Dropout (media company)

Last updated
Dropout TV
Dropout logo.png
Type of site
Headquarters2012 Hyperion Avenue,
Los Angeles, California
,
United States
Area servedWorldwide
Owner Sam Reich
Industry Internet
Parent CH Media (DBA Dropout)
URL www.dropout.tv
RegistrationRequired
LaunchedSeptember 26, 2018;5 years ago (2018-09-26)
Current statusActive

Dropout is an American subscription streaming service run by the production company of the same name (formerly CollegeHumor), founded in September 2018. Dropout streams original programming, and does not run advertisements. Its content is mainly composed of live play, such as Dimension 20 hosted by Brennan Lee Mulligan, and improv comedy shows like Game Changer and Make Some Noise , both hosted by Dropout owner Sam Reich.

Contents

History

CollegeHumor

Originally founded in 1999 by Josh Abramson and Ricky Van Veen, then independent website CollegeHumor was acquired by holding media and entertainment company IAC. [1] CollegeHumor's work originally only included editorial articles, but eventually expanded to include online video and development and production of TV shows. [2] In 2013, the video production CollegeHumor team moved to Los Angeles to continue to create online and traditional video consisting of shows like Adam Ruins Everything and Hot Date as well sketch and short-form comedy on its YouTube channel. [2] However, ad revenue became increasingly scarce, with YouTube's unfavorable ad rates and an ongoing risk of CollegeHumor's content being demonized on the platform, as well as Facebook's inflated viewership numbers not bringing in anticipated ad sales. [3]

CollegeHumor launched its Droupout video platform on September 26, 2018. [4] [5] [6] CollegeHumor's CEO, Rich Cusick, announced the service as a "TV-MA version of CollegeHumor" that would "allow us to double down our investment into premium original content, resulting in a bigger, better, badder College Humor." [7] [8] Dropout was also pitched as a way to allow fans to dive deeper into pre-established popular characters and shows from CollegeHumor's YouTube channel. [7] CollegeHumor's Chief Creative Officer, Sam Reich, also claimed that the founding of Dropout was in response to difficulty in receiving advertising dollars on traditional media platforms for mature content. [9] At launch, Dropout announced a mix of scripted and unscripted content, as well as digital comics and chat-story content and a subscriber-only Discord. [8]

Dropout utilizes CollegeHumor spinoff Vimeo as its hosting service. [10] Dropout officially launched native iOS and Android apps for its service in December 2018, allowing users to watch shows and also cast to smart TVs. Comics and chat stories were also integrated into the app. [11]

Independent ownership

After launch, Dropout saw that the unscripted and less expensive content both acquired and retained viewers, while more expensive and scripted shows neither acquired nor retained viewers, with the limited exception of WTF 101. [2] Dimension 20 became the most popular show on the platform, followed by Um, Actually and Cartoon Hell. [2] Game Changer , hosted by Reich, would also become a success upon launch in 2019. [2] A year after Dropout's launch, the service had between 75,000 and 100,000 subscribers. [12] Dropout planned to release a new original title per month in 2019, according to Sam Reich. [8] [13] However, the programming slate did not allow Dropout to pivot quickly enough away from scripted content and it was still not profitable by the end of 2019. [14] Because Dropout was in the middle of a $30 million subscription investment, the streamer was on track to "lose" another $10 million by the end of 2019 before it would be profitable. [14] [2]

In January of 2020, IAC announced it had ceased financing CollegeHumor, leading to the layoff of over 100 employees. [4] [15] IAC unsuccessfully attempted to sell CollegeHumor to numerous studios and entertainment companies at this time. [16] [17] However, IAC ultimately sold CollegeHumor to then Chief Creative Officer Reich in 2020, who then transitioned to CEO. [18] IAC still has a minority stake in Dropout. [4] Dropout ended production on scripted shows and focused on unscripted shows such as Um, Actually, Dimension 20 , and Game Changer , briefly producing these series through online conference during the COVID-19 pandemic.

During the July-November 2023 SAG-AFTRA strike, Dropout series such as Dimension 20, Game Changer and Um, Actually were initially shut down. [19] Reich stated:

Because we aren't associated with the AMPTP, it's possible we may be able to reach an interim agreement with SAG that allows us to continue to produce content during the strike. But we'll only do that, obviously, if we get the blessing of the union and the buy-in of our performers. If not, we have enough content in the can to last us a little past the end of the year. [...] As for me, I intend to honor my union's position that I not promote SAG productions as a performer – even if they are produced by me. That means that I won't personally be promoting any of our shows for the time being. [20]

In August 2023, Reich announced that all Dropout shows resumed production as it was determined that their "New Media Agreement for Non-Dramatic Programming" was actually a non-struck SAG-AFTRA contract. [21] [22] [23]

