Instant breakfast

Last updated
Instant breakfast
Type Instant food
Course Breakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink. [1] [2] Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults. [2]

Contents

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods [2] such as bacon and eggs, [1] [2] oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials in 2022) [3] was introduced in 1964. [4] It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar. [2] It is typically prepared with milk, [2] and is available in different flavors, such as chocolate, vanilla and strawberry. [5] Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

See also

Related Research Articles

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<span class="mw-page-title-main">Breakfast cereal</span> Processed food made from grain

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<span class="mw-page-title-main">Oatmeal</span> Preparation of oat groats through grinding, steel-cutting or rolling

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Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and does not need to be refrigerated, due to its low moisture content. Another purpose is to reduce its bulk for the economy of transportation. Powdered milk and dairy products include such items as dry whole milk, nonfat (skimmed) dry milk, dry buttermilk, dry whey products and dry dairy blends. Many exported dairy products conform to standards laid out in Codex Alimentarius.

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

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<span class="mw-page-title-main">Instant soup</span>

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<span class="mw-page-title-main">Instant pudding</span>

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<span class="mw-page-title-main">Nesquik</span> Brand of products made by Nestlé

Nesquik is a brand of food products made by Swiss company Nestlé. In 1948, Nestlé launched a drink mix for chocolate-flavored milk called Nestlé Quik in the United States; this was released in Europe during the 1950s as Nesquik.

<span class="mw-page-title-main">Meal</span> Eating that takes place at a specific time

A meal is an eating occasion that takes place at a certain time and includes consumption of food. The names used for specific meals in English vary, depending on the speaker's culture, the time of day, or the size of the meal.

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Pea milk is a type of plant milk. It is made using pea protein extracted from yellow peas, usually in combination with water, sunflower oil, micronutrients added for food fortification, thickeners, and phosphates. Commercial pea milk typically comes in sweetened, unsweetened, vanilla and chocolate flavors. It is marketed as a more environmentally-friendly alternative to almond milk and a non-GMO alternative to soy milk. It is a suitable product for people with soy allergies.

References

  1. 1 2 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. 1 2 3 4 5 6 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
  3. "Carnation Breakfast Essentials gets a makeover for a new generation of sipping". 26 January 2022.
  4. The 1960s - Edward J. Rielly. p. 98.
  5. Breakfast: A History - Heather Arndt Anderson. p. 23.

Further reading