Screenshot | |
Type of site | OTT Platform Streaming Media Video On Demand |
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Available in | |
Headquarters | |
Area served |
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Owner | Sun TV Network (Sun Group) |
Industry | Entertainment, mass media |
URL | www |
Commercial | Yes |
Registration | Required |
Users | 20 Million+ |
Launched | June 2017 |
Current status | Active |
[1] [2] |
Sun NXT is an Indian over-the-top streaming service run by Sun TV Network. It was launched in June 2017 and has content in six languages - Tamil, Telugu, Malayalam, Kannada, Bengali & Marathi. Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.
The service was launched in June 2017. Within four days of its launch, the app had obtained 1.1 million downloads. [3] By November it was about seven million. [4] By August 2019, Sun TV Network had planned to invest ₹150 crore in the platform over 18 months. [5] [6] By February 2020, the platform's subscriber base grew to about 15 million users and started making a profit. [6] By the end of 2019, its subscriber base grew to 20 million. [7] It currently has more than 4000 Movies and 30 Live TV Channels.
Despite having a large subscriber base and being one of the largest OTTs in India, the platform is supposedly earning most of its revenue on the contractual basis of content sharing with partnership of network companies and not from the actual subscription from the subscribers as most of them refrain to subscribe and access only the free content. The parent company, Sun Group, is planning to invest more into the service by producing original in-house movies and series.
At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages. [8] [3] Content available apart from TV and movies are news, comedy clips, originals and music. [9] As of February 2020, it had more than 410 shows and more than 4100 movies. [10]
There are three subscription plans offered for its users on monthly, quarterly and annual basis. [11] [12]
The television industry in India is very diverse and produces thousands of programs in many Indian languages. More than half of all Indian households own a television. As of 2016, the country had over 900 channels of which 184 were pay channels. National channels operate in Hindi and English, in addition to channels in several other languages including Telugu, Tamil, Kannada, Malayalam, Bengali, Marathi, Odia, Punjabi, Assamese, Gujarati, Urdu, Bhojpuri, Kashmiri, Konkani and Haryanvi, among others. The Hindi, Telugu and Tamil language television industries are by far the largest television industries in India.
Crave is a Canadian premium television network and streaming service owned by the Bell Media subsidiary of BCE Inc.
Sun TV Network is an Indian Media conglomerate company headquartered in Chennai, Tamil Nadu, India. It is a part of Sun Group and is one of Asia's largest TV networks. Established on 14 April 1993 by Kalanithi Maran, it owns a variety of television channels in multiple languages and radio stations in multiple languages. Its flagship channel is Sun TV.
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book-circulating library under the name Shemaroo. It set up India's first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.
Culver Max Entertainment Pvt. Ltd., trading as Sony Pictures Networks India, is an Indian media conglomerate owned by Sony Pictures Television.
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Sun Group is an Indian media conglomerate, based in Chennai. It was founded by Kalanithi Maran in 1992. Sun Group, besides television media, has 48 FM radio stations, two daily newspapers, five magazines, a DTH satellite service and T20 cricket franchises.
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Surya TV is an Indian Malayalam language Indian general entertainment pay television channel owned by Sun TV Network. which is headquartered at Kochi. Surya TV HD became the third Malayalam language high-definition channel.
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Eros Now is an Indian subscription-based over-the-top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the Indian digital media management arm of the Indian-American multinational media company Eros Media World. The network offers media streaming and video-on-demand services.
Viu is a Hong Kong-based over-the-top (OTT) video streaming provider from PCCW Media Group's Viu International Ltd. Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia's top content providers with local language subtitles, as well as original production series under the Viu Original initiative.
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ZEE5 is an Indian subscription video on demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices. ZEE5 claimed 56 million monthly active users in December 2019.
There are currently about 47 providers of over-the-top media services (OTT) in India, which distribute streaming media or Video on demand over the Internet. In fiscal year 2018, the OTT market in India was worth ₹2,150 crore. The streaming market in India is predicted to be worth $15 billion by 2030. Theatres have long been a great source of entertainment. Also, now with the rise of digital world, OTT platforms are becoming more popular.
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