A shopping list is a list of items that an individual intends to purchase. Consumers often prepare grocery lists for purchases on their next store visit. There are surviving examples of Roman [1] and Bible-era [2] shopping lists.
The shopping list may take the form of a simple scrap of paper or a more elaborate format. Magnetic notepads are commonly used to maintain shopping lists within the household, often affixed to refrigerators or other metal surfaces. but any magnetic clip with scraps of paper can be used to achieve the same result. Additionally, certain shopping carts are equipped with small clipboards designed to hold written shopping lists during use.
Use of shopping lists may be correlated to personality types. There are "demographic differences between list and non list shoppers; the former are more likely to be female, while the latter are more likely to be childless." [3] Remembering a shopping list is a standard experiment in psychology. [4] Shopping with a list is a commonly employed behavioral weight loss guideline designed to reduce food purchases and therefore food consumption. Studies are divided on the effectiveness of this technique. [5] [6]
Some studies show approximately 40% of grocery shoppers use shopping lists, [7] while other studies show 61–67% use lists. [8] Of the items listed, 80% were purchased. However, listed items only accounted for 40% of total items purchased. [9] Use of shopping lists clearly impact shopping behaviour: [10] "Written shopping lists significantly reduce average expenditure." [11]
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