Insomnia Cookies

Last updated

Insomnia Cookies
Company type Private
Industry Bakery
Founded2003;21 years ago (2003)
Philadelphia, Pennsylvania, U.S.
FoundersSeth Berkowitz and
Jared Barnett
Headquarters Philadelphia, Pennsylvania
&
New York, New York
Number of locations
265+ stores (2024)
Area served
United States
Owner Krispy Kreme, Inc.
(JAB Holding Company)
Website insomniacookies.com

Insomnia Cookies is a chain of bakeries primarily in the United States that specializes in delivering warm cookies, baked goods, and ice cream. [1] [2] Based in New York and Philadelphia, it was started in 2003 by Jared Barnett and Seth Berkowitz, both students at the University of Pennsylvania. [3] The company has more than 265 stores, mainly located throughout the continental U.S., with international locations in Canada and England. [4] Many stores are located in close proximity to university campuses and cater to students who want to order cookies late at night.

Contents

History and operations

The company was co-founded by Jared Barnett and Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia. Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night. [1] From there the concept of cookie delivery grew. [5] The first retail store opened in 2003 in Syracuse, New York. [6]

Insomnia Cookies is based in New York City and Philadelphia. [1] Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Most stores are open from 10:00 a.m. until 3:00 a.m. Monday-Friday, and from noon until 3:00 a.m. on weekends. [7]

The company expanded throughout the continental U.S., opening its 100th store in 2016. [8]

In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia Cookies; the company continues to operate independently. [9]

The company launched the "CookieMagic" membership service in March 2021. A subscription costs $9.99 per month and provides members with a free classic cookie every day, free local delivery from Insomnia Cookies locations, and other perks. [10]

In April 2021, the company opened its first store with an experimental CookieLab section, a "cookie speakeasy" that offers customizable cookies and a bar with milk and milkshake options. [11]

In June 2021, the company opened its 200th store in Exton, Pennsylvania. [12]

In October 2023, the company partnered with Universal Pictures and Scott Cawthon Productions to release the 'Freddy Fazbear's Cookie Pizza' in promotion of the Five Nights at Freddy's movie. [13]

In 2023 the company expanded to locations outside of the United States, with the first international bakeries in Manchester, England and Toronto, Canada. [14] [15] More stores were opened in 2024 in Ontario, and the company reached more than 265 locations in North America. [4]

Products

Insomnia Cookies sells 17 types of classic cookies, including vegan options, and a variety of deluxe cookies. [16] Other products include cookie cakes, brownies, milk, ice cream, and ice cream sandwiches. [17]

Related Research Articles

<span class="mw-page-title-main">Cookie</span> Small, flat and sweetened baked food (biscuit)

A cookie or biscuit is a baked snack or dessert that is typically small, flat, and sweet. It usually contains flour, sugar, egg, and some type of oil, fat, or butter. It may include other ingredients such as raisins, oats, chocolate chips, or nuts.

<span class="mw-page-title-main">Twinkie</span> American snack cake

A Twinkie is an American snack cake, described as "golden sponge cake with a creamy filling". It was formerly made and distributed by Hostess Brands. The brand is currently owned by Hostess Brands, Inc., itself currently owned by The J.M. Smucker Company and having been formerly owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company as the second incarnation of Hostess Brands. During bankruptcy proceedings, Twinkie production was suspended on November 15, 2012, and resumed after an absence of a few months from American store shelves, becoming available again nationwide on July 15, 2013.

<span class="mw-page-title-main">Krispy Kreme</span> American global doughnut company and coffee house chain

Krispy Kreme, Inc. is an American multinational doughnut company and coffeehouse chain.

<span class="mw-page-title-main">Ben & Jerry's</span> American ice cream company

Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades. The company was sold in 2000 to the multinational conglomerate Unilever but operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont.

<span class="mw-page-title-main">Girl Scout Cookies</span> Cookies sold by the Girl Scout Organization

Girl Scout Cookies are cookies sold by Girl Scouts in the United States to raise funds to support Girl Scout councils and individual troops. The cookies are widely popular and are commonly sold by going door-to-door, online, through school or town fundraisers, or at "cookie booths" set up at storefronts. The program is intended to both raise money and improve the financial literacy of girls. During an average selling season, more than one million girls sell over 200 million packages of cookies and raise over $800 million. The first known sale of cookies by Girl Scouts was in 1917. Cookie sales are organized by 112 regional Girl Scout councils who select one of two national bakeries to buy cookies from.

