This article needs additional citations for verification .(September 2009) |
Broadcast area | Peoria metropolitan area |
---|---|
Frequency | 106.9 MHz |
Branding | Mix 106.9 |
Programming | |
Format | Adult contemporary |
Affiliations | Premiere Networks |
Ownership | |
Owner |
|
WIRL (traditional and current); WMBD, WPBG, WKZF, and WXCL (current) | |
History | |
First air date | 1964 | (as WIRL-FM)
Former call signs | WUHN (1971–?) [1] [2] WIVC (1966–1971) [3] WIRL-FM (1964–1966) |
Call sign meaning | "Sweet" (previous nickname/format) [4] |
Technical information | |
Facility ID | 13041 |
Class | B |
ERP | 50,000 watts |
HAAT | 146 meters (479 ft) |
Transmitter coordinates | 40°43′22.1″N89°30′40.3″W / 40.722806°N 89.511194°W Coordinates: 40°43′22.1″N89°30′40.3″W / 40.722806°N 89.511194°W (NAD83) |
Links | |
Webcast | Listen live |
Website | mix1069.com |
WSWT (106.9 FM, branded as "Mix 106.9") is a commercial radio station broadcasting an adult contemporary radio format, switching to Christmas music for much of November and December. It is licensed to Peoria, Illinois, and is owned by Midwest Communications, Inc. [5] [6] The radio studios and offices are on Fulton Street in Peoria.
WSWT has an effective radiated power (ERP) of 50,000 watts, the current maximum for Illinois radio stations. The transmitter is on Grosenbach Road in Washington, Illinois. [7]
This section possibly contains original research .(April 2019) |
The station signed on the air in 1964 as WIRL-FM. It was the FM counterpart to WIRL 1290 AM. It has since changed call signs to WIVC, WUHN and then to the current WSWT. For many years, it aired a beautiful music format, calling itself "W-Sweet" to go along with its call letters. The station played quarter hour sweeps of soft, instrumental cover versions of popular songs. Walter Thurman was a longtime announcer at the station. Beginning in the 1980s the station gradually evolved into a soft adult contemporary sound and then to the more upbeat adult contemporary format that is the format today.
On December 22, 2014, WSWT announced it would rebrand from "Today's Lite Rock 107" to "Mix 106.9" after Christmas as part of its "New Year, New Name" campaign. That returned the heritage brand to the market for the first time since September 2007, when WXMP flipped to oldies as WHPI and rebranded as "Hippie Radio". This is the fourth incarnation for the "Mix" branding in Peoria: it originated as WMXP in 1994 on 93.3, after a seven-year absence, it resurfaced on 105.7 in 2003, and then moved to 101.1 in 2006 before the callsign and format were dropped the following year. The rebrand officially took place on the 26th. Shortly after the rebrand, the station dropped all-80s music from its weekend schedule, and shifted its non-Christmas playlist to Hot AC.
On February 4, 2019, Alpha Media announced that it was selling its Peoria cluster to Midwest Communications for $21.6 million. [8] The sale closed on April 30, 2019.
On December 26, 2019, WSWT changed its slogan to "Your Life. Your Music.", and also adopted a new logo.
KEEY-FM is a commercial FM radio station licensed to St. Paul, Minnesota, and serving the Minneapolis-Saint Paul radio market. It broadcasts a country music radio format and is owned by iHeartMedia, Inc. The radio studios and offices are on Utica Avenue South in St. Louis Park. KEEY-FM carries two syndicated programs from co-owned Premiere Networks: CMT Nights with Cody Alan, heard overnight, and The Bobby Bones Show, heard Sunday evenings.
WLIF is a commercial radio station licensed to serve Baltimore, Maryland. The station is owned by Audacy, Inc. through licensee Audacy License, LLC and broadcasts an adult contemporary format. Its studios are located on Clarkview Road in the Mount Washington neighborhood of Baltimore, while its broadcast tower is located near Loch Raven Reservoir near Towson. at.
WLIT-FM is a radio station in Chicago, Illinois. Owned by iHeartMedia, it broadcasts a soft adult contemporary format. Its studios are located at the Illinois Center complex in the Chicago Loop, while the station transmitter is on top of the Willis Tower.
WMAG is an adult contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The iHeartMedia, Inc. outlet broadcasts with an ERP of 100 kW. It has studio facilities and offices located on Pai Park in Greensboro, and a transmitter site is near Randleman, North Carolina.
