Vision Street Wear

Last updated
Vision Street Wear
Company type Subsidiary
Industry Textile
Founded1976;48 years ago (1976)
FounderBrad Dorfman
Headquarters
U.S.
Area served
Worldwide
Products Skateboard, BMX, clothing
Parent Authentic Brands Group
Website visionstreetwear.com

Vision Street Wear is an American clothing, skateboarding and BMX brand. Started in 1976 by Brad Dorfman, the company sponsored early skateboarding greats such as Mark 'Gator' Rogowski, and Mark Gonzales. [1]

Contents

Although the company is mostly known for its skateboards, it also commercialises a clothing line that includes t-shirts, hoodies, and shorts.

History

Launching

In 1984 Vision sports released their first pro model skateboard for skater Mark 'Gator' Rogowski designed by Greg Evans. [2] This was followed by a release of a pro model deck for skater Mark Gonzales (1985) and the iconic "Psycho Stick" (1986), both designed by Los Angeles-based artist Andy Takakjian. [2] Soon after, Vision entered into a licensing agreement with SIMS Skateboards, to produce and market the SIMS brand. [3] Gonzales went on to release a few more pro models with Vision before departing to form Blind Skateboards (a play-on-words with Vision) with World Industries. [4]

Vision Street Wear brand

With a surging popularity of skateboarding in the mid 1980s, Vision Sports launched the 'Vision Street Wear' brand, making clothing, and later shoes, as well as shifting targeting to include the BMX industry. [5] The bold logo was designed by Greg Evans and inspired by the Frankie Goes to Hollywood "FRANKIE SAYS RELAX" t-shirts popular in summer 1984. [2]

Brand Sale & Licensing

The 'Vision' trademark was sold in 2004 to Collective Brands, a subsidiary of Payless ShoeSource. [6] In 2009, the company attempted to relaunch the Vision brand with an exclusive deal through Finish Line. [7]

In 2014, Authentic Brands Group LLC acquired the licensing rights to Vision from Collective Brands. [8]

The Vision Psycho Stick skateboard is featured on the 1987 INXS album Kick .

Christian Slater wears a Vision t-shirt in the 1989 film Gleaming the Cube .

A Vision shirt is prominently featured in the 1990 music video for EMF's Unbelievable .

Brazilian drummer Igor Cavalera, formerly of Sepultura, was seen wearing a Vision shirt during the band's performance on Matéria Prima in 1991.

Related Research Articles

<span class="mw-page-title-main">Brooks Brothers</span> American clothing retailer

Brooks Brothers is an American high-end luxury fashion company founded in 1818, the oldest apparel brand in continuous operation in the United States. Originally a family business, Brooks Brothers produces clothing for men, women and children, as well as home furnishings. Brooks Brothers licenses its name and branding to Luxottica for eyewear, Paris-based Interparfums for fragrances, and Turkey-based Turko Textiles for its home collection.

<span class="mw-page-title-main">DC Shoes</span> American company

DC Shoes, Inc. is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.

Mark Anthony "Gator" Rogowski is an American former professional skateboarder who was convicted of murder. He was mainly prominent in the 1980s and early 1990s. Rogowski's career ended when he pled guilty for assaulting, raping, and murdering Jessica Bergsten in 1991. His life was chronicled in a critically acclaimed 2003 documentary titled Stoked: The Rise and Fall of Gator by American filmmaker Helen Stickler.

<span class="mw-page-title-main">Mambo Graphics</span> Australian clothing company

Mambo Graphics is an Australian company designer of clothing. The company produces and commercialises surfing wetsuits, and casual wear clothing. Mambo was launched in 1984 by musician Dare Jennings and business partner, Andrew Rich in the Sydney suburb of Alexandria. On 6 January 2015, Mambo was acquired by American company Saban Brands. In July 2019 Mambo was brought back to Australian ownership when it was acquired by Caprice Australia.

<span class="mw-page-title-main">Vans</span> American manufacturer of shoes

Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the company was the primary sponsor of the annual Warped Tour music festival.

Saucony is an American brand of athletic footwear and apparel. Founded in 1898, the company is owned by Wolverine World Wide. Products commercialised by Saucony include footwear and clothing ranges, such as athletic shoes, jackets, hoodies, T-shirts, sweatpants, shorts, and socks. Accessories include hats and backpacks.

Payless ShoeSource Worldwide, LLC, is an international discount footwear chain. Established in 1956 by cousins Louis and Shaol Pozez, Payless was a privately held company owned by Blum Capital, and Golden Gate Capital. In 1961, it became a public company as the Volume Shoe Corporation, which merged with The May Department Stores Company in 1979. In the 1980s, Payless was widely known in the U.S. for its Pro Wings line of discount sneakers, which often had Velcro straps instead of laces. In 1996, Payless became an independent publicly held company. In 2004, Payless announced it would exit the Parade chain and would close 100 Payless Shoe outlets. On August 17, 2007, the company acquired the Stride Rite Corporation and changed its name to Collective Brands, Inc. The company had a total revenue for 2011 of US$3.4 billion. The company also has a stunt premium banner, Palessi Shoes. Payless is currently owned by a group of investors led by Alden Global Capital and Axar Capital Management.