<span class="mw-page-title-main">Baskin-Robbins</span> US international ice cream parlor chain

Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores, with more than 8,000 locations.

<span class="mw-page-title-main">Bakery</span> Type of business that sells flour-based food

A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises. In some countries, a distinction is made between bakeries, which primarily sell breads, and pâtisseries, which primarily sell sweet baked goods.

<span class="mw-page-title-main">Keebler Company</span> American cookie and former cracker manufacturer

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It, Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. Keebler slogans have included "Uncommonly Good" and "a little elfin magic goes a long way". Tom Shutter and Leo Burnett wrote the familiar jingle.

<span class="mw-page-title-main">Gooey butter cake</span> Cake originally from St. Louis, Missouri

Gooey butter cake is a type of cake traditionally made in St. Louis, Missouri. It is a flat and dense cake made with wheat cake flour, butter, sugar, and eggs, typically near an inch tall, and dusted with powdered sugar. While sweet and rich, it is somewhat firm, and is able to be cut into pieces similarly to a brownie. Gooey butter cake is generally served as a type of coffee cake and not as a formal dessert cake. There are two distinct variants of the cake: the original St. Louis, MO Bakers' gooey butter and a cream cheese and commercial yellow cake mix variant. The original St. Louis, MO Bakers' gooey butter is believed to have originated in the 1930s. It was made with a yeast-raised sweet dough on the bottom.

Scott Livengood is the owner and chief executive officer of Dewey’s Bakery, Inc., which was founded in 1930 in Winston-Salem, North Carolina. The company owns two brands, Salem Baking Company (SBC) and Dewey's Bakery. Salem Baking Company is a specialty cookie and cracker brand and a private brand manufacturer. Dewey's Bakery is a retail bakery located in Winston-Salem, North Carolina, operating a high volume production/retail location and a satellite store. Dewey's Bakery specializes in traditional iced and fondant layers cakes, sheet cakes, cupcakes, cake squares, cake pops, cheesecakes, "cookie cakes", "brownie cakes", and "ice cream cakes and pies".

<span class="mw-page-title-main">Entenmann's</span> American baked goods manufacturer

Entenmann's is an American company that manufactures baked goods and delivers them throughout the United States to supermarkets and other retailers for public sales. Often, they are known to have display cases at the end of store aisles. The company offers dessert, cup, loaf, and crumb cakes, and donuts, cookies, pies, cereal bars, muffins, Danish pastries, and among other baked goods, buns. In the past several years, they have added designer coffee flavors along with scented candles to their product line in an effort to broaden its appeal.

George Weston Limited, often referred to as Weston or Weston's, is a Canadian holding company. Founded by George Weston in 1882, the company today consists of the Choice Properties real estate investment trust and Loblaw Companies Limited, Canada's largest supermarket retailer, in which it maintains a controlling interest. Retail brands include President's Choice, No Name and Joe Fresh. The former Weston Bakeries division, which owned the brands Wonder, Country Harvest, D'Italiano, Ready Bake and Gadoua, was sold off to FGF Brands in 2022. The company is majority owned by Wittington Investments, Ltd Canada, a holding company that the Weston family are the controlling share holders in.

<span class="mw-page-title-main">Kwik Trip</span> Midwestern convenience store and gas station chain

Kwik Trip is a chain of convenience stores founded in 1965 with locations throughout Michigan, Minnesota, and Wisconsin under the name Kwik Trip, and in Illinois, Iowa, and South Dakota under the name Kwik Star. The company also operates stores under the name Tobacco Outlet Plus, Tobacco Outlet Plus Grocery, Hearty Platter, Kwik Spirits, and Stop-N-Go. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin.

<span class="mw-page-title-main">Pepperidge Farm</span> American commercial bakery

Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's 123-acre farm property in Fairfield, Connecticut, which had been named for the pepperidge tree.