Also in August 2023, NPR stated that "Dropout has not shared their official subscriber count, but Reich says it's in the mid-hundreds of thousands. He's very aware that doesn't come close to the hundreds of millions of subscribers that large media companies have, but, to him, that's not necessarily a problem. ... Though they're not required to by unions, he said Dropout is working to become one of the first streamers to pay residuals to their writers, actors, and crew members". [24] Dropout's overall subscriber count almost doubled during 2023. [23]

Dropout officially retired all CollegeHumor branding in September 2023. [25] Later that year, Dropout shared its profit with its employees and other workers. [26] [23]

Awards and nominations

Dropout's show Very Important People was the People's Voice Winner in the video comedy category at the 2024 Webby Awards. [27]

Availability

Dropout is available worldwide; as of 2024 around 60% of subscribers were in the United States. [26]

Subscription model

Dropout launched with a beta price of $3.99 per month, for the first three months of the service. After December 2018, the price rose to a three tiered option, with monthly memberships for $5.99/month, semi-annual memberships for $4.99/month, and annual memberships for $3.99/month. [28] As of 4 January 2022, new subscribers paid $5.99 monthly or $59.99 yearly, while those who already subscribed prior to that date were charged $4.99 monthly or $47.99 yearly. [29] Users are also able to access Dropout content through YouTube via the join function. The company has justified the pricing model as allowing them to create content without being dependent on, or beholden to, requests from advertisers. [30]

In December 2018, visitors to the service spent on average 31 minutes per visit, and visited on average 3.5 times per week. [11] Throughout 2019, Dropout began to experiment with more live streaming versions of their shows, through using Twitch and podcast-like formats. At the end of 2023, the average user subscribed for 18 months. [23]

In August 2019, CollegeHumor also began to partner with Facebook to offer Dropout content via paid video subscriptions on Facebook's platform. [31]

Services

In addition to original series, Dropout offered videos produced by CollegeHumor 72 hours before they were released to the public. Previously, a subscriber-only Discord server was included as a service, later expanded to non-subscribers as well, until its closure on May 26, 2024. Dropout also has a store which sells merchandise (such as shirts, stickers, and mugs) related to shows on the platform. [32] [33]

Original shows

Shows on Dropout are usually released fortnightly, a schedule used more often for podcasts than for television. [23]

Dropout planned to release a new original title per month in 2019, according to Sam Reich. [8] [34]

By 2020, the service had retired all scripted shows in favor of cheaper and more successful unscripted content. [25]

Dirty Laundry, Play It By Ear, and Make Some Noise , each spun off from Game Changer, premiered throughout 2022. In 2023, Dropout started airing the improvisational interview show Very Important People, and the service will have introduced several new shows in 2024, including Smartypants, Nobody Asked, Gastronauts, Dropout Presents, and Thousandaires. [35] [36] [37]

Current and upcoming

TitleGenreDescriptionStartedSeasonsLengthStatusRef
Breaking News Newscast, parody Four "newscasters" read silly or strange dialogue from a teleprompter, losing points when they laugh.Jul 7, 20187 seasons
97 eps		10 minsAiring
Dimension 20 Actual play Comedians and actors play tabletop role-playing games, primarily run by Brennan Lee Mulligan.Sep 12, 201821 seasons
235 eps		120 minsRenewed [38]
Um, Actually Game show Contestants correct Ify Nwadiwe's inaccurate pop culture statements; Brian David Gilbert fact-checks [lower-alpha 1] Sep 28, 20189 seasons
143 eps		30 minsAiring [39]
Game Changer Game show, parody A game show hosted by Sam Reich, in which players do not initially know the rules/premise.Sep 20, 20196 seasons
58 eps		30 minsAiring [40]
Dimension 20's Adventuring Party Aftershow A talkback show in which the cast of Dimension 20 discuss the most recent episode.Apr 14, 202016 seasons
175 eps		30 minsRenewed [41]
Dirty Laundry [lower-alpha 2] Game show, talk show Contestants play a bluffing version of "never have I ever", with host Lily Du and bartender Grant O'Brien.Apr 11, 20223 seasons
31 eps		40 minsRenewed [42]
Make Some Noise [lower-alpha 2] Improv, game show Contestants improvise scenes based on prompts provided by host Sam Reich.Jun 13, 20222 seasons
27 eps		30 minsRenewed [43] [44]
Play It By Ear [lower-alpha 2] Musical improv Players improvise a musical incorporating suggestions from host Mano Agapion.Sep 13, 20222 seasons
16 eps		40 minsRenewed [45] [46] [47]
Very Important People' [lower-alpha 3] Talk show, parody Improvisers given elaborate costumes and make-up are interviewed in-character by host Vic Michaelis.Dec 15, 20231 season
12 eps		20 minsRenewed [48] [49]
Smartypants Seminar, parody Comedians present on unusual subjects to a society of their peers, led by host Rekha Shankar.Apr 25, 20241 season
10 eps		30 minsAiring [50]
Thousandaires Panel show Comedians each spend $1,000 on a group activity, with the host awarding their favorite a $1,000 prize.May 31, 20241 season
6 eps		30 minsAiring [51] [52]
Dropout Presents Stand-up A series of stand-up comedy, solo shows, and improv specials performed in front of a live audience.June 20241 season
7 eps		Upcoming [53] [54] [55]
Nobody Asked Mockumentary A mockumentary series in which the hosts attempt to answer ridiculous questions.2024Upcoming [36]
Gastronauts Cooking show A cooking show featuring professional chefs and Dropout's rotating cast.2024Upcoming [37]
  1. ↑ Mike Trapp hosted seasons 1–8 (2018–2023) and the CollegeHumor web series (2015). Michael Saltzman was fact checker for seasons 4–8 (2020–2023)
  2. 1 2 3 Spun off from Game Changer
  3. ↑ Spun off from Hi My Name Is (2011) Collagehumour web-series.

