SkipTheDishes

Last updated

SkipTheDishes
Company type Subsidiary
Industry Online food ordering
Founded2012
FoundersJosh Simair
Jeff Adamson
Dan Simair
Chris Simair
Andrew Chau
Headquarters Winnipeg, Manitoba, Canada
Area served
Canada
Key people
Paul Burns (CEO)
Geoff Ryan (CPO)
RevenueIncrease2.svg Can$581.9 million (2020) [1] Increase2.svg Can$312 million (2018) [2]
Number of employees
2,000
Parent
Website skipthedishes.com

SkipTheDishes (styled capitalized, sometimes shortened to just SKIP) is a Canadian online food delivery service headquartered in Winnipeg, Manitoba and a division of Dutch-based Just Eat Takeaway.com. [3] Users can order and pay for food from participating restaurants online using an application on the iOS or Android platforms, or through a web browser. [4] Users are also able to provide feedback by reviewing restaurants after receiving an order. It was founded in 2012 in Saskatoon, and later purchased by UK-based Just Eat in 2016, with Just Eat retaining the name. SkipTheDishes was subsequently folded into Just Eat Takeaway following Just Eat's acquisition in 2020, and assumed Takeaway.com's orange branding and logo.

Contents

History

SkipTheDishes was founded in 2012 by brothers Josh and Chris Simair, with the idea of creating a more efficient online food ordering and delivery network. Josh had previously worked as an investment banker in London and recognized the opportunity to improve the food delivery process. The company was initially launched in Saskatoon and later moved to Winnipeg, where the head office was established. [5]

The co-founders bootstrapped the company and secured seed capital from angel investors, followed by additional funding from private investors and four venture capital firms. Three more co-founders, including another brother and two university friends, joined between 2012 and 2014 to help grow the business. [6]

Acquisition, growth, and expansion

As the company scaled between 2013 and 2016, the co-founders launched SkipTheDishes in many Canadian cities, initially focusing on mid-market cities, including Burnaby, East Vancouver, Calgary, Edmonton, Red Deer, Prince Albert, Grande Prairie, Regina, Saskatoon, Winnipeg, Mississauga, Etobicoke, Kitchener/Waterloo, and Ottawa; as well as US cities, including Columbus, Cleveland, Cincinnati, Buffalo, Omaha, and St. Louis. [7]

In December 2016, SkipTheDishes was acquired by Just Eat for $200 million. SkipTheDishes remained a subsidiary and separate brand from Just Eat, with its headquarters remaining in Winnipeg. [8] As of September 2018, Just Eat Canada redirects to SkipTheDishes. [9]

Over the course of 2017, SkipTheDishes was recognised for its growth on a number of occasions. [10] The company's founder was chosen as one of Canada's Top 40 Under 40. [11] Just Eat's CEO, Peter Plumb, reported significant increases in the company's Q3-2017 revenue, due to "strong growth in order numbers and the inclusion of SkipTheDishes business." [12]

In 2017, the company expanded its business model into new offerings other than food, starting with alcohol delivery in select markets. [13]

In March 2019, SkipTheDishes pulled out of the United States market. Their business and drivers were transferred to Grubhub. [14] In early 2020, Just Eat merged with Netherlands-based competitor Takeaway.com, forming Just Eat Takeaway, [15] shortly thereafter announcing a deal to acquire the aforementioned Grubhub (who also acquired SkipTheDishes' American operations before their acquisition). [16] In July 2020, in line with Just Eat's other markets, SkipTheDishes adopted Takeaway.com's logo and orange colour scheme, though keeping the SkipTheDishes brand name. [17]

In late 2021, SkipTheDishes began testing a new offering called Skip Express Lane, a service that delivers household goods and groceries directly to customers. The service is located in Winnipeg and in London, Ontario. [18]

Marketing

In October 2018, SkipTheDishes ran a series of ads featuring actor Jon Hamm as an "honourary Canadian." [19] He remains a fixture in their marketing campaign as of January 2021. [20]

Since 2019, SkipTheDishes has run a series of French-language ads, notably in Quebec, featuring comedian Patrick Groulx. [21] [22] His ads since October 2020 and early 2021 have focused on promoting "les Récompenses SKIP" or Skip's loyalty points program. [23] [24] [25]

In February 2020, SkipTheDishes entered into a multiyear marketing relationship with the Toronto Defiant, an esports team in the Overwatch League. [26]

In summer 2021, ahead of the 2020 Olympic Games, SkipTheDishes was named the "Official Food Delivery App" of the Canadian Olympic Committee. [27]

