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On Internet websites that invite users to post comments, content moderation is the process of detecting contributions that are irrelevant, obscene, illegal, harmful, or insulting, in contrast to useful or informative contributions, frequently for censorship or suppression of opposing viewpoints. The purpose of content moderation is to remove or apply a warning label to problematic content or allow users to block and filter content themselves.
Elon Reeve Musk is a businessman and investor. He is the founder, chairman, CEO, and CTO of SpaceX; angel investor, CEO, product architect and former chairman of Tesla, Inc.; owner, chairman and CTO of X Corp.; founder of the Boring Company and xAI; co-founder of Neuralink and OpenAI; and president of the Musk Foundation. He is the wealthiest person in the world, with an estimated net worth of US$232 billion as of December 2023, according to the Bloomberg Billionaires Index, and $254 billion according to Forbes, primarily from his ownership stakes in Tesla and SpaceX.
Gary Gensler is an American government official and former Goldman Sachs investment banker serving as the chair of the U.S. Securities and Exchange Commission (SEC). Gensler previously led the Biden–Harris transition's Federal Reserve, Banking, and Securities Regulators agency review team. Prior to his appointment, he was professor of Practice of Global Economics and Management at the MIT Sloan School of Management.
X, formerly, and still colloquially, known as Twitter, and also Twitter/X, is a social media website based in the United States. With over 500 million users, it is one of the world's largest social networks. Users can share and post text messages, images, and videos known historically as "tweets". X also includes direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can vote on context added by approved users using the Community Notes feature. Although the service is now called X, the primary URL remains twitter.com as of January 2024, with the x.com domain name redirecting to that address.
Endeavor Group Holdings, Inc. is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns Professional Bull Riders (PBR) and is majority owner of World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) through TKO Group. In collegiate athletics Endeavor-Learfield IMG represents The American, A10, Big 12, Conference USA, Horizon League, MAC, MEAC, OVC, SEC and WCC
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for Visa. Cooper was earlier CMO of BlackRock, CMO/Chief Creative Officer of BuzzFeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.
Twitter, Inc. was an American social media company based in San Francisco, California. The company operated the social networking service Twitter and previously the Vine short video app and Periscope livestreaming service. In April 2023, Twitter merged with X Holdings and ceased to be an independent company, becoming a part of X Corp.
Mastodon is a free and open-source software for running self-hosted social networking services. It has microblogging features similar to Twitter, which are offered by a large number of independently run nodes, known as instances or servers, each with its own code of conduct, terms of service, privacy policy, privacy options, and content moderation policies.
Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.
Sriram Krishnan is an Indian-American internet entrepreneur, venture capitalist, podcaster, and author. He is a partner at the venture capital firm Andreessen Horowitz.
Manish Maheshwari is an Indian technology entrepreneur and executive. His technology ventures have focused on building solutions that improve the lives of the masses in emerging markets. He is Co-Founder of Fanory, a creator monetization platform, with majority investment from JetSynthesys and backed by the family offices of cricketing legend, Sachin Tendulkar, Serum Institute's Adar Poonawalla and Infosys co-founder, Kris Gopalakrishnan.
Business magnate Elon Musk initiated an acquisition of American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake. Twitter invited Musk to join its board of directors, an offer he initially accepted before declining. On April 14, Musk made an unsolicited offer to purchase the company, to which Twitter's board responded with a "poison pill" strategy to resist a hostile takeover before unanimously accepting Musk's buyout offer of $44 billion on April 25. Musk stated that he planned to introduce new features to the platform, make its algorithms open-source, combat spambot accounts, and promote free speech.
The Twitter Files are a series of releases of select internal Twitter, Inc. documents published from December 2022 through March 2023 on Twitter. CEO Elon Musk gave the documents to journalists Matt Taibbi, Bari Weiss, Lee Fang, and authors Michael Shellenberger, David Zweig and Alex Berenson shortly after he acquired Twitter on October 27, 2022. Taibbi and Weiss coordinated the publication of the documents with Musk, releasing details of the files as a series of Twitter threads.
