Well drink

Last updated
This view from behind a Berlin bar shows the rows of liquor bottles and mixers on the underbar shelf. They are stored so that these bottles are readily available to the bartender to make the most popular drinks. International Tourism Fair in Berlin IMG 9477 (25021097943).jpg
This view from behind a Berlin bar shows the rows of liquor bottles and mixers on the underbar shelf. They are stored so that these bottles are readily available to the bartender to make the most popular drinks.

A well drink or rail drink is an alcoholic beverage or mixed drink made using the lower-cost liquors stored within easy reach of the bartender in the bar's "speed rail", "speed rack", or "well", a rack or shelf at a lower level than the bar that the bartender uses to prepare drinks. [1] [2] [3] [4] In any given establishment, the rail/well liquors available may also be known as the "house pours", "house brands", "house spirits", "pour brands", or "proprietary spirits". [1] [5] [6] [4] [7]

Well drinks differ from "call" drinks in that the former are offered when a customer does not specify a particular brand of liquor when ordering a mixed drink. [1] [2] [8]

The actual liquors used by a drinking establishment will vary. The most common well liquors are vodka and blended whiskey. Common well drinks include at least one variety each of gin, rum, whiskey, vodka, bourbon, tequila, triple sec, and vermouth. [1] Some establishments that cater to higher-end clientele or wish to project an aura of luxury choose premium brands to be their well liquors (thus offering a "premium well"). [5] [4]

Call and top-shelf

The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands. Our bartender at Superior, New Orleans 2016.jpg
The high shelves behind the bartender at New Orleans' Superior bar display the establishment's expensive, "top shelf" liquor brands.

A rail or well drink is usually served when a customer does not specify that a particular brand of liquor be used. [1] [2] [8] For example, a customer order for a "Scotch and soda" would lead the bartender to use a rail/well Scotch whisky and would be priced as a well drink, whereas ordering "Glenlivet and soda" would be a call drink. Another example would be a "Jack and Coke" rather than a "Whiskey and Coke." [8]

Call liquors are known as such because the customer "calls" or requests a particular brand of liquor. [9] Certain expensive brand-name liquors are not considered or priced as call, but are instead known as "Top-shelf Liquors", both from their placement on the shelves and from their price relative to the other liquors available. [1]

Related Research Articles

<span class="mw-page-title-main">Old fashioned (cocktail)</span> Cocktail made with whiskey, bitters and sugar

The old fashioned is a cocktail made by muddling sugar with bitters and water, adding whiskey or sometimes brandy, and garnishing with an orange slice or zest and a cocktail cherry. It is traditionally served with ice in an old fashioned glass.

<span class="mw-page-title-main">Tom Collins</span> Cocktail made from gin, lemon juice, sugar and carbonated water

The Tom Collins is a Collins cocktail made from gin, lemon juice, sugar, and carbonated water. First memorialized in writing in 1876 by Jerry Thomas, "the father of American mixology", this "gin and sparkling lemonade" drink is typically served in a Collins glass over ice. A non-alcoholic "Collins mix" mixer is produced, enjoyed by some as a soft drink.

<span class="mw-page-title-main">Long Island iced tea</span> Mixed drink with vodka, gin, tequila, and rum

The Long Island iced tea, or Long Island ice tea, is an IBA official cocktail, typically made with vodka, tequila, light rum, triple sec, gin, and a splash of cola. Despite its name, the cocktail does not typically contain iced tea, but is named for having the same amber hue as iced tea.

<span class="mw-page-title-main">Margarita</span> Mexican cocktail of tequila and orange liqueur

A margarita is a cocktail consisting of tequila, triple sec, and lime juice. Some margarita recipes include simple syrup as well and are often served with salt on the rim of the glass. Margaritas can be served either shaken with ice, without ice, or blended with ice. Most bars serve margaritas in a stepped-diameter variant of a cocktail glass or champagne coupe called a margarita glass. The margarita is one of the world's most popular cocktails and the most popular tequila-based cocktail.

A blended whiskey is the product of blending different types of whiskeys and sometimes also neutral spirits, colorings, and flavorings. It is generally the product of mixing one or more higher-quality straight or single malt whiskey with less expensive spirits and other ingredients. This typically allows for a lower priced finished product, although expensive "premium" varieties also exist.

