Country | United States |
---|---|
Broadcast area | United States and Canada |
Headquarters | Austin, Texas |
Programming | |
Language(s) | English |
Picture format | 1080i (HDTV) 480i (SDTV) |
Ownership | |
Owner | Vaibhav Global |
Sister channels | The Jewellery Channel (United Kingdom) |
History | |
Launched | 2007 |
Former names | The Jewelry Channel (2007-09) Liquidation Channel (2009-16) |
Links | |
Website | www |
Availability | |
Terrestrial | |
Available over the air in select markets | Check local lstings |
Streaming media | |
Digital media receiver | Roku channel |
Live stream | Watch live |
Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. [1] [2] [3] The network is a subsidiary of the Indian-based Vaibhav Global Limited. [4] [5]
The network's reach is approximately 77 million households in the United States. [4] The network sells inventory in a reverse auction format. It additionally airs late nights on the American broadcast networks Retro TV, LATV, and TeleXitos through a time brokerage agreement, [6] along with varied digital subchannel coverage nationwide. [7] The channel primarily sells jewelry, beauty, fashion, home decor and lifestyle products. [8]
Shop LC was originally launched as The Jewelry Channel in 2007.
In 2009, The Jewelry Channel was renamed as Liquidation Channel and switched over to a discount liquidation model in 2009 due to a lack of demand for luxury items in the Great Recession, and to reduce confusion with the already-existing Jewelry Television. [2] The channel originally expected to liquidate merchandise and cease operations. [9]
Jewelry Television sued Liquidation Channel for infringement of a reverse auction patent in June 2013. In October 2015, the Patent Trial and Appeal Board invalidated Jewelry Television's "abstract ideas" patent based on the previous Alice Corp. v. CLS Bank International ruling. [10] On May 28, 2015, two customers sued the channel over falsely advertised discounts. [11]
On January 9, 2017, Liquidation Channel officially rebranded itself as Shop LC; it had already removed all uses of the Liquidation Channel branding in full throughout 2016, branding solely as "LC". The meaning of the LC abbreviation was also changed so the channel's name now stands for "Shop Low-Cost". Kevin Lyons, president of Shop LC, stated that the rebrand to Shop LC is "about evolution". In addition to the name change, Shop LC designed new broadcast studios, updated television and website graphics and expanded its corporate headquarters.
In early 2021, Vaibhav Global came to terms with Hearst Television to carry the network on that station group's subchannels in a number of major markets, and has also added other broadcast subchannel affiliates throughout the United States to extend its coverage. The Hearst deal ended on May 1, 2022.
On November 18, 2021, it was announced that Shop LC would relocate from Austin proper to suburban Cedar Park by 2024, with the encouragement of sales tax and job creation incentives to build a production, office, and warehouse facility planned to be 200,000 square feet (19,000 m2). [12]
Hearst Television, Inc. is a broadcasting company in the United States owned by Hearst Communications, made up of a group of television and radio stations, and Hearst Media Production Group, a distributor of programming in broadcast syndication.
WCWG is a television station licensed to Lexington, North Carolina, United States, serving the Piedmont Triad region as an affiliate of The CW. It is owned by Hearst Television alongside Winston-Salem–licensed NBC affiliate WXII-TV. WCWG and WXII-TV share studios on Coliseum Drive in Winston-Salem; through a channel sharing agreement, the stations transmit using WXII-TV's spectrum from an antenna on Sauratown Mountain in Stokes County.
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KJLA is a television station licensed to Ventura, California, United States, serving the Los Angeles area as an affiliate of Visión Latina. The station is owned by Costa de Oro Media, LLC, a company run by Entravision Communications founder, CEO and chairman Walter Ulloa. KJLA's studios are located on Corinth Avenue in West Los Angeles, and its transmitter is located atop Mount Wilson.