Criticism

Like many companies involved in the sharing economy, SkipTheDishes has received criticism for its business practices. [28] In March 2017, the company received negative publicity for its responses to a job candidate's question about compensation and benefits. As a follow-up to the incident, Emily Norgang of the Canadian Labour Congress stated that "the most innovative aspect isn't the technology itself, but actually the expansion of this exploitative business model." [29] As of October 2021, SkipTheDishes has the lowest rating of F from the Better Business Bureau due to volume of unresolved complaints. [30]

Related Research Articles

<span class="mw-page-title-main">Take-out</span> Prepared food purchased with the intent to eat elsewhere

Take-out or takeout is a prepared meal or other food items, purchased at a restaurant or fast food outlet with the intent to eat elsewhere. A concept found in many ancient cultures, take-out food is common worldwide, with a number of different cuisines and dishes on offer.

Just Eat is an online food order and delivery platform. It was founded in 2001 in Kolding, Denmark as a food delivery company, and later headquartered in London, United Kingdom from 2006 until it was purchased by Netherlands-based Takeaway.com in 2020 forming Just Eat Takeaway.com. Just Eat acts as an intermediary between independent takeaway food outlets and customers. The service operates under the Just Eat brand name in seven countries. The platform enables customers to search for local takeaway restaurants, place orders and pay online, and to choose from pick-up or delivery options. The company Just Eat plc acquired SkipTheDishes in Canada and Menulog in Australia and New Zealand.

<span class="mw-page-title-main">Hungryhouse</span> British food order and delivery service

Hungryhouse.co.uk was an online takeaway food order and delivery service founded in 2006 and merged with Just Eat in 2018. It allowed users to search for restaurants and browse local takeaway menus before placing an order online and being delivered by the restaurant with a small service charge for using their service.

Foodler Inc. was an American online food ordering service that connected consumers with a wide variety of restaurants for immediate delivery. The company’s website, www.foodler.com, ranked restaurants according to consumer feedback with recommendations based on order history, user ratings, discounts, and free delivery. Users could rank specific dishes. Foodler also remembered users’ favorite foods, addresses, payment, and tip preferences to speed up the ordering process.

<span class="mw-page-title-main">Just Eat Takeaway.com</span> Online food ordering company

Just Eat Takeaway.com N.V. is a Dutch multinational online food ordering and delivery company, formed from the merger of London-based Just Eat and Amsterdam-based Takeaway.com in 2020. It is the parent company of food delivery brands including Takeaway.com, Lieferando, Thuisbezorgd.nl, Pyszne.pl, 10bis in Israel, and those acquired from Just Eat, including SkipTheDishes and Menulog. Since the merger, the company has acquired Grubhub in the United States and Bistro.sk. Just Eat Takeaway operate various food ordering and delivery platforms in twenty countries, where customers can order food online from restaurants’ menus, and have it delivered by restaurant or company couriers directly to their home or workplace using an app or website. The company also partners with IFood in Brazil and Colombia.

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EatStreet Inc. is an American online food ordering service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in Madison, Wisconsin, the company has expanded to over 15,000 restaurants in over 150 markets nationwide. In addition to the online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and digital marketing services. As of August of 2023, EatStreet no longer employs W2 drivers to deliver customer orders. They now contract with multiple third-party delivery services to complete deliveries nationwide.

Grubhub Inc. is an American online and mobile prepared food ordering and delivery platform based in Chicago, Illinois.

<span class="mw-page-title-main">Menulog</span> Australian and New Zealand online food ordering app

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Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. Couriers deliver meals using cars, scooters, bikes, or on foot. It is operational in over 6,000 cities in 45 countries as of 2021.

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<span class="mw-page-title-main">Meal kit</span> Subscription service–foodservice business model

