Shinola (retail company)

Last updated

Shinola
Company typePrivate
Industry Lifestyle brand
FoundedJune 2011;12 years ago (2011-06)
FounderTom Kartsotis
Headquarters Cass Corridor,
Detroit, Michigan
,
US
Key people
  • Tom Kartsotis
  • Steve Bock
Number of employees
c. 400 (2014)
Website shinola.com

Shinola is an American lifestyle brand based in Detroit, Michigan. It produces and sells watches, bicycles, leather goods, clocks, home goods, and jewelry. [1] Founded in 2011, Shinola takes its name from a common saying that harkens back to the defunct Shinola shoe polish company. The company was founded by Tom Kartsotis and is owned and operated by Texas-based investment group Bedrock Group LP. [2] [3]

Contents

History

A tin of original Shinola shoe polish Shinola.jpg
A tin of original Shinola shoe polish

The original Shinola shoe polish brand was founded in Rochester, New York in 1877, [4] and went out of business in 1960. [5] The Detroit-based retail company was founded in 2011 by Tom Kartsotis under his investment company, Bedrock. [3] [6] Kartsotis, previously a founder of Fossil Group, wanted to create a high end American watch manufacturing brand to rival Swiss watchmakers at a lower price point. [7] Bedrock decided to acquire the Shinola brand after an associate used the World War I-era expression "You don't know shit from Shinola" as a rejoinder to Kartsotis's stated ambitions for the company. Unexpectedly, the joke generated a serious discussion about restoring the Shinola brand. [8] [9] Market surveys established that when faced with a choice of paying $5 USD for a pen from China, $10 USD for one made in the United States, and $15 USD for a pen made in Detroit, consumers would be willing to pay a premium for the last one. [8]

Every Shinola watch is technically assembled in the United States. [8] [10] [11] However, many parts used in Shinola watches are manufactured in Europe, China, and Thailand. Certain components' factories are owned by companies based in Switzerland. [8] [12] [13] [14] At the time of the company's founding in 2011, no American watchmaker had produced watches at scale since the late 1960s, with U.S.-based watchmaking relegated to select specialty companies such as RGM in Lancaster, Pennsylvania. [15] [16] Shinola's tagline was "Where American is Made", [upper-alpha 1] but that was abandoned after the Federal Trade Commission requested changes in certain marketing and labeling practices. The company has actively utilized Detroit's reputation as a worldwide manufacturing hub in its marketing of the brand. [6] [18]

The company's headquarters and watch factory are housed within the College for Creative Studies (CCS) on the fourth and fifth floors of the Alfred A. Taubman Building in Detroit, a former automotive research lab. [19] [20] Shinola's occupation of the CCS space at first occurred by accident when Bedrock officials, seeking a manufacturing site after resolving to rebuild Shinola, visited the College and the elevator unexpectedly opened on the fifth floor, which was vacant at the time. They decided to transform the 30,000 square feet (2,800 m2) of vacant space into their watch factory and company headquarters. [8] [10] To build out the watch factory, the company partnered with Ronda, which also brought in expert watchmaking veterans to train Shinola's watch assemblers, all of whom had no prior experience in watchmaking. Currently, the factory has the capacity to finish the assembly of 500,000 watches in a production year. [21]

Most of the workers assembling watches are local to Detroit, and many of them come from automotive manufacturing. [22] Since the company's founding in 2011, it has grown to over 400 employees as of 2021. [23] [24]

In 2021, Shinola partnered with Crate and Barrel to create a 115-piece furniture line and with the Ford Motor Company to create a concept for the Lincoln Aviator at the Pebble Beach Concours d'Elegance. [25] [26] [27]

Products

The Shinola retail location at The Shops at Prudential Center in Boston, Massachusetts. Shinola Retail Location in Boston Massachusetts.jpg
The Shinola retail location at The Shops at Prudential Center in Boston, Massachusetts.

Watches

Shinola began by producing watches with quartz analog movements. [28] The company's first watch was released in March 2013. Produced in an edition of 2,500 and available in two sizes, The Runwell Limited Edition 47mm sold out in one week, with the last 40mm watch selling out in under two weeks. The watches sold for $550 USD, and approximately 35% of the sales came from Michigan. [29]

In December 2013, [30] [31] [32] [33] Shinola released its second limited edition watch, The Wright Brothers Limited Edition watch. It is the first watch in the Great Americans Series, which was released in conjunction with a limited edition bicycle. [upper-alpha 2] The series has released subsequent watches honoring other Great Americans, including Henry Ford (2014), Muhammad Ali (2015), Maya Angelou (2016), Jackie Robinson (2017), the Statue of Liberty (2018), Minoru Yamasaki (2019) and Motown legend Smokey Robinson (2020). The 2021 collection honors Jake Burton Carpenter, founder of Burton Snowboards. [35] [36]