<span class="mw-page-title-main">Cold Stone Creamery</span> American ice cream chain

The Cold Stone Creamery, Inc. is an American international ice cream parlor chain. Headquartered in Scottsdale, Arizona, the company is owned and operated by Kahala Brands. The company's main product is premium ice cream made with approximately 12–14% butterfat, made on location and customized for patrons at time of order. Cold Stone has also expanded its menu with other ice cream-related products, including: ice cream cakes, pies, cookie sandwiches, smoothies, shakes, and iced or blended coffee drinks.

<span class="mw-page-title-main">Sprinkles Cupcakes</span> Cupcake bakery chain

Sprinkles Cupcakes is a bakery chain established in 2005. It is considered the world's first cupcake bakery.

<span class="mw-page-title-main">Quality Dairy Company</span>

Quality Dairy Company is a family-owned dairy, bakery, and retail/convenience store chain in the Lansing, Michigan metro area. The first Quality Dairy Store opened in 1936 and as of 2023 there are 26 retail locations in the Mid-Michigan area. Quality Dairy Company's headquarters is located near REO Town in Lansing and operates its Dairy Plant and Bakery Plant from central Lansing as well.

<span class="mw-page-title-main">Crumbl Cookies</span> American cookie store chain

Crumbl Cookies is a franchise chain of bakeries in the United States and Canada that specializes in baking a variety of cookies and serving ice cream. Based in Utah, it was founded in 2017. As of September 2023, the company has 918 stores across the United States. The chain maintains a strong presence in social media, to which The New York Times has attributed the business's growth.

<span class="mw-page-title-main">Hello Robin</span> Bakery in Seattle, Washington, U.S.

Hello Robin is a woman-owned bakery with two locations in Seattle, in the U.S. state of Washington. The original bakery opened on Capitol Hill in 2013. A second location opened at University Village in 2020.

References

  1. 1 2 3 Van Allen, Peter (March 8, 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal . Retrieved February 11, 2014.
  2. Casey, Drew (October 10, 2015). "Midnight munchies? Insomnia Cookies has your back". CNBC . Retrieved June 26, 2016.
  3. Schwartz, Jason. "New Combination Proves Profitable". The Daily Pennsylvanian. Retrieved November 7, 2022.
  4. 1 2 "Insomnia Cookies celebrates new opening in Kingston (Ontario) and announces Canadian openings in 2024" (Press release). Cision Canada. February 8, 2024. Retrieved May 3, 2024.
  5. "An Interview with Seth Berkowitz | How the Founder of Insomnia has Revolutionized the College Experience Armed Only with Cookies". HuffPost . February 17, 2015.
  6. "Insomnia Cookies feeds SU for 5 years". The Daily Orange. November 30, 2009. Retrieved June 1, 2023.
  7. "Insomnia Cookies - FAQ". Insomnia Cookies. Retrieved May 4, 2021.
  8. "Insomnia Cookies to Open Real Estate Search to All 48 States in the Continental U.S." (Press release). Insomnia Cookies. July 10, 2017. Retrieved May 4, 2021 via BusinessWire.
  9. Nunes, Keith (July 20, 2018). "JAB Holdings to Acquire Insomnia Cookies". Food Business News. Retrieved June 13, 2022.
  10. Amick, Brian (March 23, 2021). "Insomnia Cookies launches unlimited cookie membership". Bake Magazine. Retrieved June 25, 2021.
  11. Chang, Rachel (April 27, 2021). "There's a Cookie Speakeasy in Philadelphia — If You Know Where to Look". Travel + Leisure . Retrieved May 4, 2021.
  12. Lang, Marlene (June 24, 2021). "Insomnia Cookies Opens Its 200th Store In Exton". Patch . Retrieved June 25, 2021.
  13. Brownies, Boiled (October 8, 2023). "Fnaf cookie pizza at insomnia cookies". Reddit.
  14. McAllister, James (August 30, 2023). "Insomnia Cookies makes UK debut with double Manchester opening". restaurantonline.co.uk. Retrieved May 3, 2024.
  15. Marcelo, Breanna (September 9, 2023). "Insomnia Cookies opens first store in Canada at York University". NOW Toronto. Retrieved May 3, 2024.
  16. "Insomnia Cookies Nutritional Facts Guide" (PDF). Insomnia Cookies. June 25, 2021. Retrieved June 25, 2021.
  17. "Insomnia Cookies celebrates National Ice Cream Day". Bake Magazine. July 19, 2019. Retrieved May 4, 2021.