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References

  1. ↑ "Full Year 2020 Results : Revenue increases 54% to €2.4 billion, adjusted EBITDA1 of €256 million" (PDF). S3.eu-central-1.amazonaws.com. Retrieved March 27, 2022.
  2. ↑ "Just-Eat". Just Eat. Retrieved April 17, 2020.
  3. ↑ "Just Eat Takeaway.com | Jobs in Canada". Just Eat Takeaway.com. Retrieved June 15, 2022.
  4. ↑ Belmonte, Lisa. "SkipTheDishes Is Offering Free Delivery In Canada All Summer & Here's How You Can Get The Deal - Narcity". www.narcity.com.
  5. ↑ "SkipTheDishes Launches AI-Powered Grocery Shopping Tool to Help Canadians Take Inflation Out of Their Cart | LBBOnline". www.lbbonline.com.
  6. ↑ "Brains behind SkipTheDishes launch subscription furniture service in Winnipeg, Saskatoon". The Globe and Mail. April 14, 2019.
  7. ↑ "Canadian Delivery Platform SkipTheDishes Expands into Groceries". www.pymnts.com. January 5, 2022.
  8. ↑ Silcoff, Sean (December 15, 2016). "Winnipeg startup SkipTheDishes gobbled up by Britain's Just Eat". The Globe and Mail . Retrieved August 28, 2018.
  9. ↑ SkipTheDishes [@JUSTEATca] (September 5, 2018). "Hello Steve, We're joining with Skip the Dishes to provide you with even a better food ordering experience. You can order with them if you have not already. :)" (Tweet) – via Twitter.
  10. ↑ "Global Virtual Restaurant and Ghost Kitchens Market Size and Forecast | Uber Eats, Taker, VizEat, GRUBHUB, Skip The Dishes, FLIPDISH, DoorDash, CLOUD KITCHENS, Deputy, Rebel Foods". EUAC.
  11. ↑ Cash, Martin (June 28, 2017). "Skip the Dishes co-founder named one of Canada's top young business innovators". Winnipeg Free Press . Retrieved August 28, 2018.
  12. ↑ Wood, Zoe (November 23, 2017). "Just Eat poised to enter FTSE 100 after value soars past Sainsbury's". The Guardian . Retrieved August 28, 2018.
  13. ↑ Greenslade, Brittany (August 22, 2017). "Skip the Dishes testing out alcohol delivery in Winnipeg". Global News . Retrieved August 28, 2018.
  14. ↑ "Winnipeg-based delivery company Skip the Dishes backing out of U.S. market". CJOB. Retrieved December 17, 2020.
  15. ↑ "Takeaway issues shares after UK competition watchdog gives Just Eat buy approval". Platform Executive. April 23, 2020. Retrieved July 27, 2020.
  16. ↑ "Europe's Just Eat Takeaway to buy Grubhub for $7.3 billion". Reuters. June 11, 2020 – via uk.reuters.com.
  17. ↑ Lombardo, Christopher (July 27, 2020). "Check it out: SkipTheDishes rebrands". Strategy . Retrieved July 27, 2020.
  18. ↑ "SkipTheDishes launches new offering for groceries". September 2021.
  19. ↑ "CNW - "Canadian" Jon Hamm Loves Hockey and SkipTheDishes". Newswire.ca.
  20. ↑ "Happy burgday - YouTube". Youtube.com. Retrieved January 23, 2021.
  21. ↑ "Patrick Groulx pratique la lutte dans une nouvelle publicité de Skip". Grenier.qc.ca. December 3, 2019.
  22. ↑ "SKIP Tour de force". Youtube.com. Announcer: Skip, Agency: Arrivals + Departure et TMO; Directeur artistique: David Lamarche; Conception-rédaction: Kristina Landry; Producer: Jérôme Couture: Agency Producer: Annick d’Auteuil; Production house: Cinélande; Director: Jean-François Asselin; DOP: Steve Danyluk; Postproduction: Post430; Sound: Lamajeure; Médias: True Media; Relations publiques: Proof Inc. Retrieved April 3, 2021.
  23. ↑ "Une campagne pour l'amour de la bouffe d'ici". Grenier.qc.ca. October 23, 2020.
  24. ↑ "SKIP TV 15s REWARDS 2020 10 22". Youtube.com. Agency: A+D, The Montréal Office; Production house: Cinélande; Sound: Audio Z. Retrieved April 3, 2021.
  25. ↑ "SKIP TV 30s NEW 2020 10 22". Youtube.com. Agency: A+D, The Montréal Office; Production house: Cinélande; Sound: Audio Z. Retrieved April 3, 2021.
  26. ↑ Massaad, Jay (February 6, 2020). "Toronto Defiant plates up multi-year deal with SkipTheDishes". esportsinsider.com.
  27. ↑ SkipTheDishes. "SkipTheDishes named the Official Food Delivery App of the Canadian Olympic Committee ahead of the Tokyo 2020 Olympic Games". Newswire.ca. Retrieved October 24, 2021.
  28. ↑ "Just Eat snaps up Hungryhouse and Canada's SkipTheDishes for £260m". www.ft.com. Financial Times.
  29. ↑ Sparks, Riley (March 14, 2017). "Skip the Dishes apologizes for ducking questions on pay and benefits". National Observer . Retrieved August 28, 2018.
  30. ↑ "SkipTheDishes Restaurant Services Inc". Bbb.org. Retrieved May 15, 2020.
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