In September 2014, Shinola released The Lattice, a limited edition wristwatch created in partnership with Oscar de La Renta. The 36mm women’s watch was manufactured in Detroit in a limited edition of 250. Purchase included a hardcover book created exclusively for the project which complements the timepiece by offering an in-depth look at Oscar de la Renta and his work. [37]

In 2014, Shinola released The Black Blizzard titanium wristwatch in 48mm and 42mm as well as the next Signature Series limited editions watch, The Henry Ford Pocket Watch. The company also produces a number of different watch styles on a non-limited edition basis, including The Birdy, The Gomelsky, The Runwell Chronograph, The Runwell Sport, The Runwell Sport Chrono, The Detrola, Sea Creatures and The Brakeman. [13] [38] [39] [40]

In response to public demand, the company unveiled its first mechanical watch, the Lake Erie Monster, in November 2017. Shinola attributed the delay to the time it took its Swiss suppliers to finish making the mechanical movement. [41]

In May 2021, Shinola released its first automatic chronograph, the Canfield Speedway. [42]

Bicycles

Shinola bicycles include three models: the single-speed Detroit Arrow, the three-speed Bixby, and The Runwell with an 11-speed internally geared hub. All three bikes were designed by Sky Yaeger, formerly of Swobo, Spot, and Bianchi. [upper-alpha 3] The chromoly steel frames and forks are made by Richard Schwinn's Waterford Precision Cycles in Waterford, Wisconsin. [44] [45]

In addition to The Bixby and The Runwell, Shinola produced two limited edition bicycles, including the Wright Brothers Limited Edition Bicycle and The Shinola Runwell Di2 Limited Edition, as well as a one-off Twinn Tandem bicycle and brass-plated Runwell bicycle. [upper-alpha 4]

Journals

Shinola sold journals with soft linen and hard linen in partnership with Ann Arbor, Michigan-based Edwards Brothers Malloy, prior to the printer's closure in 2018. [48] [49] [50] [51]

Leather

Shinola's leather goods and leather watch straps are made using leather predominantly supplied by the Chicago-based tannery, Horween Leather, which has been in operation since 1905. The tanning of the leather takes months, using a process that showcases the natural characteristics of the leather. [52] Shinola leather watch straps were once made by Hadley-Roma in Largo, Florida, but are now produced at their factory in Detroit. A partial list of Shinola leather goods includes iPad and iPhone cases, wallets, portfolios, backpacks, and more. [53] [54]

In 2014, Shinola opened its own leather factory in Detroit, and has begun manufacturing leather watch straps under the leadership of Braloba, a Swiss-based, family-owned company run by Thomas Schori. The leather factory is equipped with custom-designed machines produced by Galli S.P.A. [55]

Shinola also sells watch straps individually; leather straps have been sourced from Hadley-Roma in Largo, Florida and Horween Leather in Chicago, and rubber watch straps are made in partnership with Stern Manufacturing of Staples, Minnesota. [56] The company also revived production of shoe polish in 2013, albeit in a different formulation and tin can packaging. [12] [57]

Jewelry and eyewear

Shinola launched a jewelry line in 2016, with initial pieces designed by New York City designer Pamela Love. [58] [59] In 2021, eyewear was added to the product line with the launch of three styles: the Rambler, the Bixly, and the Mackinac. [60]

Shinola Hotel

The Shinola Hotel in 2022 Shinola Hotel.jpg
The Shinola Hotel in 2022

Shinola, in partnership with a Detroit real estate company, opened a 129-room, eight-story boutique hotel as part of a multimillion-dollar development project in January 2019. Located on Detroit's Woodward Avenue, the hotel occupies five buildings including historic structures such as the Singer Building and former T.B. Rayl & Co. shop. [61] [62] It also contains restaurant San Morello and a retail store. [63] [64] In 2021, Shinola Hotel provided lodging for the launch of the "Decked out Detroit" initiative, an effort to highlight local activities and businesses. [65]

Shinola Pet

Shinola Pet was a collection of American-made dog beds, toys, leashes and collars produced in collaboration with photographer Bruce Weber. [66] Shinola Pet supported the Michigan Humane Society and the Best Friends Animal Society in Shinola's mission to raise awareness about rescue organizations and to save pets by finding homes for them. A portion of the pets' toys were produced in partnership with Empowerment Plan, a Detroit-based charity organization that employs local women who are living in shelters, training them to manufacture sleeping bag coats for the homeless. [67]

Retail locations

Shinola store in Plano, Texas Plano October 2015 55 (Shinola).jpg
Shinola store in Plano, Texas

