Type of site | Social media analytics |
---|---|
Available in | English |
Founded | February 8, 2008 |
Headquarters | Raleigh, North Carolina United States |
Created by | Jason Urgo |
URL | socialblade |
Registration | Optional |
Social Blade (sometimes spelled SocialBlade) is an American social media analytics website. Social Blade most notably tracks the YouTube platform, but also has analytical information regarding Twitch, Facebook, Instagram, Twitter, TikTok, Trovo, Dailymotion, Mixer, and DLive. Social Blade functions as a third-party API, providing its users with aggregated data from these various social media platforms. Jason Urgo is the CEO of Social Blade. [1]
Jason Urgo, the CEO of Social Blade, launched the website in February 2008, to track statistics for the website Digg. [2] [3] In 2010, the website switched to track YouTube statistics. [3] In October 2012, Social Blade became an LLC. [2] In 2014, Social Blade launched consulting and channel management services. [2]
On October 24, 2018, Social Blade started a popular live stream to show the subscriber difference between T-Series and PewDiePie in an online competition. [4] In April 2019, the stream regularly had 900 viewers and led to a large increase of Social Blade's subscriber count. [5] To accompany the attention in April 2019, Social Blade pulled an April Fools' joke where they allowed users to change the subscriber counts and ranks to ridiculously high numbers. [6]
On its Frequently Asked Questions (FAQ) page, Social Blade wrote that "in order to best scale our tracking to meet the needs of millions that use Social Blade, we pull data from YouTube's public API. This means that we're getting the same information you see on public YouTube channel pages, we just work to examine that data across multiple days and aggregate it into a display format that is useful to you." [7] Social Blade is a website that contains subscriber predictions. [8] Social Blade also provides real-time subscriber count updates. [9]
Social Blade has also been noted to work with content creators and YouTube multi-channel networks (MCNs) to help creators get partnered. [1]
An official YouTube Twitter account, @TeamYouTube wrote that "Please know that third party apps, such as SocialBlade, do not accurately reflect subscriber activity." Social Blade's Twitter account responded to that tweet, commenting "We don't make up data. We get it from the YouTube API. We rely on it for accuracy." Social Blade's community manager Danny Fratella suggested that YouTube content creators may notice subscriber and view count purges more due to a higher accessibility to data-tracking tools like Social Blade. [10]
HuffPost wrote that "Social Blade estimates earnings for each YouTube channel based on the money generated for every thousand ad views. These estimates aren't exact. Instead, they create a minimum and maximum amount that a channel could be earning; in some cases, the range can be huge. [11] Social Blade's support services manager, Jenna Arnold stated that "the range is huge because the CPMs [cost per thousand views] vary SO much. They can be anywhere from $0.25 to $4.00 on average." [11] Urgo has also commented on the $0.25–$4.00 per 1,000 views range, stating "these data points change from time to time and are not an exact science, but generally hold true for most channels. [12]
Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on 11 July 1983. It is primarily known for Hindi film soundtracks and Indi-pop music. As of 2014, T-Series is India's largest music record label, with up to a 35% share of the Indian music market, followed by Sony Music India and Zee Music. As of April 2024, T-Series also owns and operates the most-viewed and the most-subscribed YouTube channel, with over 262 million subscribers and 251 billion views. While best known as a music label, T-Series has also had some moderate success as a film production company.
Felix Arvid Ulf Kjellberg, better known as PewDiePie, is a Swedish YouTuber known for his comedic videos. Kjellberg's popularity on YouTube and extensive media coverage has made him one of the most noted online personalities and content creators. He has been portrayed in media as a figurehead for YouTube, especially in the genre of gaming.
YouTube is the official YouTube channel for the American video-sharing platform YouTube, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploaded annual installments of YouTube Rewind between 2010 and 2019. For a brief period in late 2013, this channel was ranked as the most-subscribed on the platform. As of March 2024, the channel has earned 39.8 million subscribers and 3.05 billion video views.
YouTube Creator Awards, commonly known as YouTube Play Buttons or YouTube Plaques, are a series of awards from the American video platform YouTube that aim to recognize its most popular channels. They are based on a channel's subscriber count but are offered at the sole discretion of YouTube. Each channel is reviewed before an award is issued, to ensure that the channel follows the YouTube community guidelines. YouTube reserves the right to refuse to hand out a Creator Award, which it has done for channels featuring horror or extremist political content.