On December 15, 2022, Twitter suspended the accounts of ten journalists who have covered the company and its owner, Elon Musk. They included reporters Keith Olbermann, Steven L. Herman, and Donie O'Sullivan, and journalists from The New York Times, The Washington Post, CNN, and The Intercept. The suspensions came after an incident that occurred on December 14, when Musk's 2-year-old son was followed by a stalker while he was traveling in a car, the stalker thought Musk was in the car. Musk said the accounts had violated a policy on doxxing. Posters on behalf of the owners of the accounts were quick to claim that the suspensions were permanent before Musk clarified account access would be restricted for seven days. Some of the accounts were restored earlier.
Elon Musk completed his acquisition of Twitter in October 2022; Musk acted as CEO of Twitter until June 2023 when he was succeeded by Linda Yaccarino. Twitter was then rebranded to X in July 2023. Initially during Musk's tenure, Twitter introduced a series of reforms and management changes; the company reinstated a number of previously banned accounts, reduced the workforce by approximately 80%, closed one of Twitter's three data centers, and largely eliminated the content moderation team, replacing it with the crowd-sourced fact-checking system Community Notes.
Community Notes, formerly Birdwatch, is a feature on X where contributors can "add context" in order to provide fact-checks, under a post, image or video. The program launched in 2021 with Community Notes becoming widespread on X in 2023. As of November, it has expanded to over 50 countries, approximately 133,000 contributors. Notes are seen by up to 5% of the readers of the content they are attached to, amounting to tens of millions of views per day. It has been described as a community-driven content moderation program, in order to provide helpful and informative context, based on a crowd-sourced fact-checking system. It has been considered as an attempt to debunk propaganda and misinformation and as a replacement for Trust and Safety staff, although former head of the department, Yoel Roth, states this was never the intention.
X Corp. is an American technology company established by Elon Musk in 2023 as the successor to Twitter, Inc. It is a wholly owned subsidiary of X Holdings Corp., which is itself owned by Musk. The company owns the social networking service X and has announced plans to use it as a base for other offerings.
Yoel Roth is an American technology executive. Roth served as the head of Twitter's trust and safety department, a position he stepped down from in November 2022, following Elon Musk's acquisition of Twitter. Roth is currently a technology policy fellow at the Goldman School of Public Policy at the University of California, Berkeley. In addition, he is a technical advisor on the Commission on Information Disorder at the Aspen Institute and a board member at Indiana University's Observatory on Social Media.
Linda Yaccarino is an American media executive. She previously held the position of chairman of global advertising & partnerships for NBCUniversal. In June 2023, Yaccarino succeeded Elon Musk as the chief executive officer of X Corp.
GroupM is a U.S based media investment group of the multinational Holding company WPP plc. GroupM is the world's largest media buying agency, as of 2023.
References
- ↑ Graham, Megan (5 April 2023). "Media Veteran Lou Paskalis Joins Group to Encourage Brands to Advertise on News". Wall Street Journal. Retrieved 15 December 2023.
- 1 2 Lou Paskalis Speaker Bio, Financial Communications Society
- 1 2 Bruell, Alexandra (5 October 2021). "Marketing Veteran Lou Paskalis Named President at Ad Association MMA". Wall Street Journal. Retrieved 15 December 2023.
- ↑ Schiff, Allison (19 October 2021). "Newly Appointed MMA Global President Lou Paskalis Has Opinions". AdExchanger. Retrieved 15 December 2023.
- ↑ Moran, Tim (July 8, 1998). "Gallo's Gossamer Bay enjoys movie tie-in". The Modesto Bee. Newspapers.com. Retrieved January 1, 2024.
- ↑ Seitz, Loree (5 November 2022). "Elon Musk Blocks Top Marketer Who Questioned Twitter's Retreat From Content Moderation". TheWrap . Retrieved 15 December 2023– via Yahoo Entertainment.