In addition to the Shinola website, Shinola products are available for sale at flagship stores in Detroit, New York, London, Toronto, Highland Park, Plano, Minneapolis, Chicago, Boston, Los Angeles, San Francisco, Washington, D.C., Cleveland, Columbus, [68] Denver, [69] Waikiki, [70] Ann Arbor, [71] and formerly at King of Prussia. [72] [73]

Criticism

Made in America marketing

Detroit-based journalist Jon Moy has suggested that the choice of Detroit as the location of Shinola's factory was a calculated act of "opportunistic marketing" intended to yield feelings of nostalgia on a purchaser's part. [74] He wrote about Shinola: "Shinola is using my city as its shill, pushing a manufactured, outdated and unrealistic ideal of America." [74] That said, the company has invested intensely in its Detroit-based employees, flying in watchmakers from Switzerland to train them, [75] paying significantly above minimum wage and retaining its workforce even as the broader manufacturing sector is criticized for outsourcing, [76] " per the Chicago Tribune . Michigan State University economist Lisa D. Cook said that operations like Shinola's factory in the city help fill the void as Detroit's car makers downsize. She said, "We can expect that many different types of novelty products might be produced, ones that require high skills like Shinola watches, and these goods, and goods like them, represent that kind of a comeback." [77]

This marketing technique and Kartsotis's background have brought much attention to the company. In 2014, the men's style site compared Shinola to a "trust fund kid that decided one day he wanted to start a company and had his dad buy him all the cool stuff." In 2013, in a review of its new store in Tribeca, the New York Times described Kartsotis as a "mid-price watch mogul looking to go luxury under the cover of charitable business practices". [78]

In her article "Bougie Crap", for Infinite Mile, Professor Rebekah Modrak writes: [79]

Texas-based Bedrock Manufacturing notoriously attached their Shinola venture to Detroit after test studies showed that consumers would pay three times as much for a product associated with the tenacity of a bankrupt city [80] ...participants in the CCS/Shinola union enact the racial and class divide at play in the gentrification of a Detroit that's "rising from the ashes"...

In 2017, Modrak created the web-based artwork RETHINK SHINOLA that, in the words of critic Sarah Rose Sharpe,

"lays out the contradictions and racist underpinnings of Shinola’s branding, past and present, and the obliviousness with which the company parlays these damaging practices into present-day Detroit.... The evidence that Modrak has compiled is damning, presenting examples of overtly racist Shinola advertisements from the 1930s, all the way through a shockingly tone-deaf campaign shot by photographer Bruce Weber. Shinola commissioned Weber to photograph supermodel Carolyn Murphy (in her first visit to Detroit) hugging and bicycling with black Detroiters." [81]

In June 2016, the Federal Trade Commission ordered the company to stop using "Where American is Made" as a slogan because "100% of the cost of materials used to make certain watches is attributable to imported materials." [82]

Gentrification

A New York Times article about the brand begins with Kartsotis recalling the dire state of the Cass Corridor neighborhood, and his disbelief that a luxury store could succeed in the area. He even recalls himself asking, "You want to put a store here? You kidding me?" [78]

Modrak asserted that Shinola “uses the design aesthetic of “calculated authenticity” and elements of hand-craft or personalization to suggest that the product is motivated by these values and not by crass economic gain.” [83]

Moy accused Shinola of disguising their furthering of gentrification in the city with claims of city pride. He charges: “Shinola and other entrepreneurs market themselves as white knights, swooping in to save the noble savages.” [74] Despite this, Kartsotis claims he is not in the business to make a profit, but rather to stimulate the local economy by paying workers, on average, $3 above minimum wage. [78]

A Metro Times article commented that Shinola had “seized scrappy Detroit’s comeback story,” [84] which some have called capitalizing on Detroit’s poverty. Moy referenced alleged exploitation of black culture, and that using “photos of adorable black kids with a beautiful, benevolent white woman seem to be the centerpiece of Weber's campaign for the company,” [74] arguing that their marketing enforces their “white savior” image.

Community involvement

In 2014, Shinola partnered with Midtown Detroit, Inc., to open an off-leash dog park in Detroit. [85] [86]

Following the legalization of recreational marijuana in Michigan, Shinola released the Twenty After Four watch line in partnership with rapper Common and actor Woody Harrelson in 2020. Proceeds from the sale, just over $176,000, were split between two criminal justice charities: the Anti-Recidivism Coalition and Cabrini Green Legal Aide. [87] [88]

In 2021, Shinola produced 1,969 Pride watches to commemorate the 1969 Stonewall riots. The company donated $120,000 of the proceeds to the LGBT+ nonprofits SAGE Metro Detroit and the Ruth Ellis Center. [89] Also in 2021, the company launched the Most Likely to Succeed watch line, with $40,000 in proceeds going to Money Matters for Youth, a nonprofit that teaches children financial literacy. [90]

