Budweiser is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.
Stella Artois is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries including the UK, Ireland, Canada and Australia, where it has a reduced ABV. Stella Artois is owned by Interbrew International B.V. which is a subsidiary of the world's largest brewer, Anheuser-Busch InBev SA/NV.
Anheuser-Busch Companies, LLC, is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV, now the world's largest brewing company, which owns multiple global brands, notably Budweiser, Michelob, Stella Artois, and Beck's.
Joseph Schlitz Brewing Company was an American brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous" and was advertised with the slogan "When you're out of Schlitz, you're out of beer". Schlitz first became the largest beer producer in the US in 1902 and enjoyed that status at several points during the first half of the 20th century, exchanging the title with Anheuser-Busch multiple times during the 1950s.
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors of Chicago, Illinois. It was first produced in 1975. The company also produces Miller Genuine Draft and Miller High Life. Miller Lite competes mainly with Anheuser-Busch's Bud Light. Miller Lite is the official beer sponsor of the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, Dallas Cowboys, Baltimore Ravens, Chicago Bears, and Bellator MMA.
The American Pit Bull Terrier (APBT) is a dog breed recognized by the United Kennel Club (UKC) and the American Dog Breeders Association (ADBA), but not the American Kennel Club (AKC). It is a medium-sized, short-haired dog, of a solid build, whose early ancestors came from England. When compared with the English Staffordshire Bull Terrier, the American Pit Bull Terrier is larger by margins of 6–8 inches (15–20 cm) in height and 25–35 pounds (11–16 kg) in weight. The American Pit Bull Terrier varies in size: males are normally about 18–21 inches (45–53 cm) in height and around 35–60 pounds (15–27 kg) in weight, while females are normally around 17–20 inches (43–50 cm) in height and 30–50 pounds (13–22 kg) in weight.
Natural Light is an American reduced-calorie light lager brewed by Anheuser-Busch. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One 12-US-fluid-ounce (355 mL) serving contains 95 calories, 3.2 grams of carbohydrates, 0.7 grams of protein, and 4.2% alcohol by volume.
The Bull Terrier is a breed of dog in the terrier family. There is also a miniature version of this breed which is officially known as the Miniature Bull Terrier.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaigns in advertising history". The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis. The commercial was directed by Gore Verbinski, who would later direct the first three Pirates of the Caribbean films.
Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL). Super Bowl commercials have become a cultural phenomenon of their own alongside the game itself, as many viewers only watch the game to see the commercials. Many Super Bowl advertisements have become well known because of their cinematographic quality, unpredictability, surreal humor, and use of special effects. The use of celebrity cameos has also been common in Super Bowl ads. Some commercials airing during, or proposed to air during the game, have also attracted controversy due to the nature of their content.
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries.
August Adolphus Busch IV is an American businessman and former CEO of Anheuser-Busch. He was the last of the family to control the company, which was purchased in a hostile takeover in 2008 by InBev. Busch IV was known for his marketing leadership, where his history as head of the Anheuser-Busch marketing department garnered ten straight USA Today Super Bowl Ad Meter awards, as well as awards at Cannes and the Grand Clio. He also served as a director of shipping giant FedEx. Busch has been involved in a number of legal incidents during his lifetime.
SABMiller was one of the top five global brewing companies, and had a range of over 150 beers, including international beers such as Pilsner Urquell, and Miller Genuine Draft, and local ones such as Gambrinus and Castle Milk Stout.
Shock Top is an American, Belgian-Style, spiced Witbeer brand introduced as a seasonal beer by Anheuser-Busch in February 2006, however, the beer's popularity quickly grew and was used as a rival to Molson Coors' Blue Moon. The brand entered a decline following a failed rebranding effort in 2017 and, citing financial shortfall in part due to the 2023 Bud Light boycott, Anheuser-Busch sold the brand to Tilray in August 2023.
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a Belgian multinational drink and brewing company based in Leuven, Belgium and is the largest brewer in the world. Additionally, AB InBev has a global functional management office in New York City, and regional headquarters in São Paulo, London, St. Louis, Mexico City, Bremen, Johannesburg, and others. It has approximately 630 beer brands in 150 countries.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Michael J. Roarty was an American marketing executive for the Anheuser-Busch brewing company. He has been widely credited with turning Anheuser-Busch and its products, including Budweiser, into globally recognized brands through advertising. Roarty created the advertising slogans "This Bud's for you" for Budweiser and "Weekends were made for Michelob." He also oversaw the creation of the Bud Light ad campaign featuring Spuds McKenzie during the late 1980s.
"Dilly Dilly" is a phrase popularized in late 2017 by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign was launched in August 2017 with the ad entitled "Banquet" and set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
A boycott on Bud Light, the top beer brand in the United States, began in April 2023. The boycott began in response to a sponsorship campaign the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman.
