WMGI

Last updated
WMGI
WMGI 100.7mix-fm logo.jpg
Broadcast area Terre Haute metropolitan area
Frequency 100.7 MHz
Branding100.7 Mix FM
Programming
Format Contemporary hit radio
Ownership
Owner
WWVR, WBOW, WTHI-FM, WIBQ
Technical information
Facility ID 6828
Class B
ERP 50,000 watts
HAAT 149 meters
Links
Website mymixfm.com

WMGI (100.7 FM) is a radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. [1] The studios are located at 925 Wabash Avenue in Terre Haute.

Contents

History

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial. [2]

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References

  1. "FM Query Results -- Audio Division (FCC) USA".
  2. Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard . Vol. 107, no. 38. p. 118.

39°27′22″N87°28′52″W / 39.456°N 87.481°W / 39.456; -87.481