Notable customers

Former President Bill Clinton bought 14 Shinola watches, calling the company an 'American success story'. [7] [91] Other politicians have promoted the product, including former Michigan Governor Rick Snyder and former President Barack Obama. [91] [92] On April 22, 2016, President Obama presented United Kingdom Prime Minister David Cameron with a custom Shinola men's watch featuring the seal of the president of the United States engraved on the back, presented in a wooden box, adorned with the US presidential seal. [93]

See also

Notes

  1. ↑ Written by Griffin Creech of the Partners & Spade advertising agency. [17]
  2. ↑ "Some of the nice extras with the 11-speed Wright Brothers Limited Edition include an aluminum bell, a Shinola chainguard, a stainless water bottle cage, a Kleen Kanteen stainless bottle and a Torpedo headlamp." Bamboo fenders are included. [34]
  3. ↑ The Bixby bears the name of a shoe polish produced by the original Shinola. [43]
  4. ↑ Built at Waterford Precision Cycles in Wisconsin and brass-plated in Detroit. [16] [46] [47]

Related Research Articles

<span class="mw-page-title-main">Dr. Martens</span> Footwear brand

Dr. Martens also known as Doc Martens, Docs, or DMs, is a footwear and clothing brand, headquartered in Wollaston, Northamptonshire. Although famous for its footwear, the company also makes a range of accessories including clothing and bags. The footwear is distinguished by its air-cushioned sole, upper shape, welted construction, and yellow stitching. The Dr Martens' design studio is in Camden Town, London England. The company manufactures in the UK, China, Vietnam, Laos, and Thailand. The company is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.

<span class="mw-page-title-main">Orient Watch</span> Japanese watch brand owned by Epson

Orient is a Japanese watch manufacturer founded in 1950. Established as an independent company in 1950, it became a functional subsidiary of Epson in 2009 before being fully integrated into the company in 2017.

<span class="mw-page-title-main">Fossil Group</span> American designer and manufacturer of accessories

Fossil Group, Inc., is an American fashion designer and manufacturer founded in 1984 by Tom Kartsotis and based in Richardson, Texas. Their brands include Fossil, Relic, Michele Watch, Skagen Denmark, Misfit, WSI, and Zodiac Watches. Fossil also makes licensed accessories for brands such as BMW, Puma, Emporio Armani, Michael Kors, DKNY, Diesel, Kate Spade New York, Tory Burch, Chaps, and Armani Exchange.

<span class="mw-page-title-main">Seiko</span> Japanese manufacturing company

Seiko Group Corporation, commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, semiconductors, jewelry, and optical products. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world's first commercial quartz wristwatch in 1969.

Bulova is an American timepiece manufacturing company that was founded in 1875 and has been owned by Japanese multinational conglomerate Citizen Watch Co. since 2008. The company makes watches, clocks and accessories, and it is based in New York City.

Compagnie Financière Richemont S.A., commonly known as Richemont, is a Switzerland-based luxury goods holding company founded in 1988 by South African businessman Johann Rupert. Through its various subsidiaries, Richemont produces and sells jewellery, watches, leather goods, pens, firearms, clothing, and accessories. Richemont is publicly traded as CFR on the SIX Swiss Exchange and the JSE.

<span class="mw-page-title-main">Omega SA</span> Swiss watchmaker

Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland. Founded by Louis Brandt in La Chaux-de-Fonds in 1848, the company formerly operated as La Generale Watch Co. until incorporating the name Omega in 1903, becoming Louis Brandt et Frère-Omega Watch & Co. In 1984, the company officially changed its name to Omega SA and opened its museum in Biel/Bienne to the public. Omega is a subsidiary of The Swatch Group.

<span class="mw-page-title-main">Swatch</span> Swiss watchmaker

Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock, and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive, battery-powered, quartz-regulated watches were competing against more established European watchmakers, focused on artisanal craftsmanship producing mostly mechanical watches.

<span class="mw-page-title-main">Montblanc (company)</span> German company known for luxury pens

Montblanc is a German manufacturer and distributer of luxury goods, founded in Berlin in 1906, and currently based in Hamburg. The company is most known for its luxury pens and also designs and distributes bags, small leather goods, and watches. Since 1993, Montblanc has been part of the Swiss Richemont group.

<span class="mw-page-title-main">Oris</span> Swiss manufacturer of mechanical watches

Oris SA is a Swiss luxury manufacturer of mechanical watches. The company was founded in 1904 and is based in Hölstein in the canton of Basel-Landschaft.

<span class="mw-page-title-main">New Center, Detroit</span> Cultural enclave and neighborhoods in Wayne County, Michigan, United States

New Center is a commercial and residential district located in Detroit, Michigan, adjacent to Midtown, one mile (1.6 km) north of the Cultural Center, and approximately three miles (5 km) north of Downtown. The area is centered just west of the intersection of Woodward Avenue and Grand Boulevard, and is bounded by, and includes the Virginia Park Historic District on the north, the Edsel Ford Freeway (I-94) on the south, John R Street on the east and the Lodge Freeway on the west. New Center, and the surrounding areas north of I-94, are sometimes seen as coterminous with the North End, while in fact separate districts.

