers made by Procter & Gamble. Luvs were sold as "Deluxe" diapers in the late 1980s. In 1994 they became budget diapers. The Luvs brand also includes baby wipes.
Facial tissue and paper handkerchief refers to a class of soft, absorbent, disposable papers that are suitable for use on the face. They are disposable alternatives for cloth handkerchiefs. The terms are commonly used to refer to the type of paper tissue, usually sold in boxes, that is designed to facilitate the expulsion of nasal mucus from the nose (nose-blowing) although it may refer to other types of facial tissues such as napkins and wipes.
Carefree is an American brand of pantyliners from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care.
A cloth diaper or a cloth nappy, also known as reusable diaper or reusable nappy, is a diaper made from textiles such as natural fibers, human-made materials, or a combination of both. Cloth diapers are in contrast to disposable diapers, made from synthetic fibers and plastics. They are often made from industrial cotton which may be bleached white or left the fiber's natural color. Other natural fiber cloth materials include wool, bamboo, and unbleached hemp. Human-made materials such as an internal absorbent layer of microfiber toweling or an external waterproof layer of polyurethane laminate (PUL) may be used. Polyester fabrics microfleece or suedecloth are often used inside cloth diapers as a "stay-dry" wicking liner because of the non-absorbent properties of those synthetic fibers.
Andrex is a British brand of toilet roll. It is owned by the American company Kimberly-Clark. The "Andrex Puppy", a Labrador Retriever puppy that appears on the company's television advertisements, is synonymous with the brand.
A swim diaper or swim nappy is a diaper that is made for those who have fecal incontinence, which is worn underneath a bathing suit, or as a bathing suit. Swim diapers can be reusable and disposable. They are not intended to be absorbent, but only to contain solid waste (feces); the lack of absorbency prevents the swim diaper from swelling with water.
Cottonelle is an American brand of toilet paper produced by Kimberly-Clark. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the Kleenex brand.
Kimberly-Clark de México(KCM) is a Mexican company that engages in the manufacture and commercialization of disposable products for daily use by consumers within and away-from home in Mexico and internationally. The company's products include diapers and childcare products, feminine pads, incontinence care products, bath tissue, napkins, facial tissue, hand and kitchen towels, wet wipes and health care products. Today the company has 8 000 direct employees and over 10 thousand indirect jobs.
A wetness indicator is a common feature in many disposable diapers and toilet training pants. It is a feature that reacts to exposure of liquid as a way to discourage the wearer to urinate in the training pants, or as an indicator to a caregiver that a diaper needs changing.
Depend is a brand of absorbent, disposable underwear and undergarments for people with urinary or fecal incontinence. It is a Kimberly-Clark brand, and positions its products as an alternative to typical adult diapers. Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
Dyper, popularly known as DYPER, is an American brand of plant-based diapers. Founded in 2014 by Sergio Radovcic, Dyper was founded to create a 'safely compostable diaper', minimizing environmental impact. The company's main product, their bamboo diapers, are sold both direct to consumer on a subscription model, and in retail stores.