WZTI is a radio station in Greenfield, Wisconsin serving Milwaukee that currently airs an oldies format. The station is owned by the Milwaukee Radio Alliance, a partnership between Times-Shamrock Communications and All-Pro Broadcasting, along with sister stations WLUM-FM and WLDB. Its studios are located in Menomonee Falls and the transmitter site is in Franklin.
Midwest Communications is a Wausau, Wisconsin-based radio broadcasting company. It owns 82 radio stations located primarily within the Midwest United States, in Indiana, Michigan, Minnesota, North Dakota, South Dakota, Tennessee, Illinois and Wisconsin. The company is a family-owned business and is headed by Duke Wright.
KKEZ is a commercial FM radio station in Fort Dodge, Iowa. It has a hot adult contemporary radio format and is owned by Alpha Media. The transmitter is off U.S. Route 169 at Avenue G in Fort Dodge.
KEZK-FM is a commercial radio station licensed to St. Louis, Missouri. It broadcasts an adult contemporary radio format and is owned by Audacy, Inc. From mid-November through the Christmas holiday, KEZK switches to an all-Christmas music format. The studios and offices are on Olive Street in Downtown St. Louis.
WMSX is a commercial radio station in Buffalo, New York, calling itself 96.1 The Breeze. WMSX has an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by Townsquare Media and has its radio studios in the Rand Building on Lafayette Square in downtown Buffalo.
WKZF (102.3 MHz is a commercial FM radio station licensed to Morton, Illinois, and serving the Peoria metropolitan area. It broadcasts a Rhythmic Classic Hits radio format and is owned by Midwest Communications, Inc. The radio studios and offices on the 12th floor of The Civic Center Plaza Building in Downtown Peoria.
WXCL is a commercial radio station licensed to Pekin, Illinois and serving the Peoria metropolitan area. It broadcasts a country radio format and is owned by Midwest Communications, Inc. WXCL is one of two outlets in Peoria playing Country music, along with 97.3 WFYR.
WIRL is a radio station broadcasting a conservative talk format. Licensed to Peoria, Illinois, United States, the station serves the Peoria area and broadcasts in AM stereo. The station is currently owned by Midwest Communications, Inc.
WMBD is the oldest radio station in Peoria, Illinois. It broadcasts a talk radio format and is owned by Duke Wright with the license held by Midwest Communications, Inc. The radio studios and offices are on Fulton Street in Peoria.
WPBG (93.3 MHz) is an FM broadcasting station with a classic hits format, and is licensed for Peoria, Illinois. The station was formerly known as 93.3 WMBD-FM, as well as KZ-93 (WKZW) through 1994, "Mix 93.3" prior to its conversion to oldies/classic hits. The station is owned by Midwest Communications, Inc.
WMTX is a commercial FM radio station in Tampa, Florida, known as "Mix 100.7". It has an adult contemporary radio format and is owned by iHeartMedia, Inc. The studios and offices are on Gandy Boulevard in Tampa. WMTX serves as the primary Emergency Alert System station for all of Tampa Bay.
KNEV is a commercial radio station located in Reno, Nevada, broadcasting on 95.5 FM. KNEV airs a classic hip hop music format branded as "95.5 The Vibe". The station rebroadcasts on translator K257AX at 99.3 FM in Battle Mountain, Nevada. It is owned by Cumulus Media. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on McClellan Peak northeast of Carson City, Nevada.
WRFF is a commercial FM radio station in Philadelphia, Pennsylvania. The station is owned by iHeartMedia, and broadcasts an alternative rock radio format. The studios are in Bala Cynwyd.
WKEZ is a radio station licensed to Bluefield, West Virginia. Owned by Charles Spencer and Rick Lambert, through licensee First Media Services, LLC, it broadcasts a soft adult contemporary format.
WEZI is a commercial FM radio station in Jacksonville, Florida. It airs an adult contemporary radio format and is owned by Atlanta-based Cox Media Group.
WPEO is a daytime-only AM radio station licensed to Peoria, Illinois. It is owned by WPEO Radio Foundation, Inc., and it simulcasts a Christian talk and teaching radio format with co-owned WPEO-FM 98.3 FM in Farmer City, Illinois. The radio studios and offices are just south of Illinois Central College in East Peoria, Illinois.
The Peoria Plague, a remarkably dark and effective alien/zombie plague drama from WUHN 106.9 Peoria IL, broadcast in 1971 or '72. There's no hard date for it (the station became WUHN in '71, but some say the production wasn't done during its first year).