Identity Digital

Identity Digital Inc.

Company type	Private
Industry	Domain name registry Domain name registrar
Predecessor	Donuts
Founded	2010 (2010) (as Donuts) June 2022 (as Identity Digital)
Headquarters	Bellevue, Washington , U.S.
Key people	Akram Atallah, CEO
Owner	Ethos Capital
Website	identity.digital

Identity Digital Inc. is a company with affiliated entities that operate in the domain name industry, including a domain name registrar and registry services provider. ^{[1] [2] [3]} It is owned by the private equity firm Ethos Capital. The company acquired the registry operator and back-end registry services divisions of Afilias, Inc. in 2020. Both Donuts Inc. (the parent company) and Afilias Inc. were rebranded and brought under the single company brand name Identity Digital in 2022. ^[4]

Companies

Donuts Inc

Donuts Inc. was a parent company with affiliated entities that operated in the domain name industry, including a domain name registrar and registries, that provided paid domain names via its subsidiaries’ registry operator status (for example, managing the .social gTLD) and contracts between its subsidiaries and other registries and registrars. ^{[5] [6] [7] [8]}

Afilias

Afilias was founded in October 2000 by a group of 19 major domain name registrars. ^{[9] [10]} In November 2020, Afilias was acquired by the domain name registry operator Donuts. ^[11]

Managed TLDs

Identity Digital / Donuts is either the ICANN-approved sponsor organization or owns controlling interest in the ICANN-approved sponsor organization for 271 top-level domains, ^[12] approximately 42% of all generic TLDs. ^{[n 1] [13]}

Business

• .limited
• .ltd
• .management
• .network
• .partners
• .sarl
• .services
• .solutions
• .ventures
• .support
• .associates
• .business
• .careers
• .center
• .consulting
• .company
• .enterprises
• .gmbh (company with limited liability, German legal entity)
• .group
• .industries
• .international
• .企业 (enterprise)

Education

• .academy
• .church
• .education
• .institute
• .mba
• .school
• .schule (school)
• .university
• .degree

Entertainment

• .bingo
• .bet
• .casino
• .dating
• .dog
• .events
• .games
• .movie
• .lotto
• .show
• .singles
• .theater
• .actor
• .band
• .dance
• .live
• .poker
• .rocks
• .studio
• .video
• .游戏 (games)
• .娱乐 (entertainment)

Financial

• .accountants
• .capital
• .cash
• .claims
• .credit
• .creditcard
• .estate
• .exchange
• .finance
• .financial
• .fund
• .global
• .holdings
• .insure
• .investments
• .llc
• .loans
• .money
• .report
• .tax

Fun Domains

• .cool
• .exposed
• .fail
• .black
• .red
• .gripe
• .jetzt (now in German)
• .ninja
• .blue
• .pink
• .wtf (WTF means usually "what the fuck" in internet slang)
• .life
• .green
• .pet

Healthcare

• .care
• .clinic
• .dental
• .dentist
• .doctor
• .healthcare
• .hospital
• .rehab
• .rip
• .surgery
• .vet
• .vision

Home and Construction

• .plumbing
• .lighting
• .repair
• .tools
• .cleaning
• .builders
• .construction
• .contractors
• .works
• .glass
• .parts
• .pro
• .supplies
• .supply
• .tires

Legal

• .legal
• .attorney
• .lawyer

News and Information

• .bio
• .chat
• .directory
• .fyi (for your information)
• .info
• .memorial
• .tips
• .reviews
• .news
• .media
• .today

Photography

• .camera
• .equipment
• .gallery
• .graphics
• .photography
• .photos
• .pictures

Political and Military

• .democrat
• .republican
• .vote
• .army
• .airforce
• .voto
• .navy
• .family

Real Estate

• .apartments
• .camp
• .community
• .condos
• .farm
• .house
• .immo
• .land
• .lease
• .maison
• .properties
• .rentals
• .villas
• .haus (house)
• .mortgage
• .immobilien (property)

Sports and Fitness

• .bike
• .coach
• .football
• .golf
• .hockey
• .pro
• .run
• .soccer
• .team
• .tennis
• .training
• .ski
• .futbol
• .rocks
• .expert
• .guru
• .fan
• .fitness

Style and Fashion

• .boutique
• .clothing
• .diamonds
• .florist
• .furniture
• .gold
• .jewelry
• .salon
• .shoes
• .style
• .toys
• .watch
• .moda (people/organizations interested in fashion and style)

Technology

• .codes
• .computer
• .domains
• .systems
• .technology
• .engineer
• .engineering
• .energy
• .mobi
• .solar
• .software
• .网站 (web)
• .移动 (mobile)

Travel and Geography

• .travel
• .city
• .cruises
• .flights
• .guide
• .holiday
• .asia
• .irish
• .place
• .reise (travel)
• .viajes (trip)
• .tours
• .town
• .vacations
• .reisen (travel, plural or verb)
• .voyage
• .cab
• .limo
• .zone
• .world
• .taxi

Shopping and Retail

• .bargains
• .cards
• .cheap
• .coupons
• .deals
• .delivery
• .direct
• .discount
• .express
• .gifts
• .gratis (free)
• .plus
• .shopping
• .tienda (store)
• .sale
• .promo
• .kaufen (buy)
• .market
• .auction
• .forsale
• .商店 (shop/store)

Food and Beverage

• .cafe
• .catering
• .coffee
• .kitchen
• .pizza
• .recipes
• .restaurant
• .vin (wine)
• .wine
• .fish
• .pub

Marketing and Communications

• .agency
• .digital
• .email
• .marketing
• .media
• .productions
• .social
• .studio

Notes

1. Many of these TLDs are operated under a different business name, which are subsidiaries of Identity Digital. As of January 2026, there are 638 generic TLDs in total (546 English, 44 non-English, 48 internationalized; from List of Internet top-level domains).

References

1. Allemann, Andrew (2022-06-22). "Donuts rebrands to Identity Digital". Domain Name Wire | Domain Name News. Retrieved 2022-07-12.
2. "Home". Donuts Inc. Retrieved 2022-07-12.
3. "Visit the Top Level Domain (TLD) Registry Services and DNS Solutions Experts | Afilias". afilias.info. Retrieved 2022-07-12.
4. "Donuts Fills Branding Holes with a More Relevant New Name - Identity Digital". www.dnjournal.com. Retrieved 2025-04-26.
5. "Donuts Inc.'s major play for new Web domain names raises eyebrows". washingtonpost.com. Retrieved 24 September 2012.
6. "Analysis | The Cybersecurity 202: Internet domain names are ripe for scam during coronavirus crisis". Washington Post. ISSN   0190-8286 . Retrieved 2022-07-12.
7. "Domain name company Donuts Inc. is gobbled up by private equity firm". www.bizjournals.com. Retrieved 2022-07-12.
8. "Donuts Raises Secures Finances to Buy Rightside". www.bizjournals.com. Retrieved 2022-07-12.
9. "GMO Internet Group History". October 3, 2000. Retrieved February 4, 2016.
10. Portal, Presse (October 3, 2000). "World's Leading Internet Domain Name Registrars Unite to Create Top Level Domain With Global Appeal". Press Relations Presse Portal. Archived from the original on April 8, 2014. Retrieved January 3, 2014.
11. Neylon, Michele (November 19, 2020). "Donuts to Buy Afilias". InternetNews.me. Retrieved November 19, 2020.
12. domains. "Our Domains". Identity Digital. Retrieved 2026-01-28.
13. "What Is a Top-Level Domain? TLDs Explained with Examples". Semrush Blog. Retrieved 2024-01-12.

External links

• Official website