Marzia Kjellberg is an Italian Internet personality and businesswoman. Known for her videos on her now-inactive YouTube channel Marzia, Kjellberg has also ventured into writing, fashion design, and business. She is married to Swedish YouTuber PewDiePie.
Seán William McLoughlin, better known online as jacksepticeye, is an Irish YouTuber. Much of McLoughlin's YouTube content centres around gaming and vlogs. As of March 2024, his YouTube channel has accumulated 16.6 billion views and 30.6 million subscribers, making it the 2nd most-subscribed Irish channel on YouTube.
"Bitch Lasagna", originally named "T-Series Diss Track", is a song by Swedish YouTuber and comedian PewDiePie in collaboration with Dutch music producer Party In Backyard. The song satirizes Indian music label T-Series, as a response to predictions that T-Series would surpass PewDiePie in terms of subscriber count. The song was one of the first events in the PewDiePie vs T-Series competition, in which the two channels competed for the title of the most-subscribed YouTube channel.
Cocomelon is an American YouTube channel owned by the British company Moonbug Entertainment and maintained by the American company Treasure Studio. Cocomelon specializes in 3D animation videos of both traditional nursery rhymes and their own original children's songs. As of March 2024, Cocomelon is the 3rd most-subscribed and 2nd most-viewed channel on YouTube.
James Stephen "Jimmy" Donaldson, better known by his online alias MrBeast, is an American YouTuber, online personality, entrepreneur, and philanthropist. He is known for his fast-paced and high-production videos, which feature elaborate challenges and large giveaways. With over 250 million subscribers, he is the most-subscribed individual on YouTube and the second-most-subscribed channel overall.
PewDiePie vs T-Series was an online rivalry between two YouTube channels, PewDiePie and T-Series for the title of the most-subscribed YouTube channel. T-Series has held the title of most-viewed YouTube channel since February 2017, and PewDiePie had been the most-subscribed YouTube channel since August 2013. The rivalry between the two YouTube channels began when T-Series' subscriber count began to near PewDiePie's in late 2018.
Swedish YouTuber Felix Kjellberg, known online as PewDiePie, has uploaded over 4,700 videos on the YouTube platform. Having accumulated over 29.2 billion video views as of February 2024, PewDiePie's channel ranks within the 100 most viewed on YouTube. Due to PewDiePie's YouTube channel having been the most-subscribed on the platform from 2013 through 2019, and it remaining one of the most since, his channel's videos have attracted substantial media coverage.
Enes Batur Sungurtekin is a Turkish YouTuber and actor. He became known through the vlog videos he published on YouTube. As of January 2024, he owns the most-subscribed personal YouTube channel in Turkey with 16 million subscribers, through which he publishes a variety of videos.
Jaiden Dittfach, known online as Jaiden Animations, is an American YouTuber and animator, known for her story-time animations. Her videos explore a variety of topics, spanning from her experiences to personal stories. She now primarily creates videos centered around video game stories.
"Congratulations" is a song by YouTubers PewDiePie, Roomie and Boyinaband. The single was self-released on 31 March 2019 with an accompanying music video on YouTube as a response to T-Series surpassing PewDiePie as the most-subscribed YouTube channel. The music video is banned on YouTube in India. As of May 2023, the video has over 230 million views, making it PewDiePie's second most-viewed video, his most viewed being his previous T-Series diss track, Bitch Lasagna.
YouTube Rewind 2019: For the Record is a video that was uploaded to YouTube's official channel on the video-sharing website YouTube on December 5, 2019, as the tenth and final installment of the YouTube Rewind series. The video contains montages of the top videos and YouTubers of the year.
Lannan Neville Eacott, better known as LazarBeam, is an Australian YouTuber, professional gamer and Internet personality, known primarily for his video game commentary videos, "comedic riffs" and memes.
Joel Gustaf Berghult, better known as Roomie, is a Swedish YouTuber, singer-songwriter, and producer based in Los Angeles, California.
Pencilmation is an American animated comedy web series on YouTube created by Ross Bollinger. The series follows the endless struggle between creator and creation as pencil-drawn stick figures and doodles come to life and grapple against the torment of their animator's pencil and his arsenal of other drawing implements. The cartoon can be recognized by its trademark ruled paper backdrop, traditional frame-by-frame animation technique, inclusion of pencils and other drawing material, energetic music, classic cartoonish sound effects, simplistic character designs, and a mix of slapstick, situational comedy, meta, and doodle-based humor.