<span class="mw-page-title-main">Negroni</span> Cocktail made of gin, vermouth, and Campari

The negroni is a cocktail, made of equal parts gin, vermouth rosso, and Campari, generally served on the rocks, and commonly garnished with an orange slice or orange peel. It is considered an apéritif.

<span class="mw-page-title-main">Arrack</span> Distilled alcoholic drink typically produced in South and Southeast Asia

Arrack is a distilled alcoholic drink typically produced in India, Sri Lanka and Southeast Asia, made from the fermented sap of coconut flowers or sugarcane, and also with grain or fruit depending upon the country of origin. It is sometimes spelled arak, or simply referred to as 'rack or 'rak. It is not to be confused with the anise-flavored distilled spirit called arak or araq. In many parts of India arrack is colloquially known as "desi daru".

<span class="mw-page-title-main">Flair bartending</span> Performance art in bartending

Flair bartending is the practice of bartenders entertaining guests, clientele or audiences with the manipulation of bar tools and liquor bottles in tricky, dazzling ways. Used occasionally in cocktail bars, the action requires skills commonly associated with jugglers. It has become a sought-after talent among venue owners and marketers to help advertise a liquor product or the opening of a bar establishment. Competitions have been sponsored by liquor brands to attract flair bartenders, and some hospitality training companies hold courses to teach flair techniques.

<span class="mw-page-title-main">Bartending terminology</span> Terms used in drinking culture and bartending

Various unique terminology is used in bartending.

The Washington State Liquor and Cannabis Board, formerly the Washington State Liquor Control Board, is an administrative agency of the State of Washington. The Liquor and Cannabis Board is part of the executive branch and reports to the Governor. The board's primary function is the licensing of on and off premises establishments which sell any type of alcohol, and the enforcement and education of the state's alcohol, tobacco, and cannabis laws.

<span class="mw-page-title-main">Mekhong (spirit)</span> Thai liquor

Mekhong (แม่โขง) is Thailand's first domestically produced branded golden spirit. It is also known as "The Spirit of Thailand".

<span class="mw-page-title-main">B-52 (cocktail)</span> Cocktail of coffee liqueur, Irish cream, triple sec and Sambuca

The B-52 cocktail is a layered shot composed of coffee liqueur (Kahlúa), Irish cream, and Grand Marnier. When prepared properly, the ingredients separate into three distinctly visible layers.

<span class="mw-page-title-main">Flaming drink</span> Mixed alcoholic drink set ablaze for show

A flaming drink is a cocktail or other mixed drink that contains flammable, high-proof alcohol, which is ignited before consumption. The alcohol may be an integral part of the drink, or it may be floated as a thin layer across the top of the drink. The flames are mostly for dramatic flair. However, in combination with certain ingredients, the flavor of the drink is altered. Some flavors are enhanced, and the process may impart a toasted flavor to some drinks.

<span class="mw-page-title-main">Indian whisky</span> Type of distilled liquor produced in India

As of 2006 most distilled spirits labelled as "whisky" in India were a form of Indian-made foreign liquor, commonly blends based on neutral spirits that are distilled from fermented molasses with only a small portion consisting of traditional malt whisky, usually about 10 to 12 percent. Outside India, such a drink would more likely be labelled a rum. According to the Scotch Whisky Association's 2013 annual report, unlike in the European Union (EU), "there is no compulsory definition of whisky in India, and the Indian voluntary standard does not require whisky to be distilled from cereals or to be matured. Very little Indian 'whisky' qualifies as whisky in the EU owing to the use of molasses or neutral alcohol, limited maturation and the use of flavourings. Such spirits are, of course, considerably cheaper to produce than genuine whisky." Such molasses-based blends made up 90 percent of the spirits consumed as "whisky" in India in 2004, although whisky wholly distilled from malt and other grains, was also manufactured and sold. By 2004 shortages of wheat had been overcome and India was one of the largest producers. Amrut, the first single malt whisky produced in India, was launched in Glasgow, Scotland in 2004. After expanding in Europe it was launched in India in 2010.

<span class="mw-page-title-main">Alcoholic spirits measure</span> Instruments to measure alcohol

Alcoholic spirits measures are instruments designed to measure exact amounts or shots of alcoholic spirits.

<span class="mw-page-title-main">Sazerac Company</span> Alcoholic drinks company based in New Orleans, US

Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family. As of 2017, it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.

