Thizz Entertainment

Last updated
Thizz Entertainment
Thizz Entertainment logo.jpg
Founded1999
Founder Mac Dre
Distributor(s) City Hall Records RED Distribution [1]
Genre Westcoast hip hop, gangsta rap, hyphy
Country of originUnited States
Location Vallejo, California, United States
Official website http://www.legendofthebay.com

Thizz Entertainment is a Sacramento-based originally, independent record label, started in 1999 by rapper and music producer Andre Hicks, who was professionally known as rapper Mac Dre. Best known as a poster child of the hyphy movement that swept through the Bay Area in the 1990s and early 2000s.The label was relocated to the S.F. Bay Area shortly after his untimely death.

Contents

In 2004, Hicks was murdered by an unknown assailant while traveling after a performance in Kansas City, Missouri. [2] Upon Hicks's death and at his written direction, his mother, Wanda Salvatto, (affectionally known as "Mac Wanda") became owner and CEO.

There are no artists signed to the label and the company's primary focus is to manage Mac Dre's expansive music catalog of over 25 albums, preserve his legacy, and to hold artistic events to honor his memory. [3]

Background

Mac Dre was a rapper of many monikers, a natural comedian with an incredible work ethic, and an artist who forever changed the course of Bay Area hip-hop. From recording verses through a phone while serving time for a robbery charge to bringing phrases like "thizz," "go dumb," and "ghost ride the whip" into the lexicon, Dre left an indelible mark on his community during his short but prolific lifetime. "It was always just great energy," friend and fellow rapper Mistah F.A.B. says of his performances. "You felt like when you left the show, you left Mardi Gras. That's just how dope he was." [4]

In 1999, Hicks had relocated to Sacramento and founded Thizz Entertainment.

Music

1999-2004

From its creation, the label, has been fundamental in the growth and popularity of the Bay Area Hyphy movement. Mac Dre's most popular albums including, Ronald Dregan: Dreganomics , The Genie of the Lamp , Thizzelle Washington , Mac Dre's the Name , were released under the label and distributed locally in partnership with City Hall Records in San Rafael.

2004 - Present

Dedicated to protecting the works and legacy of Mac Dre, the label does not sign recording artists. Rappers and musicians that were previously associated with Mac Dre and his labels, and are still active in music, continue to support the label's efforts by promoting the brand within their own endeavors, paying homage by adding a "Thizz" prefix to their own label or production company. However, outside of this small and exclusive group, "Many in the rap game attach themselves to the term “thizz” to make a name for themselves and ride Mac Dre's coattails" said Black Dog Bone, editor of Vallejo-based Murder Dog magazine, which chronicles the rap scene. [3]

The label, unaware of how frequently rappers and others were self associating themselves the label was shocked to learn in April 2012, eight years after Hicks's death, Thizz Entertainment was named by US Drug Enforcement agents in connection with the mass arrest of 25 individuals in Vallejo, Stockton, Fairfield, Oakland, Los Angeles, New York, and Oklahoma City. Several that were arrested had falsely purported publicly to be signed and/or otherwise a part of the label. [5] [ failed verification ]

As of 2018, Former Thizz Entertainment artists continue to support and assist Salvatto in curtailing flagrant misuse or misrepresentation of affiliation to the current label or Mac Dre's brand by unauthorized third parties which is an on-going effort.

Annual events

Ten years after his death, his mother was still receiving an excess of requests, comments, letters from young people, with stories of how Mac Dre affected them or got them through tough times in their young lives. “I didn't realize how big his presence was in the Bay Area and actually across the United States ” stated Salvatto. [6] She wanted to give young artists a chance who may not otherwise have an opportunity to showcase their talent. [6]

Dre Area: The Mac Dre Art Show

In 2015, the label began to host an annual Dre Area:The Mac Dre Art Show in Oakland. The event showcases art pieces by various artists nationwide that are inspired by Mac Dre legacy. [7] [8]

Mac Dre Day

In 2018, the label held its 3rd annual Mac Dre Day in San Francisco at The Regency Ballroom on July 5, what would have been Mac Dre's 48th birthday. [6] “One of the reasons it's important” for the event to happen “is that he had an impact on young people in the Bay Area,” said Mac Wanda, going by the name because “that's what the kids call me.” [6] The event was hosted by rapper Mally Mall and San Francisco radio station KMEL's DJ Amen and featured performances by Tyga, Nef The Pharaoh, Mistah F.A.B., Philthy Rich, Coolio Da Unda Dogg, Baby Bash more, including several known rappers from the bay area that Mac Dre would frequently collaborate on songs over the years. [6] There has been no incidents of negative occurrence at the events with Salvatto stating that she thinks fans understand that the show's organizer is his mother. [9]

Other media

Thizz Entertainment created the DVD series Treal TV

In 2014, veteran actor, Tray Chaney, best known on the popular HBO drama series, The Wire, announced that he has been selected to produce and star in two upcoming Mac Dre films in partnership with Thizz Entertainment. [10]

Inspired by the rapper Drake after he spoke to Salvatto on how much Mac Dre impacted his life and career, in 2015, Thizz Entertainment released the documentary, Legend of the Bay, narrated by rapper and journalist Sway Calloway. [11] The documentary details the Bay Area legend's life and includes never-before-seen concert footage, home movies, exclusive interviews with Mac Dre's friends, family, and music artists such as Wiz Khalifa, Tech N9ne, and Warren G.