<span class="mw-page-title-main">Tourneau</span>

Tourneau, LLC is a luxury watch retailer established in 1900 and based in the United States. In 2018 Tourneau was purchased by the European retailer, Bucherer AG. The company carries over 8,000 styles of men’s and women’s watches from nearly 40 luxury brands. Tourneau also sells certified pre-owned watches; offering a trade-in program for upgrading watch styles.

<span class="mw-page-title-main">Zodiac Watches</span> American brand of Swiss-made watches

Zodiac Watches, or simply Zodiac, is an American brand of Swiss-made watches founded in 1882 by Ariste Calame in Le Locle, Switzerland. The company mostly focuses on its dive watches through its Sea Wolf line, one of the first modern dive watches, which debuted in 1957, after the Rolex Submariner and Blancpain Fifty Fathoms. Although Zodiac was acquired by Fossil Group in 2001, its manufacturing remained in Bienne, Switzerland. Zodiac and Fossil Group are headquartered in Richardson, Texas.

Richard Mille is a Swiss luxury watch company founded in 2001 by Dominique Guenat and Richard Mille, based in Les Breuleux, Switzerland. The brand specialises in very high-priced clockwork watches which have been criticised by some as "ridiculous" and "unnecessarily extravagant."

Morellato Group is an Italian corporate group that designs and manufactures design jewellery and watches. The group's parent company was founded by Giulio Morellato initially in Bologna and later was moved to near Padova.

<span class="mw-page-title-main">Shinola</span> American shoe polish company

Shinola is a defunct American brand of shoe polish. The Shinola Company, founded in Rochester, New York in 1877 as the American Chemical Manufacturing and Mining Company, produced the polish under a sequence of different owners until 1960. "Shinola" was a trade name and trademark for boot polish. The suffix -ola is a popular component of trade names in the United States. It was popular during the first half of the 20th century and entered the American lexicon in the phrase, "You don't know shit from Shinola," meaning to be ignorant. The brand name was acquired by the retail company Shinola in 2011.

Tom Kartsotis is an American entrepreneur, best known as the founder of the brand development firm Bedrock Manufacturing Co., which is named for The Flintstones hometown and was founded in 2003. Kartsotis was also known as the founder and the president of Fossil from 1984 until 2010.

Lancel is a French Maison of luxury leather goods, founded in Paris in 1876 by Angèle and Alphonse Lancel and developed by their son Albert.

<span class="mw-page-title-main">Tudor Watches</span> Swiss watchmaker owned by Rolex

Montres Tudor SA, or simply Tudor, is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. Tudor was initially known for watches produced for the military and professional divers. From the 1960s to 1980s, several navies issued Tudor Submariners to their divers, including the US Navy SEALs and the French Marine Nationale.

Hodinkee, stylized as HODINKEE, is a New York City-based watch website, known as an influential editorial and e-commerce site for new and vintage wristwatches. Founded in 2008, the name comes from the Czech and Slovak word for wristwatch, “hodinky”.

