Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics, digital electronics, and digital economics, have enabled marketers to deploy more effective real-time and prolonged customer experience personalization tactics.
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.
A captive portal is a web page accessed with a web browser that is displayed to newly connected users of a Wi-Fi or wired network before they are granted broader access to network resources. Captive portals are commonly used to present a landing or log-in page which may require authentication, payment, acceptance of an end-user license agreement, acceptable use policy, survey completion, or other valid credentials that both the host and user agree to adhere by. Captive portals are used for a broad range of mobile and pedestrian broadband services – including cable and commercially provided Wi-Fi and home hotspots. A captive portal can also be used to provide access to enterprise or residential wired networks, such as apartment houses, hotel rooms, and business centers.
BugMeNot is an Internet service that provides usernames and passwords allowing Internet users to bypass mandatory free registration on websites. It was started in August 2003 by an anonymous person, later revealed to be Guy King, and allowed Internet users to access websites that have registration walls with the requirement of compulsory registration. This came in response to the increasing number of websites that request such registration, which many Internet users find to be an annoyance and a potential source of email spam.
Apple Open Collaboration Environment (AOCE) is a collection of messaging-related technologies introduced for the Classic Mac OS in the early 1990s. It includes the PowerTalk mail engine, which is the primary client-side interface to the system, the PowerShare mail server for workgroup installations, and a number of additional technologies such as Open Directory, encryption, and digital signature support.
Single sign-on (SSO) is an authentication scheme that allows a user to log in with a single ID to any of several related, yet independent, software systems.
Java Authentication and Authorization Service, or JAAS, pronounced "Jazz", is the Java implementation of the standard Pluggable Authentication Module (PAM) information security framework. JAAS was introduced as an extension library to the Java Platform, Standard Edition 1.3 and was integrated in version 1.4.
The Windows Registry is a hierarchical database that stores low-level settings for the Microsoft Windows operating system and for applications that opt to use the registry. The kernel, device drivers, services, Security Accounts Manager, and user interfaces can all use the registry. The registry also allows access to counters for profiling system performance.
A one-time password (OTP), also known as a one-time PIN, one-time authorization code (OTAC) or dynamic password, is a password that is valid for only one login session or transaction, on a computer system or other digital device. OTPs avoid several shortcomings that are associated with traditional (static) password-based authentication; a number of implementations also incorporate two-factor authentication by ensuring that the one-time password requires access to something a person has as well as something a person knows.
A digital identity is data stored on computer systems relating to an individual, organization, application, or device. For individuals, it involves the collection of personal data that is essential for facilitating automated access to digital services, confirming one's identity on the internet, and allowing digital systems to manage interactions between different parties. It is a component of a person's social identity in the digital realm, often referred to as their online identity.
OpenID is an open standard and decentralized authentication protocol promoted by the non-profit OpenID Foundation. It allows users to be authenticated by co-operating sites using a third-party identity provider (IDP) service, eliminating the need for webmasters to provide their own ad hoc login systems, and allowing users to log in to multiple unrelated websites without having to have a separate identity and password for each. Users create accounts by selecting an OpenID identity provider, and then use those accounts to sign on to any website that accepts OpenID authentication. Several large organizations either issue or accept OpenIDs on their websites.
Federated search retrieves information from a variety of sources via a search application built on top of one or more search engines. A user makes a single query request which is distributed to the search engines, databases or other query engines participating in the federation. The federated search then aggregates the results that are received from the search engines for presentation to the user. Federated search can be used to integrate disparate information resources within a single large organization ("enterprise") or for the entire web.
In computer network security, session fixation attacks attempt to exploit the vulnerability of a system that allows one person to fixate another person's session identifier. Most session fixation attacks are web based, and most rely on session identifiers being accepted from URLs or POST data.
A password manager is a computer program that allows users to store and manage their passwords for local applications or online services such as web applications, online shops or social media. A web browser generally has a built in version of a password manager. These have been criticised frequently as many have stored the passwords in plaintext, allowing hacking attempts.
In computer security, logging in is the process by which an individual gains access to a computer system or program by identifying and authenticating themselves.
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data.
A roaming user profile is a file synchronization concept in the Windows NT family of operating systems that allows users with a computer joined to a Windows domain to log on to any computer on the same domain and access their documents and have a consistent desktop experience, such as applications remembering toolbar positions and preferences, or the desktop appearance staying the same, while keeping all related files stored locally, to not continuously depend on a fast and reliable network connection to a file server.
A user is a person who utilizes a computer or network service. A user often has a user account and is identified to the system by a username . Some software products provide services to other systems and have no direct end users.
A Microsoft account or MSA is a single sign-on personal user account for Microsoft customers to log in to consumer Microsoft services, devices running on one of Microsoft's current operating systems, and Microsoft application software.
Social login is a form of single sign-on using existing information from a social networking service such as Facebook, Twitter or Google, to login to a third party website instead of creating a new login account specifically for that website. It is designed to simplify logins for end users as well as provide more reliable demographic information to web developers.
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