<span class="mw-page-title-main">Baby Phat</span> American clothing brand

Baby Phat by Kimora Lee Simmons is a privately held American apparel brand established in 1999 by entrepreneur, Russell Simmons. Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. Baby Phat by Kimora Lee Simmons was re-launched in December 2019.

Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through artificial scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.

<span class="mw-page-title-main">PVH Corp.</span> American clothing company

PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Tommy Hilfiger, Calvin Klein, Warner's, Olga and True & Co. The company also licenses brands such as Kenneth Cole New York and Michael Kors. PVH is partly named after Dutch immigrant John Manning van Heusen, who in 1910 invented a new process that fused cloth on a curve.

Mark Gonzales, also known as "Gonz" and "the Gonz", is an American professional skateboarder and artist. A pioneer in the development of modern street skating and considered the first street-only skateboarder alongside Natas Kaupas. Gonzales and Kaupas are also credited with the first known boardslides on a handrail. Gonzales pioneering influence on skateboarding has caused him to be known as the "God Father" of modern street skateboarding and was named the "Most Influential Skateboarder of All Time" by Transworld Skateboarding magazine in December 2011. Gonzales was placed ahead of Tony Hawk (2nd) and Rodney Mullen (3rd)

Sperry or Sperry Top-Sider is an American brand of boat shoe designed in 1935 by Paul A. Sperry. Sperrys, or Top-Siders, were the first boat shoes introduced into the boating and footwear markets. Until January 2024, the Sperry brand was owned by Wolverine World Wide and headquartered in Waltham, Massachusetts. It is currently owned by Authentic Brands Group, with the North America operations licensed to Aldo group.

Tom Sims was an American athlete, inventor, and entrepreneur. Sims was World Snowboarding Champion (1983), World Champion Skateboarder (1975), and founder of SIMS Snowboards and SIMS Skateboards. He lived in Santa Barbara, California, from 1971 until his death.

Jason Lee Jessee Martinez, professionally known as Jason Jessee, is an American professional skateboarder and automotive designer best known for his stint with Santa Cruz Skateboards in the late 1980s. He was identified as the 24th most influential skateboarder of all time by TransWorld SKATEboarding magazine in 2011. The feature documentary Pray for Me: The Jason Jessee Film was released in 2007.

B.U.M. Equipment, a clothing brand under the ownership of BUM Equipment LLC, is a street fashion clothing company that was founded in 1986 in a Seattle garage. The brand is known for its beginning as a Los Angeles casual sportswear brand for men, women, and children. The brand had financial troubles in the mid-1990s under the management of the original owner, Chauvin International, Ltd. It went bankrupt in 1996 and was acquired by the creditors of B.U.M. International Inc. and managed by SOS Management in 1997. SOS Management, and its successor B.U.M. Equipment LLC, subsequently relaunched B.U.M. Equipment. The brand's fashion lines include men's, women's, junior's, and children's sportswear apparel, as well as hosiery, footwear, backpacks, handbags, luggage, and eyewear. According to the LA Times, B.U.M. Equipment is "one of the most successful young men's sportswear brands in California fashion history."

<span class="mw-page-title-main">Bench (British clothing brand)</span> British clothing brand

Bench Global Ltd. is a British clothing brand that is sold worldwide, including in Europe and Canada. The company was founded in Manchester, England, and specialises in streetwear.

<span class="mw-page-title-main">Starter (clothing line)</span> American clothing manufacturer

Starter, Inc. is an American clothing manufacturer, focusing on major league sports teams. Starter's current licenses include MLB, NBA, NFL, and NHL teams. Non-sports agreements include a partnership with Coca-Cola.

<span class="mw-page-title-main">Supreme (brand)</span> American skateboarding lifestyle brand

Supreme is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. Supreme is recognized for its influence on streetwear culture, with products that cater to skateboarding and urban fashion trends. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art. VF Corporation, a US-based apparel and footwear company, bought Supreme for $2.1 billion in December 2020.

Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise. ABG owns more than 50 consumer brands, as well as the likeness rights or estates of celebrities, including Muhammad Ali, Elvis Presley, and Marilyn Monroe.

References

  1. The history of Vision skateboards on Shitmag by Paula Osorio, April 21, 202
  2. 1 2 3 Cliver, Sean (2009). The Disposable Skateboard Bible. pp. 236–247. ISBN   978-1-58423-327-5.
  3. Goodrich, Jim (December 7, 2016). "Skateboard History Timeline". skatewhat.com. Retrieved 31 January 2019.
  4. "Snapshots of an enigma: Keeping up with Mark Gonzales". huckmag.com. January 9, 2013. Retrieved 31 January 2019.
  5. Turney, Brian (August 16, 2010). "Retrospective: Vision Street Wear". xgames.com. Retrieved 31 January 2019.
  6. "Collective Brands, Inc. Acquires Above The Rim Brand(R) From Reebok International". SEC Marketwire. January 15, 2010. Retrieved March 21, 2017.
  7. "Iconic Street Brand Vision Street Wear Relaunching Exclusively with Retailer Finish Line". huckmag.com. August 4, 2019. Retrieved 31 January 2019.
  8. Steinberg, Haley (July 30, 2014). "Authentic Brands Group, LLC Acquires Collective Licensing, LP, Including Iconic Global Lifestyle Brand 'Airwalk,' From Payless Holdings LLC". PR Newswire. Retrieved March 16, 2017.