P. N. Gadgil Jewellers

Last updated

P. N. Gadgil Jewellers
Company type Private
Industry Jewellery
Founded29 November 1832;191 years ago (1832-11-29)
FounderGanesh Gadgil
Divisions
  • P. N. Gadgil & Sons (est. 1832 in Sangli)
  • P. N. Gadgil & Company (est. 1958 in Pune)

P.N.Gadgil Jewellers Limited, also known as Purshottam Narayan Gadgil Jewellers, is an Indian jewelry company founded by Ganesh Gadgil in Sangli in 1832. It's one of the oldest jewelry companies in India, known for its production of jewelry distinctive to the Maharashtra region. [1] [2] As of September 2022, PNG Jewellers had 35 stores globally, with 33 in India, one in the USA, and another in Dubai. [3]

Contents

History

The company was established as Gadgil Jewellers in Sangli on 29 November 1832, by Ganesh Gadgil. Lacking a store, the business was initially run on the pavement of a busy thoroughfare in the city. [4] [5] Gadgil moved the business to a wada he purchased in Sangli in 1860. [6] Under Gadgil's father, the family had previously served as savakars to the Kolhatkar and Modak families of the Princely state of Sangli, and were thus accorded the office of royal jeweller to the Patwardhan kings of the State after the establishment of their jewellery business. [7]

Gadgil initially intended all three of his sons to succeed him in the business, but after his eldest son Ramchandra became a moneylender and dairy proprietor, and his youngest son Gopal became a lawyer and went on to set up a clothing store, the business was continued by his middle son Narayan and his descendants. After the birth of his eldest grandson Purshottam in 1874, Gadgil changed the name of the company to P. N. Gadgil Jewellers, believing that his grandson's name (Purshottam) would bring the business good luck. [8] [5]

After Gadgil's death in 1890, the company was managed by his son Narayan Gadgil and Narayan's three sons. After Narayan Gadgil's death in 1920, the company was managed by Purshottam and his younger brothers Ganesh Gadgil II and Vasudev Gadgil. After Purshottam's death in 1954, the company's management was inherited by his younger brothers and their sons. In 1958, Anant "Dajikaka" Gadgil, a younger son of Ganesh Gadgil II, and Vishwanath Gadgil (son of Vasudeo Gadgil) set up a branch of the company in Pune under the name P. N. Gadgil Jewellers & Company. [9] [10] After 1958, the two branches of the company continued to function under the same brand. Dajikaka Gadgil, Vishwanath Gadgil and Laxman Gadgil managed the business in Pune, where as Vasudev's son Hari and Shankar (Dajikaka's elder brother) managed the company in Sangli. [11] After Vasudev Gadgil's death in 1965, the Sangli branch of the company was inherited by his son Hari and Ganesh's son Shankar, son of Ganesh and their sons Yashawant, until their own deaths in 2005 and 1980, respectively. [12] Now Sangli branch is managed by Hari's sons Dhananjay and Ganesh and his grandson Siddharth along with Shakar's sons Prakash and grandsons Milind, Raju and Sameer. The two branches were formally separated in 2012, with the Pune branch operating as P. N. Gadgil & Company. [13] Dajikaka Gadgil died in 2014, and few stores of Pune branch of the company was inherited by his son and grandson. [14] [15] [16] In 2014, the company started a diamond manufacturing unit in Mumbai with a capacity to produce 5,000 pieces a month. [17]

In 2015, P N Gadgil Jewellers expanded its operations by opening nine new stores across various states in India, including Maharashtra, Goa, Madhya Pradesh, and Karnataka. [18] They also expanded their business internationally by opening stores in the US and Dubai and collaborated with fashion designer Tarun Tahiliani to launch their own brand of silver jewelry. [19]

Operations

Since 2015, the Pune branch of the company, P. N. Gadgil & Company, has expanded operations using a franchising model across various cities in Maharashtra, [20] and in the United States, and the United Arab Emirates. [21] [22] [23]

Promotions

The Pune branch has also become associated with several Bollywood celebrities, being endorsed by Madhuri Dixit, [24] Salman Khan, Raveena Tandon, and Sushmita Sen. They have also provided jewellery to several Bollywood productions, most notably Bajrangi Bhaijan and Bajirao Mastani . [25] The company has provided jewelry to Marathi movies like Balgandharva and Katyar Kaljat Ghusali, among others. [26]

