OnePoll

Last updated
OnePoll
Industry Market Research
Founded2002
Headquarters
London
,
UK
Number of locations
four (2010)
Area served
UK & US
ServicesSurvey & polling, product testing, public relations, international market research, pre and post campaign evaluation, brand research, tracking studies and usage and attitude tests
Parent SWNS Media Group
Website onepoll.com

OnePoll is an international market research agency specialising in PR surveys, consumer insights and opinion polling.

Contents

It has offices in London, Bristol, New York and San Diego. [1] The company is owned by SWNS Media Group, which is the UK's largest independent press agency and newswire service.

History

OnePoll was set up to run surveys to aid the PR industry and works for PR agencies including Pegasus PR, Red Consultancy and Ketchum. [2] OnePoll research has been featured in national newspapers, on radio, TV, mobiles and online. [3]

In 2010, OnePoll expanded into research targeted specifically at the marketing and advertising sectors. [1] [4] They also expanded into new territories for polling purposes, with panel registration sites being launched in France, Italy, Germany, Spain and the United States. [2]

In 2010, the company moved into mobile polling with the launch of an iPhone app which is available for use in the U.S. and UK. [5]

Related Research Articles

<span class="mw-page-title-main">MSN</span> Collection of Internet sites

MSN is an American web portal and related collection of Internet services and apps for Windows and mobile devices, provided by Microsoft and launched on August 24, 1995, alongside the release of Windows 95.

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

<span class="mw-page-title-main">Rakuten</span> Japanese e-commerce company

Rakuten Group, Inc. (楽天グループ株式会社) is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing Fintech, digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth-most used mobile carrier, Rakuten Mobile. Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, and its revenues totalling US $12.8 billion as of 2021. Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2022, and the Golden State Warriors of the NBA as of 2022. It is sometimes referred to as the "Amazon of Japan".

WeatherBug is a brand based in New York City that provides location-based advertising to businesses. WeatherBug consists of a mobile app reporting live and forecast data on hyperlocal weather to consumer users.

The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.

The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket."

Mobile television is television watched on a small handheld or mobile device, typically developed for that purpose. It includes service delivered via mobile phone networks, received free-to-air via terrestrial television stations, or via satellite broadcast. Regular broadcast standards or special mobile TV transmission formats can be used. Additional features include downloading TV programs and podcasts from the Internet and storing programming for later viewing.

<span class="mw-page-title-main">Gallup, Inc.</span> American analytics and advisory company

Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit.

Truphone is a GSMA-accredited global mobile network that operates its service internationally. The company is headquartered in London and has offices in ten other countries, being spread across four continents.

BabyCenter is an online media company based in San Francisco, New York City, Chicago, and Los Angeles that provides information on conception, pregnancy, birth, and early childhood development for parents and expecting parents. BabyCenter operates 9 country and region specific properties including websites, apps, emails, print publications, and an online community where parents can connect on a variety of topics. Users of the website can sign up for free weekly email newsletters that guide them through pregnancy and their child's development.

Microsoft engineering groups are the operating divisions of Microsoft. Starting in April 2002, Microsoft organised itself into seven groups, each an independent financial entity. In September 2005, Microsoft announced a reorganization of its then seven groups into three. In July 2013, Microsoft announced another reorganization into five engineering groups and six corporate affairs groups. A year later, in June 2015, Microsoft reformed into three engineering groups. In September 2016, a new group was created to focus on artificial intelligence and research. On March 29, 2018, a new structure merged all of these into three.

SWNS Media Group is a British news agency and media company with six subdivisions, including SWNS, 72point, InsideMedia, OATH, OnePoll and Talk to the Press.

Novarra was a mobile internet software company founded in 2000 and based in Itasca, Illinois, United States. It created web-based services such as web internet access, portals, videos, widgets and advertising for mobile devices. Novarra provided access to the internet and other services through wireless handsets, PDAs and laptops and sold directly to operators, mobile handset manufacturers and internet brand companies. In 2010, Nokia acquired 100% of Novarra's shares.

<i>Pocket Gamer</i> Website and magazine focused on mobile, portable, and handheld video games

Pocket Gamer is a video game website and former print magazine that focuses on mobile, portable and handheld games. It was launched in 2005 by Steel Media Limited.

<span class="mw-page-title-main">PSB Insights</span> Company

PSB Insights is a consultancy firm founded in 1997 by Mark Penn and Douglas Schoen.

<span class="mw-page-title-main">Link Motion Inc</span>

Link Motion Inc, formerly NetQin and NQ Mobile, is a multinational technology company that develops, licenses, supports and sells software and services that focus on the smart ride business. Link Motion sells carputers for car businesses, consumer ride sharing services, as well as legacy mobile security, productivity and other related applications. Link Motion maintains dual headquarters in Dallas, Texas, United States and Beijing, China. A Court Receiver, lawyer Robert Seiden, was appointed over Link Motion in February 2019 in the United States in the federal district court in the Southern District of New York by Judge Victor Marrero. The Receiver removed Wenyong “Vincent” Shi as chairman and chief executive officer, and replaced him by appointing Mr. Lilin “Francis” Guo.

Opinium is a market research and insight agency established on 7 September 2007. It is headquartered in New York and London. Its chief executive is James Endersby. The agency works across five practice areas: Brand & Communications, Product & Service Development, Stakeholder Research, and Thought Leadership. It is chiefly known for its full service market research and insight consultancy for clients ranging from Vodafone, Unilever, Santander, MetLife, Dawn Foods, Direct Line Insurance, Itsu, Next, Amnesty International, to the London School of Economics and Canderel.

Invitation Digital Ltd is a mobile marketing company based in Bristol, UK, best known for running the website vouchercloud.

<span class="mw-page-title-main">Alamy</span> British stock photography agency

Alamy Limited is a British privately owned stock photography agency launched in September 1999. It is an online supplier of stock images, videos, and other image material. Their content comes from agencies and independent photographers, or are collected from news archives, museums, national collections, and public domain content copied from Wikimedia Commons. Its headquarters are in Milton Park, near Abingdon, Oxfordshire, United Kingdom. It has a development and operations centre at Technopark in Trivandrum, Kerala, India, and a sales office in Brooklyn, New York, United States.

Morning Consult is an American business intelligence company established in 2014. It was named one of the fastest growing technology companies in North America by Deloitte in both 2018 and 2019 and was valued at more than one billion dollars in June 2021. The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.

References

  1. 1 2 "New MD for research firm OnePoll". The Drum. 8 October 2010.
  2. 1 2 "OnePoll looks for international growth ahead of AIM listing". research-live.com. 2 November 2009.
  3. "Custom Research & PR Surveys | OnePoll.us | New York, California, Texas".
  4. "OnePoll appoints consumer trendspotter William Higham managing director". research-live.com. 8 October 2010.
  5. "OnePoll unveils iPhone survey app". research-live.com. 2 November 2010.