WMFP is a television station licensed to Foxborough, Massachusetts, United States, serving the Boston area and primarily airing paid programming from OnTV4U. It is owned by WRNN-TV Associates alongside Norwell-licensed ShopHQ affiliate WWDP. Through a channel sharing agreement, the two stations transmit using WWDP's spectrum from a tower off Pleasant Street in West Bridgewater. WMFP's studios are located on Lakeland Park Drive in Peabody.
WZME is a television station licensed to Bridgeport, Connecticut, United States, serving as the New York City market's outlet for the diginet Story Television. It is owned and operated by network parent Weigel Broadcasting alongside Middletown Township, New Jersey–licensed MeTV station WJLP, and New York-licensed WNWT-LD. WZME maintains a primary transmitter on Booth Hill Road in Trumbull, Connecticut, with a secondary transmitter located at the Empire State Building in midtown Manhattan.
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WMLW-TV is an independent television station licensed to Racine, Wisconsin, United States, serving the Milwaukee area. It is owned by Weigel Broadcasting alongside CBS affiliate WDJT-TV and two low-power stations: Telemundo affiliate WYTU-LD and Class A MeTV owned-and-operated station WBME-CD. The stations share studios in the Renaissance Center office complex on South 60th Street in West Allis, while WMLW-TV's transmitter is located in Milwaukee's Lincoln Park.
WSJX-LP, UHF analog channel 24, was a low-power LATV-affiliated television station licensed to Aguadilla, Puerto Rico. The station was owned by Caribbean Broadcasting Network along with sister station WSJP-LD.
KSTV-LD is a low-power television station in Sacramento, California, United States, affiliated with LATV. The station is owned by Lazer Broadcasting, the company's only television station.
WJAL is a television station licensed to Silver Spring, Maryland, United States, serving the Washington, D.C. area as an affiliate of ShopHQ. Owned by Entravision Communications, it is sister to Washington-licensed low-power, Class A station WMDO-CD. WJAL shares transmitter facilities with CBS affiliate WUSA on Wisconsin Avenue in the Tenleytown section of northwest Washington.
KATA-CD was a Class A digital television station affiliated with Shop LC, owned and operated by Mako Communications. It broadcast on Channel 50 and was licensed to Mesquite, Texas, United States. KATA was available through Charter Communications and Verizon Fios.
WOCK-CD is a low-power, Class A television station in Chicago, Illinois, United States, affiliated with Shop LC. The station is owned by Skokie-based KM Communications. WOCK-CD's studios are located on North Kedzie Avenue in Chicago, and its transmitter is located atop the John Hancock Center.
WIWN is a television station licensed to Fond du Lac, Wisconsin, United States, but primarily serving the Milwaukee area as an affiliate of Cozi TV. It is owned by CNZ Communications as sister to Milwaukee-licensed low-power, Class A station WMKE-CD. Both outlets share studios on West Stratton Drive in suburban New Berlin, while WIWN's transmitter is located on North Humboldt Boulevard in Milwaukee's Estabrook Park neighborhood.
KAZD is a television station licensed to Lake Dallas, Texas, United States, serving the Dallas–Fort Worth metroplex with a simulcast of Spectrum News 1. Owned by Weigel Broadcasting, KAZD maintains offices on McKinney Avenue in downtown Dallas, and its transmitter is located south of Belt Line Road in Cedar Hill.
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WKUW-LD is a low-power television station licensed to White House, Tennessee, United States, serving the Nashville television market. Owned by HC2 Holdings, it is a sister station to Bowling Green, Kentucky–licensed WCTZ-LD, which also serves Nashville. WKUW-LD's transmitter is located in Whites Creek, Tennessee, just off I-24 and Old Hickory Boulevard.
Vaibhav Global Limited (VGL), formerly known as Vaibhav Gems, is a multi-national electronic retailer and manufacturer of fashion jewelry and lifestyle accessories. It sells its products through its home shopping channels, Shop LC in the United States and TJC in the United Kingdom. The company is headquartered in Jaipur, India.