 | |
| Type | Private |
|---|---|
| Industry | Textile |
| Founded | 1906 |
| Headquarters | Turin, Italy |
| Products | Backpacks, clothing, footwear |
| Website | invicta.it |
Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England. [1] The company is mostly known for its multi-colored backpacks. [1] [2] [3] Products commercialised also include clothing (t-shirts, polo shirts, hoodies, jackets), and footwear (sneakers). [4]
It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa. [5] [6] [7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy. [8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks. [3]
Sneakers (US) or trainers (UK), also known by a wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise but which are also widely used for everyday casual wear.
Hip-hop fashion is a style of dress that originated from Urban Black America and inner-city youth in New York City. Being a major part of hip hop culture, it further developed in Los Angeles and other cities across the United States, with each contributing different elements to the overall style that is now recognized worldwide.
Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Asics is best known for its sneakers, but also produces other footwear such as sandals, as well as clothing and accessories. It is headquartered in Kobe, Hyōgo Prefecture, Japan.
Guess Inc. is an American clothing company, notable for its black-and-white advertisements. Guess licenses its brand on other fashion accessories, such as watches, jewelry, perfumes, bags and shoes.
Yakira, L.L.C. is an American urban fashion company founded by Marc Ecko in 1993. The company makes apparel and accessories under the brands Ecko Unltd. line for men and the Ecko Red line for girls and women. It is headquartered in New York City. The company's products gained public attention in the late 1990s; they were originally associated with hip-hop and skate culture and moved into mainstream urban culture in the early 2000s. It is most often associated with hip-hop. The style is based on graffiti art. Its brand features a rhino as its logo. Rap artist MC Serch of 3rd Bass assisted with marketing in the early years of the company.
Diadora is an Italian sportswear and footwear manufacturing company based in Caerano di San Marco (Veneto), subsidiary of Geox, founded in 1948. Diadora produces football boots and athletic shoes, as well as a range of apparel that includes t-shirts, polo shirts, hoodies, jackets, leggings, shorts, and compression garments. Diadora also commercialises football balls in the US market.
Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. Streetwear centers on comfortable clothing and accessories such as jeans, T-shirts, baseball caps, and sneakers. Brands may create exclusivity through intentional product scarcity; enthusiasts follow particular brands and try to obtain limited edition releases, including via proxy purchases.
Salomon SAS is a French sports equipment manufacturing company headquartered in Annecy, France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. Salomon is owned by Finnish retail conglomerate Amer Sports, along with Wilson, Atomic, Precor, and Arc'teryx, among others.
Fashion in the 1990s was defined by a return to minimalist fashion, in contrast to the more elaborate and flashy trends of the 1980s. One notable shift was the mainstream adoption of tattoos, body piercings aside from ear piercing and, to a much lesser extent, other forms of body modification such as branding.
Fashion of the 1980s was characterized by a rejection of 1970s fashion. Punk fashion began as a reaction against both the hippie movement of the past decades and the materialist values of the current decade. The first half of the decade was relatively tame in comparison to the second half, which was when apparel became very bright and vivid in appearance.
2000s fashion is often described as a global mash up, where trends saw the fusion of vintage styles, global and ethnic clothing, as well as the fashions of numerous music-based subcultures. Hip-hop fashion generally was the most popular among young people of all sexes, followed by the retro inspired indie look later in the decade.
Trussardi is an Italian luxury fashion house based in Milan, Italy, and specialized in leather goods, ready-to-wear, perfumes, and accessories.
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.
The 2010s were defined by hipster fashion, athleisure, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits, 1980s-style neon streetwear, and unisex 1990s-style elements influenced by grunge and skater fashions. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote fast fashion brands on Pinterest and Instagram.
Supreme (səˈpriːm) is an American clothing and skateboarding lifestyle brand established in New York City in April 1994. The brand aims to appeal to streetwear culture in general as well as the skateboarding and hip hop scenes specifically. The company makes skateboards in addition to clothing and accessories. The red box logo with "Supreme" in white Futura Heavy Oblique is thought to be largely based on Barbara Kruger's art.
Stirrup pants or stirrup leggings are a type of close-fitting women's pants that taper at the ankle, similar to leggings, except that the material extends to a band, or strap, that is worn under the arch of the foot to hold the pant leg in place. The band of material is often elasticized to prevent the material around the foot from tearing. Stirrup pants were originally sportswear for women, and remain sportswear for horse riding and skiing. However, they have come in and out of fashion during the 20th and early 21st centuries, peaking in popularity as street fashion during the 1980s to the mid 1990s.
Keith Hufnagel was an American skateboarding professional, entrepreneur, and fashion designer, the founder of the streetwear brand HUF.
Accent Group is an Australian and New Zealand footwear and clothing retail, wholesaling and distribution company. It has more than 700 retail stores, along with 19 brands, and more than 20 online platforms.
Warren Lotas is a Los Angeles-based streetwear company. Started in 2014 and incorporated in 2018, Warren Lotas is best known for its graphic-heavy T-shirts and hoodies. While most items are sold via E-commerce, Warren Lotas also has a retail store location in Los Angeles, and its clothing can be found in luxury department stores around the world.
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