Eryn Reece is an American bartender. She is the bar director for Banzabar and Freemans Restaurant, both in New York City. In 2013, Reece was named Speed Rack National Champion. In 2014, The Daily Meal named her one of the top 25 bartenders in the United States. Reece has been profiled in, and her work featured in, PUNCH, The Daily Beast, Maxim, WPIX, The Spirits Business, Thrillist, and other media outlets.

Top-shelf liquor is a term used in marketing to describe higher-priced alcoholic beverages, typically stored on the top shelves within bars. This contrasts to a "rail" or well drink, which are lower cost beverages typically stored on the lower shelves of the bartender's rack.

References

  1. 1 2 3 4 5 6 Lai A, ed. (2005). Bartending 101: The Basics of Mixology. Harvard Student Agencies, Inc. (4th ed.). St. Martin's Press. pp. 7–9. ISBN   978-0-312-34906-6. In professional bars, a 'speed rail' usually replaces the front bar. This rack, attached to the bar or sink directly in front of the bartender, holds 'house brands' (usually less-expensive brands) of front-bar liquor. The bartender defers to the well brand of liquor for every drink unless the customer specifies a well-known brand, or 'call brand,' as it is known in bartending lingo. The more expensive call brands stay on the back bar. That means that you will prepare a White Russian with generic coffee brandy instead of the most commonly known call brand (Kahlúa) unless the drink specifically requests otherwise (or if your bar is using Kahlúa as its well brand). There is a further classification of alcohols called the 'premium' or 'top-shelf' brands. These are even higher quality bottles of liquor – such as Bombay gin or Old Grand Dad bourbon.
  2. 1 2 3 Kulp K (2014). Booze for Babes: The Smart Woman's Guide to Drinking Spirits Right. Hundred Proof Publishing Co. p. 113. ISBN   978-0-9857731-0-6. Rail liquors are the selection of bottles bartenders keep in the long shelf under the bar counter, called the rail. These bottles are usually the cheapest liquor they carry, and are often used automatically unless you, or the cocktail menu, specify otherwise.
  3. Katsigris, Costas; Thomas, Chris (2012). The Bar and Beverage Book (5th ed.). John Wiley & Sons. p. 704. ISBN   9780470248454. speed rail, speed rack. A bottle-width rack for liquor bottles that is attached to the apron of underbar equipment.
  4. 1 2 3 Feinstein AH, Stefanelli JM (2008). Purchasing: Selection and Procurement for the Hospitality Industry. John Wiley & Sons, Inc. p. 567. ISBN   978-0-470-31485-2. Well liquor, sometimes called the 'house brand,' is served when a patron asks for a shot of Scotch without specifying a particular brand. The term well derives its name from where this type of liquor is located, typically being stored in a well located just below the bar top. [...]Many foodservice and bar operations serve premium brands as their well brands. This is sometimes referred to as the 'premium well'...
  5. 1 2 Katsigris C, Thomas C (2006). The Bar and Beverage Book (4th ed.). John Wiley & Sons, Inc. p. 179. ISBN   978-0-470-07344-5. In short, the well is an important profit center that should reflect the bar's image and respond to the desires of its clientele.[...] To determine whether or not to upgrade your house pours to premium pours, ask yourself these questions: [...] Are the current house pours a liability? It's a fact that most bar owners stock their well and don't think much about it after that.
  6. Shock, Patti J.; Stefanelli, John M. (2008). A Meeting Planner's Guide to Catered Events. John Wiley & Sons, Inc. p. 72. ISBN   978-0-470-39095-5. Well Brand[...] Sometimes it is referred to as a pour brand, proprietary brand, house brand, or speed rail brand.
  7. Kokt, Desere (2015). Hospitality Management: A practical introduction. African Sun Media. p. 93. ISBN   9781920382698.
  8. 1 2 3 Meyer A, Vann M (2013). How to Open and Operate a Restaurant (electronic ed.). Globe Pequot. p. 100. ISBN   978-1-4930-0144-6. 'Well liquor' is the group of spirits that are used to make drinks when the brand is not specified by the guest ('scotch and soda'). 'Call' liquors are specifically requested brands ('Glenfiddich and soda').
  9. Brown DR (2004). The Encyclopedia of Restaurant Forms. Vol. 1. Atlantic Publishing Company. p. C3-3. ISBN   978-0-910627-29-0. Call Liquor. Any liquor other than well liquor. The term refers to "calling" the liquor brand by name, such as "Captain Morgan and coke" rather than "rum and coke."