BeatThatQuote.com

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BeatThatQuote.com was a British price comparison site specializing in personal finance products. The site was disabled in 2013 after being acquired by Google.

Contents

History

BeatThatQuote.com was launched by John Paleomylites [1] in February 2005 based in London's Kentish Town. [2] In the financial year 2006 to 2007 the company posted revenues of £7.8 million. [3]

BeatThatQuote.com was ranked by Nielsen Online as the fastest growing UK website in 2007, [4] was acquired by Google in March 2011 for £37.7 million. [5] BeatThatQuote.com was penalised by Google for search engine spamming the day after it acquired it. [6]

In turn, Google created Google Compare using some of the technology that they had acquired. However, this was not a success and it was closed in March 2016. [7]

Affiliations

As well as operating their own website, BeatThatQuote.com also provided the services for other comparison websites such as ArgosCompare.co.uk [8] and other financial comparison websites.

See also

References

  1. ↑ "Lady luck smiles again on driver of fast growth online match-maker". Financial Times . 23 June 2006. Archived from the original on November 1, 2008. Retrieved 2008-09-18.
  2. ↑ "Sunday Times Rich List: John Paleomylites". The Sunday Times . London. 27 April 2008. Retrieved 2008-09-18.[ dead link ]
  3. ↑ Goldsmith, Julian (29 January 2008). "Comparison site gets smart to beat that competition". Silicon.com . Retrieved 2008-09-18.[ permanent dead link ]
  4. ↑ Davidson, Darren (14 February 2008). "Facebook loses out to BeatThatQuote.com as fastest growing website". Brand Republic . Archived from the original on 11 October 2008. Retrieved 2008-09-18.
  5. ↑ "Beat that! Google acquires the UK's BeatThatQuote.com for £37.7m". Techcrunch Europe. 2011-07-13.
  6. ↑ "Google demotes BeatThatQuote one day after buying it". The Register. 8 March 2011. Retrieved 1 December 2011.
  7. ↑ "Google is shutting down Google Compare". The Verge. Retrieved 22 June 2017.
  8. ↑ "Argos Credit & Insurance - Argos Compare". Archived from the original on 2011-02-28. Retrieved 2011-03-21.
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