WCEO

Last updated
WCEO
WCEO LaRaza840 logo.png
Broadcast area South Carolina
Frequency 840 kHz
BrandingLa Raza 840
Programming
Format Regional Mexican
Affiliations Charlotte FC
Ownership
OwnerNorsan Broadcasting WCEO, LLC
History
First air date
January 1, 1994
Former call signs
WCTG (1988–2000)
WCEO (2000–2004)
WSCQ (2004)
Technical information
Facility ID 54466
Class D
Power 50,000 watts day
Links
Webcast Listen Live
Website WCEO Online

WCEO (840 AM, "La Raza") is a Regional Mexican radio station located in Columbia, South Carolina, United States. The station is licensed by the Federal Communications Commission (FCC) to broadcast during daytime hours only (sunrise to sunset) with a power of 50,000 watts.

Contents

History

840 AM originally signed on January 1, 1994, as WCTG with a Christian/Talk format using programming from USA Radio Network. The format had failed to make a splash in the ratings and was adjusted to a secular Talk format. The station became WCEO in November 2000, but the Talk format continued. Eventually, Spanish-language programming was added on weekends under time broker agreements.

In late November 2004, WCEO briefly changed format to Adult Standards as "Sunny 840", acquiring the callsign WSCQ in the process (WSCQ was used on 100.1 in the Columbia market for many years before becoming WXBT in early 2004). However, this arrangement lasted less than a month before the station changed again to Spanish Contemporary as "La Tremenda", reclaiming the WCEO call letters in the process.

WCEO must leave the air from sunset to sunrise to protect clear-channel WHAS in Louisville, Kentucky.

The station is owned by Norsan Broadcasting WCEO, LLC. [1]

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References

  1. https://norsanmedia.com/radio-stations/ Norsan Media Radio Stations

34°12′42″N80°50′05″W / 34.21167°N 80.83472°W / 34.21167; -80.83472