Former

The following shows have concluded and are no longer producing new episodes.

TitleGenreDescriptionOriginally airedSeasonsLength
StartEnd
See Plum Run Comedy A child beauty pageant contestant (Elaine Carroll) and her mother (Josh Ruben) in a continuation of 2013 CollegeHumor series Precious Plum . Satirizes Here Comes Honey Boo Boo .Sep 26, 2018 [56] Nov 19, 20181 season, 12 episodes15 mins
Cartoon Hell Animated series An animated series in which stars Caldwell Tanner and Nathan Yaffe draw cartoons based on suggestions.Sep 26, 2018 [57] Jun 19, 20192 seasons, 36 episodes20 mins
Lonely and Horny Comedy A continuation of 2016 Jake and Amir webseries Lonely and Horny . The series was removed from Dropout in 2019.Nov 5, 2018Jan 21, 20191 season, 10 episodes10 mins
Erotic Book Club Comedy A book club show in which hosts Jess Ross and Rekha Shankar plus guests read and discuss online erotic stories.Dec 29, 2018 [58] Sep 14, 20191 season, 19 episodes [58] [59] 60 mins
WTF 101 Adult animation A teacher (Mary Pat Gleason) educates students on gross/disturbing subjects. Parodies The Magic School Bus Jan 7, 2019 [60] Mar 11, 20191 season, 10 episodes10 mins
Total Forgiveness Reality television Ally Beardsley and Grant O'Brien exchange difficult dares to win money to pay off their student loans.Feb 6, 2019 [61] Apr 10, 20191 season, 10 episodes20 mins
The Rank Room Talk show A panel provide possible answers to a question provided by host Katie Marovitch, then rank them.Mar 7, 2019 [62] Jun 20, 20191 season, 17 episodes20 mins
Troopers Comedy A parody of sci-fi films such as Star Wars , which continues the 2011 series but focuses on new characters.Apr 8, 2019Jun 3, 20191 season, 9 episodes15 mins
Paranoia Comedy A social deduction game hosted by Ally Beardsley, in which two players are secretly under the influence of marijuana.Apr 20, 2019Dec 31, 20192 seasons, 15 episodes20 mins
Kingpin KatieCrime comedyKatie Marovitch unwittingly becomes a high-profile drug dealer, in a satire of event television such as Breaking Bad .Jun 10, 2019 [63] Jul 29, 20191 season, 8 episodes15 mins
Gods of Food Mockumentary A mockumentary in the style of Chef's Table , which follows the careers of unusual chefs.Aug 8, 2019 [64] Sep 12, 20191 season, 6 episodes20 mins
Ultramechatron Team Go! Comedy A parody of Mecha anime and manga, featuring four pilots in a giant robot battling aliens.Oct 3, 2019 [65] Dec 12, 20191 season, 11 episodes15 mins
Where in the Eff is Sarah Cincinnati Game show A parody of Where in the World Is Carmen Sandiego? hosted by Rekha Shankar, in which players use geography knowledge to locate Sarah Cincinnati (Christine Medrano).Dec 18, 2019 [66] Jan 22, 20201 season, 6 episodes [67] 20 mins
Erotic Clubhouse Comedy A spinoff of Erotic Book Club, in which Jess Ross and Rekha Shankar write erotic fanfiction.Jun 25, 2020Dec 17, 20201 season, 10 episodes [68] 60 mins

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References

  1. ↑ Morrissey, Brian (2006-08-15). "CollegeHumor Bought by IAC | Adweek". www.adweek.com. Retrieved 2024-05-22.
  2. 1 2 3 4 5 6 "How CollegeHumor lost its early lead" . Digiday. 2020-01-15. Retrieved 2023-09-27.
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  36. 1 2 Champagne, Christine (January 18, 2024). "Dropout's Diverse Programming Focuses on the Funny". Television Academy.
  37. 1 2 Brown, Jordon (15 April 2024). "Interview with Dropout CEO Sam Reich". YouTube.
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  52. ↑ Polo, Susana (2024-05-03). "Dropout's newest game show asks who wants to be a... thousandaire?". Polygon. Retrieved 2024-05-22.
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