References

  1. ↑ Buss, Dale (August 19, 2021). "Born of Detroit Manufacturing, Shinola Grows Its Place In The World". Chief Executive . ISSN   0160-4724 . Retrieved March 7, 2022.
  2. ↑ Stacy Perman, The Real History of America's Most Authentic Fake Brand", Inc. magazine , p. 106, April 2016.
  3. 1 2 Caramanica, Jon (August 21, 2013). "The Next Branding of Detroit". The New York Times . Retrieved September 21, 2018.
  4. ↑ Book of Industrial Rochester (PDF). Rochester, NY: Rochester Chamber of Commerce. 1919. p. 89.
  5. ↑ Klara, Robert (June 22, 2015). "How Shinola Went From Shoe Polish to the Coolest Brand in America Nobody's confusing shit with Shinola anymore". AdWeek . Retrieved July 16, 2015.
  6. 1 2 Heller, Karen (November 17, 2014). "The luxury-goods company Shinola is capitalizing on Detroit". Washington Post . Retrieved September 21, 2018.
  7. 1 2 Heller, Karen (November 17, 2014), The luxury-goods company Shinola is capitalizing on Detroit. The Washington Post . Retrieved 10/14/2015.
  8. 1 2 3 4 5 Muller, Joann (July 26, 2013). "In Bankrupt Detroit, Shinola Puts Its Faith In American Manufacturing". Forbes . Retrieved September 21, 2018.
  9. ↑ Perman, Stacy (March 20, 2014). "Built in Detroit". Time Magazine . Retrieved September 21, 2018.
  10. 1 2 VanderMay, Ann (July 9, 2013). "Think you know Shinola? Think Again". CNN Money . Retrieved April 19, 2014.
  11. ↑ Gomelsky, Victoria (June 1, 2013). "Shinola Puts Motown Watches in Motion". JCK Magazine (Online). Retrieved April 19, 2014.
  12. 1 2 Shamberger, Katy. "Shinola Takes a Shine to Kansas City". ThisisKC.com. Archived from the original on October 6, 2014. Retrieved January 29, 2015.
  13. 1 2 Jasper, Kelly. "Hands-On With The Shinola Runwell Chronograph 47mm (Live Pics & Pricing)". HODINKEE. Retrieved January 29, 2015.
  14. ↑ Margolis, Jason (April 25, 2016). "A Detroit watch company brings its message of the gritty underdog to Europe". The World from PRX. Retrieved December 31, 2021.
  15. ↑ Hicks, Jesse (September 18, 2013). "Shinola is Bringing Watchmaking to Detroit". The Verge . Retrieved April 19, 2014.
  16. 1 2 Delaney, Ben (March 14, 2013). "Shinola Runwell Di2 Limited Edition - first look". BikeRadar. Retrieved January 29, 2015.
  17. ↑ Creech, Griffin. "Shinola". Béhance. Retrieved January 29, 2015.
  18. ↑ Thibodeau, Ian (June 17, 2016). "FTC: Shinola not U.S.-made with too many overseas parts". The Detroit News. Retrieved December 31, 2021.
  19. ↑ Zimberg, Alexis (August 7, 2012). "Imported From Detroit: Shinola Settles Into Taubman Center". Curbed Detroit. Retrieved November 21, 2013.
  20. ↑ Pierce, David (December 13, 2016). "Shinola's Slick New $2,500 Turntable May Be the Best You've Ever Heard". Wired. Retrieved December 31, 2021.
  21. ↑ Vanhemert, Kyle (November 7, 2012). "How An Upstart Company In Detroit Is Building An American Heritage Brand". Fast Company. Retrieved April 19, 2014.
  22. ↑ Glor, Jeff (October 28, 2013). "Watch company Shinola is investing big in Detroit". CBS News . Retrieved April 19, 2014.
  23. ↑ Haimerl, Amy (February 9, 2014). "Canvas Watch Co. plans to dial in sales with timely design, Kickstarter boost". Crain's Detroit . Retrieved April 19, 2014.
  24. ↑ Roberts, Adrienne (June 22, 2021). "10 years in, Shinola begins to find its footing again after pandemic, with new CEO". Detroit Free Press. Retrieved December 31, 2021.
  25. ↑ Taylor, Elise (September 20, 2021). "September's Best Home Collections Are Perfect For Those Who Want a Fall Refresh". Vogue . Retrieved January 4, 2022.
  26. ↑ Cook, Kim (September 15, 2021). "Fall décor gets personal: 'Your house becomes your story'". Associated Press . Retrieved January 4, 2022.
  27. ↑ Dorian, Drew (August 2, 2021). "Lincoln to Show Shinola-Inspired Aviator Concept at Pebble Beach". Car and Driver . Retrieved January 4, 2022.
  28. ↑ KIRKLAND, JEREMY (November 10, 2017). "Shinola's New Automatic Watch Is a Monster. (No, Really.)". Esquire. Retrieved October 12, 2018.
  29. ↑ Gallagher, John (March 20, 2013). "Shinola sold out of limited-edition watches". Detroit Free Press . Retrieved January 29, 2015.
  30. ↑ "Introducing The Great Americans Series | The Journal". Shinola.
