 | |
| Type | Private |
|---|---|
| Industry | Fashion |
| Founded | 2005 |
| Founder | Mark Turner, Eddie Jones. |
| Headquarters | Perth , Australia |
Area served | Worldwide |
| Products | Men's underwear |
| Website | 2wink.com.au |
2wink Australia is an Australian men's underwear and swimwear apparel brand based in Perth, Western Australia. The apparel is sold in 30 countries.
2wink Australia was founded by friends Eddie Jones and Mark Turner in 2005, after being disappointed with other brands of underwear that were expensive and didn't hold up well. [1] The name 2wink was created from the concept of "winking" one's eye. [2] In 2010, Carl McNeill officially bought out Eddie Jones's interest in the company. [3]
Since beginning the company with A$30,000 in 2005, 2wink Australia has gone on to pull in over A$2 million in 2009, delivering to over 30 countries (including Australia, France, Italy, USA, United Kingdom, Germany, Spain, Singapore and Japan), and creates 80,000 pairs of underwear per annum. The company expects to double its sales as export opportunities become available to the business. [4]
In 2009, the company made the strategic decision to transfer all of its manufacturing from China to Western Australia, after observing the uproar caused by Pacific Brands, the maker of Bonds, taking their manufacturing overseas. [5]
2wink Australia released its first range of men's swimwear in 2011. [6]
2wink Australia has 10 different ranges of Australian-made underwear available, including Hung Downunder, 70s, 80s, walkabout, Sweet As! Candy, LOADED, LOADED Gen2, Mechanic, Predator, Rage, and previous ranges, including The Tanga, Longbox, Glovebox, Minibox, Hot Angel, [7] Cool Devil [8] and Space Cadet. [9] The brand is also developing additional new ranges.
Some of the brand's variations include Graffiti Longbox, Graffiti Glovebox, Graffiti Minibox, Longbox Split and Loaded Gen2 in cherry and white.
The company is particularly well known for its LOADED range, which features an inside secret pouch to hide a condom, promoting safe-sex practices between individuals. [10]
2wink Australia is also known for its uniquely themed underwear ranges, or collections, most of the time related specifically to elements of the design of the waistband. The 'walkabout' range was designed by an Aboriginal designer, and the brand's newest swim wear ranges are named after five of the best known Australian actors, Russell Crowe, Hugh Jackman, Heath Ledger, Ryan Kwanten and Sam Worthington. [6]
The company is headquartered in Dianella, a suburb of Perth, whereas all of its products are made in China.
Speedo International Limited is a distributor of swimwear and swim-related accessories based in Nottingham, England, known for its swim briefs. The company has roots in Australia but is not based there anymore. Founded in Sydney in 1914 by Alexander MacRae, a Scottish emigrant, the industry-leading company is now a subsidiary of the British Pentland Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand was previously manufactured for and marketed in North America as Speedo USA by PVH, under an exclusive perpetual licence, which had acquired prior licensee Warnaco Group in 2013. As of January 2020, the Pentland Group purchased back the rights from PVH for $170 million in cash, subject to regulatory approval.
Panties are a form of underwear worn traditionally by women. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genitalia, and a pair of leg openings that, like the waistband, are often made of elastomer. Various materials are used, but are usually chosen to be breathable.
Boxer briefs are a hybrid type of men's undergarment which are long in the leg, similar to boxer shorts, but tight-fitting like briefs. They emerged as a style in the 1990s and are commonly worn for sports and as every-day underwear.
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon, and water polo.
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Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and is a recognized trademark in 120 countries.
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aussieBum is an Australian men's swimwear and underwear manufacturer. Initially manufactured in Sydney's inner west, a growing number of aussieBum products were later manufactured overseas in China, Bangladesh, Thailand, and Vietnam. Their products are designed and delivered from Sydney, with the business run out of the company's headquarters in the suburb of Leichhardt.
Calvin Klein Inc. is an internationally operating, American fashion house. The company, which became famous for its designer underwear and denim lines in the 1980s, specializes in mass-market ready-to-wear clothing for all genders and age groups as well as leather products, lifestyle accessories and shoes, home furnishings, perfume/cosmetics, eyewear, jewellery and watches in the mid-price segment. Its high-end runway fashion division, which represented the top level of the various Calvin Klein sub-brands, was discontinued in 2019.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
A swim brief or racing brief is any briefs-style male swimsuit such as those worn in competitive swimming, diving and water polo. The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. Occasionally, the speedo genericized trademark is applied to square cut swimsuits, but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New Zealand, and the United Kingdom as "budgie smugglers".
The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions.
MAS Holdings is South Asia’s largest manufacturer of lingerie. The company was founded in 1987 by Mahesh, Sharad and Ajay Amalean. MAS Holdings began as an underwear manufacturer and later diversified into sportswear, performance wear and swimwear.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the sleeveless shirt, but would later become fashion statements that would be controversial and accused of being provocative. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
XTG Extreme Game is a Spanish men's and women's swimwear and underwear manufacturer from Gran Canaria, one of the Canary Islands. XTG also expanded its product line to other clothing including leisurewear, sportswear and accessories.
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Bendon Group is a New Zealand lingerie, underwear and sleepwear company. It includes the women's brands Bendon, Me by Bendon, Pleasure State, Lovable and Hickory, the fuller cup size brand Fayreform, and the men's brands Bendon Man and Davenport.