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References

  1. ↑ Association for Contemporary Jewellery (18 November 2007). Jewellers Directory. A&C Black. ISBN   978-0-7136-8409-4. P. N. Gadgil Jewellers
  2. ↑ Sabyasachi, Dasgupta; Priya, Grover (20 July 2018). Optimizing Millennial Consumer Engagement With Mood Analysis. IGI Global. p. 195. ISBN   978-1-5225-5691-6.
  3. ↑ Ghosal, Sutanuka (12 September 2022). "PNG Jewellers set to revitalise its silver jewellery brand across 35 stores". The Economic Times. ISSN   0013-0389 . Retrieved 29 February 2024.
  4. ↑ Joshi, P. K. (1989). Gadgil Kulavruttanta[The Gadgil Family Genealogy Almanac] (in Marathi). Pune. p. 93.{{cite book}}: CS1 maint: location missing publisher (link)
  5. 1 2 Deshpande, Renuka (11 September 2011). "Gadgil Jewellers 179-year-old journey from footpath to international showrooms". DNA .
  6. ↑ Joshi (1989), p. 93.
  7. ↑ Joshi (1989), pp. 93, 95.
  8. ↑ Joshi (1989), pp. 95.
  9. ↑ Joshi (1989), pp. 95–97.
  10. ↑ Bhargava, Gopal K.; Bhatt, S. C. (2006). Land and People of Indian States and Union Territories: In 36 Volumes. Maharashtra. Gyan Publishing House. p. 336. ISBN   978-81-7835-372-2. P. N. Gadgil and Company - Licence and Address
  11. ↑ Joshi (1989), pp. 96–99.
  12. ↑ Joshi (1989), pp. 98.
  13. ↑ Bulletin of the Institution of Engineers (India). University of Illinois at Urbana-Champaign: Institution of Engineers (India). 1979. p. 13. P N Gadgil & Co, Jewellers of Poona
  14. ↑ "PNG & Sons: A gem among luxury jewellers". The Economic Times . 26 February 2021.
  15. ↑ "P N Gadgil Jewellers founder 'Dajikaka' dead". The Indian Express . 11 January 2014. Three founders of the P N Gadgil Jewellers are dead. others branches are owned by Akshay and Rohan, grandsons of Laxman and Ajit, son of Vishwanath.
  16. ↑ Pahwa, Saloni (January 2016). Haute Brides & Honeymoons. Pioneer Book Co. Pvt. Ltd. p. 71.
  17. ↑ "पी. एन. गाडगीळ ज्वेलर्सचे हिरेजडीत दागिने निर्मितीत". Loksatta (in Marathi). 24 December 2014. Retrieved 29 February 2024.
  18. ↑ "P N Gadgil Jewellers expands business". Business Standard.
  19. ↑ "PN Gadgil Jewellers forays into silver fashion jewellery". The Economic Times. 12 January 2015. ISSN   0013-0389 . Retrieved 29 February 2024.
  20. ↑ Bombay: The City Magazine. University of California: Living Media India. 1989. p. 54.
  21. ↑ "P N Gadgil Jewellers expands business". Business Standard . 11 January 2015.
  22. ↑ "PNG Jewellers get into franchise mode". The Times of India . 26 July 2018.
  23. ↑ "A jewel in their crown: How PNG Sons became a leading jewellery brand with over 186 years of legacy". The Economic Times . 21 February 2020. Retrieved 9 April 2022.
  24. ↑ Ghosal, Sutanuka (14 February 2015). "PN Gadgil Jewellers rope in Salman Khan, Madhuri Dixit for global endorsements". The Economic Times .
  25. ↑ Goel, Hemul (23 July 2015). "Exclusive: Fashion designer Anju Modi decodes Bajirao Mastani's look". India Today . Delhi.
  26. ↑ "A jewel in their crown: How PNG Sons became a leading jewellery brand with over 186 years of legacy". The Economic Times . 21 February 2020. Retrieved 9 April 2022.
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