Related Research Articles

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<span class="mw-page-title-main">Mac Dre</span> American rapper (1970–2004)

Andre Louis Hicks, known by his stage name Mac Dre, was an American rapper from Vallejo, California. He was an instrumental figure in the emergence of hyphy, a cultural movement in the Bay Area hip hop scene that emerged in the early 2000s. Hicks is considered one of the movement's key pioneers that fueled its popularity into mainstream, releasing songs with fast-paced rhymes and basslines that inspired a new style of dance. As the founder of the independent record label Thizz Entertainment, Hicks recorded dozens of albums and gave aspiring rappers an outlet to release albums locally.

The term hyphy is an Oakland, California slang meaning "hyperactive". More specifically, it is an adjective describing the hip hop music and the culture associated with the Oakland area. The term was first coined by Oakland rapper Keak da Sneak.

Jamal Rocker, known professionally as Mac Mall, is an American rapper from the San Francisco Bay Area who became known in the mid-late 1990s.

<span class="mw-page-title-main">Mistah F.A.B.</span> American rapper from California

Stanley Petey Cox, better known by his stage name Mistah F.A.B., is an American rapper, songwriter, entrepreneur, community organizer and activist.

<span class="mw-page-title-main">Tell Me When to Go</span> 2006 single by E-40 featuring Keak da Sneak

"Tell Me When to Go" is the first single from E-40's BME/Warner Bros. debut, My Ghetto Report Card. Keak da Sneak is also featured on the track. It was produced by Lil Jon, and one of the first singles to kick off the hyphy movement on a national level and popularized the phrase "ghost ride the whip". The song reached number 35 in the U.S. and eventually was certified Platinum by the RIAA on February 2, 2024. The song first premiered online on the MySpace.com homepage and it was the first hip hop single to premiere online before being released.

<span class="mw-page-title-main">Turf Talk</span> American rapper

Turf Talk, is a Bay Area rapper involved with the hyphy movement. He is a cousin of Bay Area rapper E-40, and is signed to his record label Sick Wid It Records.

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Sultan Banks, better known as Traxamillion, was an American hip hop producer. He produced records such as Keak da Sneak's "Super Hyphy" and Dem Hoodstarz "Grown Man Remix". His first album, The Slapp Addict, was a compilation of Bay Area hyphy artists and was released August 22, 2006.

<i>Da Baydestrian</i> 2007 studio album by Mistah F.A.B.

Da Baydestrian is the third studio album by American rapper Mistah F.A.B. from Oakland, California. It was released on May 15, 2007, via SMC Recordings and Thizz Entertainment. Production was handled by several record producers, including Gennessee Lewis, Maxwell Smart, Sean T, Traxamillion, Rob-E, Bedrock, Politics, Trackademicks, and Young L. It also features guest appearances from Keak da Sneak, Messy Marv, Spice 1, Too $hort, Fabo, 2Dolla, Dogwood, Dyson, and J. Nash.

<i>16 wit Dre</i> 2006 remix album by Mac Dre

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<i>Starters in the Game</i> 2007 studio album by Mac Dre

Starters in the Game is a 2007 compilation album by hyphy Bay Area rapper Mac Dre.

Khayree Shaheed is a music producer, from Vallejo, California. He is best known for producing for Bay Area rappers such as Mac Dre, Mac Mall, Ray Luv, and Young Lay.

<i>Dre Day: July 5th 1970</i> 2008 studio album by Mac Dre

Dre Day: July 5th 1970 is a posthumous 2008 album by Hyphy Bay Area rapper Mac Dre.

<i>The Best of Mac Dre</i> 2002 greatest hits album by Mac Dre

The Best of Mac Dre is the first "best of" album by Mac Dre. It was released in 2002 by Sumo/Thizz Entertainment ©. It is the first compilation of his hit songs, later followed by The Best of Mac Dre, Vol. 2 & 3. Though Mac Dre was killed by gunshot on November 1, 2004, his Bay Area legacy lives on through his music. This album features other Bay Area hip hop legends such as Keak da Sneak, Messy Marv, and San Quinn.

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<i>Young Black Brotha</i> (EP) 1989 EP by Mac Dre

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References

  1. Mike Demmers. "Cityhall". City Hall Records. Retrieved 2016-04-08.
  2. "Rapper Mac Dre Killed In Kansas City". Billboard. Retrieved 2019-03-16.
  3. 1 2 "Mac Dre's mother distances her son's label Thizz Entertainment from drug probe". The Mercury News. 2012-04-25. Retrieved 2019-03-16.
  4. Ruskin, Zack. "Boss Tycoon: The Enduring Legacy of Mac Dre". SF Weekly. Retrieved 2019-03-16.
  5. "Two More Guilty Pleas Entered In Vallejo-Based Drug Trafficking Indictments". www.justice.gov. 2015-04-08. Retrieved 2019-03-16.
  6. 1 2 3 4 5 "Third Annual 'Mac Dre Day' July 5 in San Francisco". Times-Herald. 2018-06-08. Retrieved 2019-03-16.
  7. "Feelin' Like Yeeee: Oakland Art Show Honors Mac Dre". KQED. 2015-04-21. Retrieved 2019-03-16.
  8. "Mac Dre-Inspired Art To Go On Display In Oakland". HipHopDX. 2015-04-23. Retrieved 2019-03-16.
  9. "June 14 A&E Source: Mac Dre's mom happy with rapper's posthumous popularity". Times-Herald. 2018-06-12. Retrieved 2019-03-16.
  10. "EXCLUSIVE: "Mac Wanda" Salvatto Discusses Upcoming Mac Dre Movie". AllHipHop.com. Retrieved 2019-03-16.
  11. "Mac Dre: Legend of the Bay". Legendofthebay.com. Retrieved 2016-04-08.