  31. ↑ Tschorn, Adam (December 10, 2013). "New Shinola watch, bicycle pay homage to the Wright Brothers". Los Angeles Times. Retrieved March 2, 2022.
  32. ↑ Kahle, Laurie (December 11, 2013). "Shinola's Great Americans Series Debuts With Wright Brothers Limited Edition Watch & Bicycle". Forbes. Retrieved March 2, 2022.
  33. ↑ Deleon, Jian (December 16, 2013). "Shinola Pays Homage to "Great Americans" With New Watch Series". GQ. Retrieved March 2, 2022.
  34. ↑ Hahn, George (March 22, 2014). "The Wright Brothers™ Limited Edition Runwell Bike from Shinola". George Hahn. Retrieved January 29, 2015.
  35. ↑ Palmieri, Jean E. (April 29, 2021). "Burton, Shinola Partner on Jake Burton Gift Set". Women's Wear Daily . Retrieved March 1, 2022.
  36. ↑ AGNEW, DANNY. "Shinola and Burton Collab on a Banger Sport Watch and Gift Set". Inside Hook. April 30, 2021. Retrieved March 1, 2022.
  37. ↑ Elliott, Hannah. "Shinola And Oscar de la Renta: Motown And Madison Avenue Make A Watch". Forbes. Retrieved October 1, 2014.
  38. ↑ Adams, Ariel (July 11, 2014). "Shinola Black Blizzard Titanium Chronograph Watch". A Blog to Watch. Retrieved October 1, 2014.
  39. ↑ Weiss, Zach (April 29, 2013). "Shinola at Baselworld 2013". Worn and Wound. Retrieved January 29, 2015.
  40. ↑ Dybis, Karen (September 23, 2021). "Shinola Drops First Fall Catalog And Playful Crayola Detrola Watch". JCK. Retrieved March 2, 2022.
  41. ↑ PRICE, EMILY (November 7, 2017). "Shinola Unveils Its First Mechanical Watch". Fortune. Retrieved October 12, 2018.
  42. ↑ Vesilind, Emili (May 19, 2021). "Shinola Debuts Its Most Complicated Watch To Date". JCK. Retrieved January 13, 2022.
  43. ↑ "Buyer's Guide: City Bikes: Shinola Bixby". Bicycling . Retrieved January 29, 2015.
  44. ↑ Benedict, Tyler (December 3, 2012). "Found: Shinola Handmade Chromoly Bicycles from Detroit, by Way of Wisconsin". Bike Rumor. Retrieved January 29, 2015.
  45. ↑ Rupersburg, Nicole (April 16, 2013). "Shinola to open flagship retail store in Midtown this June". ModelD. Retrieved January 29, 2015.
  46. ↑ Dystant, Lena (April 11, 2014). "Shinola Create a One-Off "Twinn Tandem" Schwinn Bicycle". Selectism. Retrieved January 29, 2015.
  47. ↑ Delaney, Ben (March 14, 2013). "A one-off, brass-plated Shinola". BikeRadar. Retrieved January 29, 2015.
  48. ↑ "Made in Detroit". iW magazine.
  49. ↑ Ran, Tom (August 1, 2012). "Shinola Factory Visit". The Scout. Retrieved January 29, 2015.
  50. ↑ Freed, Ben (December 16, 2013). "The ultimate Ann Arbor area buy local holiday shopping guide". MLive . Retrieved January 29, 2015.
  51. ↑ Bonnell, Bertie. "Final Chapter - Falling revenue and burgeoning debt doomed Edwards Brothers Malloy". Ann Arbor Observer. No. July 2018. Retrieved January 13, 2022.
  52. ↑ Chooljian, Lauren. "Selling bikes, watches and civic pride". WBEZ. WBEZ 91.5. Retrieved April 3, 2014.
  53. ↑ Dadson, Adam (July 30, 2012). "Shinola: You Know No Better". Snob Essentials.
  54. ↑ Style Quotidien (April 28, 2014). "Shinola Hancrafted Watches, Bicycles & Leather Goods". Style Quotidien. Retrieved January 29, 2015.
  55. ↑ "Shinola Opens New Leather Factory, Plans to Add 60 Jobs". DBusiness . May 14, 2014. Retrieved May 14, 2014.
  56. ↑ Doerr, Elizabeth. "Shinola's New Video Highlights American-Made Production Of Rubber Watch Straps". Forbes. Retrieved November 19, 2014.
  57. ↑ "Shinola Black Shoe Polish". Shinola. Retrieved January 29, 2015.
  58. ↑ Wolfson, Julie (December 2, 2016). "Shinola's Jewelry and Watches for Women". Cool Hunting. Retrieved January 4, 2022.
  59. ↑ Anyanwu, Obi (October 30, 2016). "Shinola launches first-ever women's jewelry line with Pamela Love". Fashion Network. Retrieved January 4, 2022.
  60. ↑ Winn, Ashley (May 21, 2021). "Shinola Unveils Eyewear Inspired by Its Watches and Luxury Wares". Hour Detroit. Retrieved January 4, 2022.
  61. ↑ Price, Will (January 11, 2019). "Shinola's New Hotel Is Worth the Trip to Detroit". Gear Patrol. Retrieved June 30, 2022.
  62. ↑ Conlin, Jennifer (April 13, 2019). "Hotel Review: Shinola Hotel, Detroit". The New York Times. ISSN   0362-4331 . Retrieved June 30, 2022.
  63. ↑ Conlin, Jennifer (April 13, 2019). "Hotel Review: Shinola Hotel, Detroit". The New York Times . Retrieved January 4, 2022.
