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Type | Subsidiary |
---|---|
Industry | underwear |
Founded | 1876 |
Headquarters | United States |
Products | underwear |
Owner | Fruit of the Loom |
Website | bvd.com |
BVD is a brand of men's underwear, which are commonly referred to as "BVDs". The brand was founded in 1876 and named after the three founders of the New York City firm: (Joseph W.) Bradley, (Luther C.) Voorhees, and (Lyman H.) Day (thus "B.V.D."). [1] [2] The BVD brand, originally produced for men and women, in the United States is now produced solely for men by Fruit of the Loom. The BVD brand is also sold in Japan. [3] [4]
BVD first manufactured bustles for women. They then became famous for their men's union suits made of heavy knitted fabric. In 1908, that bulky and tight-fitting garment was turned into a new kind of loose-fitting underwear. They went on to introduce a two-piece and the popular union suit, [5] [2] as well as a lightweight waffle-like fabric with the advertising slogan, "Next to Myself I Like BVD Best". [1]
At the beginning of the 1930s, BVD was purchased by the Atlas Underwear company of Piqua, Ohio. During the Great Depression, they were successful in manufacturing swimsuits for men, women and children. They patented their own fabric, Sea Satin, a rayon woven satin backed with latex for stretch. [6] [7] They also used knits of cotton, wool and Rayon, and cellophane. Their swimsuits featured in major fashion magazines and high-fashion stores. Styles included form-fitting maillots as well as full-skirted swimsuits. They offered suits for men with detachable tops. In 1929, Olympic swimmer Johnny Weissmuller, who went on to become the most famous Tarzan in motion pictures, was hired as a model and representative. He was featured at swim shows throughout the country wearing the BVD brand of swimsuits, handing out leaflets and giving autographs. [8] [9]
In 1951, the brand was purchased by Superior Mills. BVD was first to start packaging underwear in plastic bags for the mass market. In the 1960s and 1970s, they started introducing sportops, a pocket T-shirt, and fashionable underwear made of nylon.[ citation needed ] In 1976, BVD was purchased by Fruit of the Loom. The company filed for bankruptcy in 1999, and was purchased by Berkshire Hathaway in 2001. [10]
In certain dialects[ which? ] of Spanish, the term bibidí, pronounced like the English initials, is an eponym for a man's sleeveless underwear T-shirt. [11] [12]
"An evening with Hannah sitting on your knees Is like traveling through Alaska in your BVDs"
A bikini is a two-piece swimsuit primarily worn by girls and women that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering the intergluteal cleft and a little, some, or all of the buttocks. The size of the top and bottom can vary, from bikinis that offer full coverage of the breasts, pelvis, and buttocks, to more revealing designs with a thong or G-string bottom that covers only the mons pubis, but exposes the buttocks, and a top that covers only the areolae. Bikini bottoms covering about half the buttocks may be described as "Brazilian-cut", while those covering about three-quarters of the buttocks may be described as "cheeky" or "cheeky-cut". In May 1946, Parisian fashion designer Jacques Heim released a two-piece swimsuit design that he named the Atome ('Atom') and advertised as "the smallest swimsuit in the world". Like swimsuits of the era, it covered the wearer's belly button, and it failed to attract much attention. Clothing designer Louis Réard introduced his new, smaller design in July. He named the swimsuit after the Bikini Atoll, where the first public test of a nuclear bomb had taken place four days before. His skimpy design was risqué, exposing the wearer's navel and much of her buttocks. No runway model would wear it, so he hired a nude dancer from the Casino de Paris named Micheline Bernardini to model it at a review of swimsuit fashions.
Lingerie is a category of primarily women's clothing including undergarments, sleepwear, and lightweight robes. The choice of the word is often motivated by an intention to imply that the garments are alluring, fashionable, or both. In a 2015 US survey, 75% of women reported having worn "sexy lingerie" in their lifetime.
A leotard is a unisex skin-tight one-piece garment that covers the torso from the crotch to the shoulder. The garment was made famous by the French acrobatic performer Jules Léotard (1838–1870). There are sleeveless, short-sleeved, and long-sleeved leotards. A variation is the unitard, which also covers the legs.
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations or for particular types of suit, including swimwear, bathing suit, bathing attire, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie, or swimming trunks, besides others.
A bodysuit is a one-piece form-fitting or skin-tight garment that covers the torso and the crotch. The style of a basic bodysuit is similar to a one-piece swimsuit and a leotard, though the materials may vary. Thong or T-front thong bodysuits usually have the crotch opening moved up to the front to underbelly area to increase the wearer's comfort. A bodysuit may have sleeves and varying shoulder strap and collar styles. Bodysuits can be made from a number of fabrics, including cotton, lace, nylon, etc. In general, textile bodysuits include expandable fiber such as spandex for a better fit to the shape of the body.
A jockstrap, also a jock (male), jill (female), strap, cup, groin guard, pelvic protector (female), supporter, or athletic supporter, is an undergarment for protecting the scrotum and penis or vulva during contact sports or other vigorous physical activity. This article deals chiefly with the genital protective sports gear designed for the male body, colloquially known as a "jock".
Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters is in Bowling Green, Kentucky. Since 2002, it has been a wholly owned subsidiary of Berkshire Hathaway.
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon, and water polo.
Gingham, also called Vichy check, is a medium-weight balanced plain-woven fabric typically with tartan (plaid), striped, or check duotone patterns, in bright colour and in white made from dyed cotton or cotton-blend yarns. It is made of carded, medium or fine yarns.
A teddy, also called a camiknicker, is a garment which covers the torso and crotch in the one garment. It is a similar style of garment to a one-piece swimsuit or bodysuit, but is typically looser and sheerer. The garment is put on by stepping into the leg holes and pulling the garment up to cover the torso. It may cover the whole of the torso or partially and may also cover the arms. They may open at the crotch so that the wearer may use the bathroom without taking it completely off. As an undergarment, it combines the functions of a camisole and panties, and may be preferred to avoid a visible panty line. It is also found as lingerie.
The maillot is the fashion designer's name for a woman's one-piece swimsuit, also called a tank suit. A maillot swimsuit generally consists of a tank-style torso top with high-cut legs. However, a maillot may also include a plunging neckline, turtleneck-style top, or revealing cutouts.
Briefs are a type of short, form-fitting underwear and swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric that runs along the pelvis to the crotch and buttocks, and are worn by both men and women. Swim briefs are a variation used as swimwear.
A burkini is a style of swimsuit for women. The suit covers the whole body except the face, the hands, and the feet, while being light enough for swimming. This type of swimwear was designed with the intention of creating swimwear for Muslims who observe hijab in this way. The amount of skin covered is about the same as the person wearing a wetsuit and a swimming cap.
Underwear, underclothing, or undergarments are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer clothing from being soiled or damaged by bodily excretions, to lessen the friction of outerwear against the skin, to shape the body, and to provide concealment or support for parts of it. In cold weather, long underwear is sometimes worn to provide additional warmth. Special types of undergarments have religious significance. Some items of clothing are designed as undergarments, while others, such as T-shirts and certain types of shorts, are appropriate both as underwear and outerwear. If made of suitable material or textile, some underwear can serve as nightwear or swimwear, and some undergarments are intended for sexual attraction or visual appeal.
A swim brief or racing brief is any briefs-style male swimsuit such as those worn in competitive swimming, diving and water polo. The popularity of the Australian Speedo brand racing brief has led to the use of its name in many countries around the world to refer to any racing brief, regardless of the maker. Occasionally, the speedo genericized trademark is applied to square cut swimsuits, but in general the generic term is used in reference to swimming briefs. Swim briefs are also referred to as competition briefs, swimming trunks, bathers, togs, racer bathers, posing briefs, racing briefs, and colloquially in Australia, New Zealand, and the United Kingdom as budgie smugglers.
The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions.
Wearing underwear as outerwear is a fashion trend popularized by celebrities, sports and media. It began as a practical and comfortable variation of clothing, such as the T-shirt and the sleeveless shirt, but would later become fashion statements that would be controversial and accused of being provocative. 21st century versions include the display of thongs and bras in women's clothing, and the display of underpants under low-slung pants in men. Wearing underwear as outerwear has historical antecedents in the display of undergarments in the sixteenth and seventeenth centuries.
The history of swimwear traces the changes in the styles of men's and women's swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear.
Ethika is an American men's and women's underwear company founded in 2001 by Malcolm McCassy, Travis Pastrana, and professional skateboarder Ryan Sheckler. The company is based in San Clemente, California and has produced a longer fitting boxer brief, which they refer to as "The Staple." In 2015, the company expanded its product offering, launching multiple new products for men, women and children.
Sunspel is a British luxury clothing brand, founded in England in 1860. The brand is best known for boxer shorts, T-shirts and polo shirts. It is based in Long Eaton, near Nottingham, where it has its own factory.