  64. ↑ Klug, Emma (November 30, 2018). "The Makings of the Shinola Hotel". Hour Detroit. Retrieved January 4, 2022.
  65. ↑ Leasca, Stacey (January 29, 2021). "Detroit's Shinola Hotel Just Curated the Perfect Weekend Escape". Travel + Leisure . Retrieved January 4, 2022.
  66. ↑ Codinha, Alessandra (August 11, 2014). "Bruce Weber's Dog Accessories for Shinola Are An American Dream". Vogue . Retrieved August 11, 2014.
  67. ↑ "Bruce Weber Partners with Shinola for New Line of Pet Accessories". Edge Media Network. Retrieved August 29, 2014.
  68. ↑ SUTTELL, SCOTT (May 23, 2019). "Set your watch: The Shinola store at the Van Aken District opens June 6". Crain's Cleveland Business. Archived from the original on May 23, 2019. Retrieved January 13, 2022. This will be Shinola's second traditional retail store in Ohio; the company in fall 2017 opened one at Easton Town Center in Columbus.
  69. ↑ "Detroit watchmaker Shinola to open first Colorado store". The Denver Post . May 3, 2017. Retrieved January 13, 2022.
  70. ↑ Prichard, James (August 18, 2016). "Grand opening set for Shinola store at International Market Place". Pacific Business News. Retrieved January 13, 2022.
  71. ↑ Durr, Matt (February 25, 2015). "Shinola opening in downtown Ann Arbor". MLive. Retrieved January 13, 2022.
  72. ↑ Hatmaker, Julia (October 28, 2016). "These are the 26 new King of Prussia stores (just in time for the holiday shopping season)". The Patriot-News . Retrieved January 13, 2022.
  73. ↑ Elmer, Vickie (July 31, 2015), 10:19 a.m. "Shinola to open Washington, D.C., store".
  74. 1 2 3 4 Moy, Jon (March 26, 2014). "On Shinola, Detroit's Misguided White Knight". Four Pins. Retrieved April 1, 2015.
  75. ↑ VanderMey, Anne (July 9, 2013). "Think you know Shinola? Think again". Fortune.
  76. ↑ ELAHI, AMINA (April 7, 2016). "Socially conscious businesses still bring in cash, execs tell chamber". Chicago Tribune. Retrieved February 9, 2022.
  77. ↑ "How Shinola Turned Detroit Into a Luxury Brand". PBS NewsHour . June 30, 2016. Retrieved February 9, 2022.
  78. 1 2 3 Williams, Alex (January 6, 2016). "Shinola Takes Its 'Detroit Cool' Message on the Road". The New York Times. Retrieved November 16, 2018.
  79. ↑ Rebekah Modrak (February 14, 2015). "Bougie Crap". Infinite Mile.
  80. ↑ Duggan, Daniel (May 27, 2012). "Fossil Founder Digs the D". Crain's Detroit.
  81. ↑ Sharp, Sarah Rose (December 1, 2017). "An Artist Takes Issue with a Brand's Appropriation of Black Detroit". Hyperallergic. Retrieved April 13, 2022.
  82. ↑ FTC takes major action against Shinola Hodinkee
  83. ↑ Modrak, Rebekah. "Bougie* Crap: Art, Design and Gentrification". Infinite Mile Detroit. Retrieved November 13, 2018.
  84. ↑ Perkins, Tom. "Adventures in authenticity at Shinola". Metro Times. Retrieved November 15, 2018.
  85. ↑ Muller, David (April 3, 2019). "Shinola opens Midtown Detroit dog park Friday, hosts block party". MLive . Retrieved January 10, 2022.
  86. ↑ Green, Dennis (July 28, 2016). "The controversial and fascinating Detroit company behind Bill Clinton's favorite watch". Business Insider . Retrieved January 10, 2022.
  87. ↑ Vesilind, Emili (April 21, 2020). "Shinola's 420 Detrola Watch Supports Criminal Justice Reform". JCK. Retrieved January 10, 2022.
  88. ↑ Pener, Degen (April 20, 2020). "Common, Woody Harrelson and Shinola Launch Cannabis-Leaf Watch for 4/20 Day". The Hollywood Reporter . Retrieved January 10, 2022.
  89. ↑ Frank, Annalise (June 6, 2020). "As corporate Pride marketing proliferates, LGBTQ entrepreneurs carve out space". Crain's Detroit Business . Retrieved January 10, 2022.
  90. ↑ Dybis, Karen (September 23, 2021). "Shinola Drops First Fall Catalog And Playful Crayola Detrola Watch". JCK. Retrieved January 10, 2022.
  91. 1 2 Wayland, Michael (June 28, 2014). "Former President Clinton flaunts Shinola watches from Detroit". MLive . Retrieved January 29, 2015.
  92. ↑ Here's What You Need to Know About President Obama's Badass Shinola Watch Esquire By Matt MillerJan 21, 2016
  93. ↑ "The Latest: Obama gives Cameron custom Shinola watch". The Washington Post . Retrieved April 22, 2016.[ dead link ]
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.